Cara T.

Experience

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  Tinuiti

  Solutions Enablement Manager

  Mar 2024 - Present

  •Led strategic enablement programs across multi-million-dollar marketing portfolios, enhancing operational performance and scaling Client Delivery & Solutions operational practices •Developed and launched an enterprise audit program across 500+ accounts executing campaigns on Meta, Amazon, and Google, managing 30+ SMEs to standardize media strategy and tactical best practices across 15+ audit categories, reducing buying errors and measuring learning & development training impact •Developed an AI and offshore integration strategy to enhance the media auditing program, identifying opportunities to streamline quality assurance and overall time spent on audit execution •Built adoption tracking frameworks and reporting dashboards to measure program engagement, success metrics, and content usage, informing prioritization and improving team efficiency •Created and implemented executive-level communication plans to align senior stakeholders, increase visibility into program value & implementation, and drive strategic decision-making

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  Tinuiti

  Product Operations Manager

  May 2022 - Mar 2024

  • Pioneered the product operations function for MobiusX, advocating for standardization and improved efficiency.
  • Executed projects as Chief of Staff, supporting cross-functional teams in product and UX development.
  • Improved team efficiency by designing a unified process for OKRs and strategic planning, enhancing roadmap alignments.
  • Overhauled MobiusX service desk processes, reducing average open bugs by 86% through better triage and tracking.
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  Tinuiti

  Product Manager

  Nov 2020 - Apr 2022

  • Led the development of Amazon search ranking and insight tools, enhancing client brand visibility on digital platforms.
  • Enabled account managers to boost client campaign performance by monitoring digital shelf presence effectively.
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  dentsu international

  Product Owner, Global Technology

  Jan 2019 - Nov 2020

  dentsu international is a leading global advertising and digital marketing agency, delivering integrated solutions to help brands grow.

  • Directed product development for two global audience insights applications with multiple scrum teams.
  • Managed C-suite stakeholder expectations to enhance global strategic audience planning and insights.
  • Unified management of syndicated tools to improve operational efficiency.
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  Carat USA

  Supervisor, Insights

  Jul 2017 - Feb 2019

  Carat USA is a well-recognized media communications agency specializing in marketing solutions, data analytics, and strategic consulting.

  • Developed and implemented ad effectiveness studies and questionnaire measures for clients like Pfizer DTC.
  • Created strategic recommendations through consumer trend analysis for portfolio projects.
  • Managed competitive ad spend reports and vendor negotiations to support client objectives.
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  Wavemaker

  Sr. Analyst, Research | L’Équipe L'Oreal | Analytics & Insights

  Jun 2016 - Jul 2017

  Wavemaker is a media, content, and technology agency, providing innovative solutions to enhance brand growth and consumer engagement.

  • Advised on media mix strategies and budget allocations for digital/social campaigns for L’Oreal.
  • Delivered audience insights and effectiveness analysis to drive digital campaign success.
  • Developed strategic audiences using advanced profiling tools for new product launches.

• ZenithOptimedia Group I The ROI Agency

  Supervisor, Competitive Intelligence Media Research | QSR Category

  Sep 2015 - Jun 2016

  Zenith is a global media services agency that offers strategic, data-driven advertising solutions to maximize ROI for its clients.

  • Managed comprehensive media spending reports and competitive analysis for SONIC Drive-In.
  • Primary point of contact for competitive data requests and spearheaded new business initiatives.
  • Streamlined data management and project execution for international teams.
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  EssenceMediacom

  Research Analyst, Consumer Insights

  Mar 2015 - Sep 2015

  EssenceMediacom is an advertising and media agency known for creating strategic breakthroughs for brands through innovative media solutions.

  • Executed segmentation studies and audience analysis to support strategic client pitches.
  • Enhanced syndicated tool applications for planning teams, increasing research efficiency.
  • Spearheaded social listening projects to derive actionable consumer insights.
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  EssenceMediacom

  Communications Planner

  Jul 2013 - Mar 2015

  • Managed comprehensive media strategy execution for Bayer Consumer Care across multiple channels.
  • Conducted competitive analysis and maintained client relationship management tools.
  • Led budget monitoring and financial tracking for entire client portfolio, ensuring fiscal responsibility.
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  NBCUniversal, Inc.

  Intern, Ad Sales | Direct Response

  Sep 2012 - May 2013

  NBCUniversal is a leading media and entertainment company that owns and operates a diverse portfolio of television networks and film studios.

  • Compiled sales figures and analyzed advertising spots for network clients like Syfy and Bravo.
  • Supported administrative and client service functions for the ad sales department.
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  Comcast

  Intern, Corporate Communications: Public Relations

  Jun 2011 - Aug 2011

  Comcast is a leading telecommunications conglomerate providing cable TV, internet, and telephone services.

  • Produced corporate videos and managed digital outreach programs, enhancing brand communication.
  • Composed communication plans and compiled monthly press reports, aiding in public relations strategy.