Guilherme Ferracioli Muezerie

Experience

• 

  Labrys </>

  UX Researcher

  Jan 2025 - Present

  Labrys is an international R&D Center focused on bridging the gap between technological innovation, society's needs, and governmental regulation.

• 

  Labrys </>

  Marketing & product

  Jan 2025 - Present
• 

  UNESCO

  Research Assistant

  Sep 2024 - Nov 2024

  UNESCO is a specialized UN agency focused on building peace through education, science, culture, and communication.

• The London School of Economics and Political Science (LSE)

  MSc Social and Cultural Psychology

  Sep 2023 - Nov 2024

  The London School of Economics is a prestigious university offering programs in social sciences and cultural studies.

• 

  Dojo

  UX Researcher & marketing manager

  Nov 2021 - Apr 2023

  Dojo creates digital payment solutions and integrates technology to foster connections, focusing on small and medium businesses.

  • Spearheaded the launch and growth of digital payment solutions, significantly increasing market penetration among UK small and medium enterprises.
  • Conducted comprehensive market and UX research, enhancing product positioning and driving user adoption across multiple digital platforms.
  • Collaborated closely with cross-functional teams, including engineers and product managers, to prioritize new features and optimize product offerings.
• 

  Dojo

  Sr. Product Marketing Manager & Research

  Nov 2021 - Apr 2023
• 

  Nubank

  UX Researcher & Marketing Manager

  Apr 2017 - Jan 2022

  • Leveraged marketing and branding tools (PR, inbound, content, social media, brand strategy, research etc).
  • Led x-functional teams, to support three phases of product lifecycle:
  • (i) discovery: define market segments, run research, support the UI/UX process and develop distinct product positioning;
  • (ii) go to market: build launch strategies to reach product goals, while mitigating the risks associated with entering the market;
  • (iii) lifecycle mgmt: lead product growth, adoption and satisfaction increase, by making sure our customers know, understand, use, love (and don't churn) our products and features.
  • During the years, I’ve worked for multiple products inside Nubank, having had experiences with:
  • Credit Card: planning and briefing creative for digital marketing campaigns;
  • Rewards product: creating engagement and churn prevention strategies;
  • Personal Loan: running market and UX research, defining product positioning and creating go to market strategy; Creation of growth and content strategies;
  • Nu’s credit card launch in Colombia: defining early go to market / launch strategy;
  • SMBs new credit card launch and checking account growth strategies.
• 

  Nubank

  Product Marketing and Research

  Apr 2017 - Jan 2022

  • Leveraged marketing and branding tools (PR, inbound, content, social media, brand strategy, research etc).
  • Led x-functional teams, to support three phases of product lifecycle:
  • (i) discovery: define market segments, run research, support the UI/UX process and develop distinct product positioning;
  • (ii) go to market: build launch strategies to reach product goals, while mitigating the risks associated with entering the market;
  • (iii) lifecycle mgmt: lead product growth, adoption and satisfaction increase, by making sure our customers know, understand, use, love (and don't churn) our products and features.
  • During the years, I’ve worked for multiple products inside Nubank, having had experiences with:
  • Credit Card: planning and briefing creative for digital marketing campaigns;
  • Rewards product: creating engagement and churn prevention strategies;
  • Personal Loan: running market and UX research, defining product positioning and creating go to market strategy; Creation of growth and content strategies;
  • Nu’s credit card launch in Colombia: defining early go to market / launch strategy;
  • SMBs new credit card launch and checking account growth strategies.
• 

  Nubank

  Operations Manager

  May 2016 - Apr 2017

  • Designed and implemented scalable business processes to support company growth, achieving high customer satisfaction rates.
  • Led cross-functional teams in improving operational efficiencies, resulting in a significant reduction in processing times.
  • Devised strategic plans for sustainable operations, increasing scalability and enhancing service delivery.
• 

  Nubank

  Business Architect

  May 2016 - Apr 2017
• 

  Nubank

  Customer experience analyst

  Jan 2016 - Apr 2016
• 

  Nubank

  Xpeer

  Jan 2016 - Apr 2016
• 

  Nike

  Marketing Intern

  Aug 2013 - Aug 2015

  Nike is a leading global brand in sportswear and footwear, known for innovation and quality products.

  • Enhanced Nike's brand presence by managing retail and in-store marketing initiatives across various locations in Brazil.
  • Led successful seasonal product launches, ensuring brand consistency and high visibility in key marketplaces.
  • Contributed to consumer research projects, delivering insights that supported sports category growth strategies.
• 

  Abril

  Marketing Intern

  Jun 2012 - Jan 2013

  Abril is a leading media company in Brazil, offering content across various platforms including print, digital, and events.

  • Supported marketing strategies and special media projects for the growth of motorsport and sports magazines.
  • Developed engaging content for brand advertisers, enhancing digital presence and reader engagement.
• 

  JWT

  Planning Intern

  Jun 2011 - Jun 2012

  J. Walter Thompson Worldwide provided innovative advertising solutions and branding strategies for global clients.

  • Assisted in creating comprehensive branding strategies for high-profile clients like Coca-Cola and Microsoft.
  • Conducted market research to inform and strengthen branding campaigns, leading to enhanced client satisfaction.

• Ecommerce Consulting

  Mídia Online

  Mar 2011 - Jun 2011

  Ecommerce Consulting provides strategic solutions for online retailers to optimize their digital presence and sales.

  • Developed and managed online media campaigns to drive brand awareness and sales for small digital retailers.
  • Crafted impactful copy and strategic messaging for digital advertising, enhancing client engagement and conversion rates.