Guilherme M.

Labrys is an international R&D Center focused on bridging the gap between technological innovation, society's needs, and governmental regulation.

UNESCO is a specialized UN agency focused on building peace through education, science, culture, and communication.

The London School of Economics is a prestigious university offering programs in social sciences and cultural studies.

Dojo creates digital payment solutions and integrates technology to foster connections, focusing on small and medium businesses.

• Spearheaded the launch and growth of digital payment solutions, significantly increasing market penetration among UK small and medium enterprises.
• Conducted comprehensive market and UX research, enhancing product positioning and driving user adoption across multiple digital platforms.
• Collaborated closely with cross-functional teams, including engineers and product managers, to prioritize new features and optimize product offerings.

• Leveraged marketing and branding tools (PR, inbound, content, social media, brand strategy, research etc).
• Led x-functional teams, to support three phases of product lifecycle:
• (i) discovery: define market segments, run research, support the UI/UX process and develop distinct product positioning;
• (ii) go to market: build launch strategies to reach product goals, while mitigating the risks associated with entering the market;
• (iii) lifecycle mgmt: lead product growth, adoption and satisfaction increase, by making sure our customers know, understand, use, love (and don't churn) our products and features.
• During the years, I’ve worked for multiple products inside Nubank, having had experiences with:
• Credit Card: planning and briefing creative for digital marketing campaigns;
• Rewards product: creating engagement and churn prevention strategies;
• Personal Loan: running market and UX research, defining product positioning and creating go to market strategy; Creation of growth and content strategies;
• Nu’s credit card launch in Colombia: defining early go to market / launch strategy;
• SMBs new credit card launch and checking account growth strategies.

• Leveraged marketing and branding tools (PR, inbound, content, social media, brand strategy, research etc).
• Led x-functional teams, to support three phases of product lifecycle:
• (i) discovery: define market segments, run research, support the UI/UX process and develop distinct product positioning;
• (ii) go to market: build launch strategies to reach product goals, while mitigating the risks associated with entering the market;
• (iii) lifecycle mgmt: lead product growth, adoption and satisfaction increase, by making sure our customers know, understand, use, love (and don't churn) our products and features.
• During the years, I’ve worked for multiple products inside Nubank, having had experiences with:
• Credit Card: planning and briefing creative for digital marketing campaigns;
• Rewards product: creating engagement and churn prevention strategies;
• Personal Loan: running market and UX research, defining product positioning and creating go to market strategy; Creation of growth and content strategies;
• Nu’s credit card launch in Colombia: defining early go to market / launch strategy;
• SMBs new credit card launch and checking account growth strategies.

• Designed and implemented scalable business processes to support company growth, achieving high customer satisfaction rates.
• Led cross-functional teams in improving operational efficiencies, resulting in a significant reduction in processing times.
• Devised strategic plans for sustainable operations, increasing scalability and enhancing service delivery.

Nike is a leading global brand in sportswear and footwear, known for innovation and quality products.

• Enhanced Nike's brand presence by managing retail and in-store marketing initiatives across various locations in Brazil.
• Led successful seasonal product launches, ensuring brand consistency and high visibility in key marketplaces.
• Contributed to consumer research projects, delivering insights that supported sports category growth strategies.

Abril is a leading media company in Brazil, offering content across various platforms including print, digital, and events.

• Supported marketing strategies and special media projects for the growth of motorsport and sports magazines.
• Developed engaging content for brand advertisers, enhancing digital presence and reader engagement.

J. Walter Thompson Worldwide provided innovative advertising solutions and branding strategies for global clients.

• Assisted in creating comprehensive branding strategies for high-profile clients like Coca-Cola and Microsoft.
• Conducted market research to inform and strengthen branding campaigns, leading to enhanced client satisfaction.

Ecommerce Consulting provides strategic solutions for online retailers to optimize their digital presence and sales.

• Developed and managed online media campaigns to drive brand awareness and sales for small digital retailers.
• Crafted impactful copy and strategic messaging for digital advertising, enhancing client engagement and conversion rates.