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Seattle, WA, USA

Cara T.

Translating Between Clients and Product to Deliver Scalable Enablement, Insights & Strategy

At the core, I’m a strategic thinker dedicated to optimizing business performance through innovative process design and effective team management. I thrive at the intersection of product and operations, employing a systemic approach to solve complex problems and scale solutions for growth. My journey reflects a passion for bridging gaps between concept and execution, leveraging insights to drive strategic decisions and foster team growth. Let's collaborate to transform challenges into opportunities and propel your business forward.

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Cara T.

Work

Scalable Training Ecosystem for Rapidly Growing Team

Overview:

A fast-growing product and tech organization doubled in size, adding 7–8 new technical roles without a structured onboarding process. New hires received inconsistent training, and senior leaders were spending excessive time delivering ad-hoc sessions. I was tasked with designing a scalable, role-based training system to reduce this burden, speed up new hire productivity, and standardize knowledge across the team.

What I Did:

Discovery & Collaboration

  • Facilitated workshops with stakeholders from all role types to identify must-have knowledge, common ramp-up challenges, and role-specific needs.
  • Curriculum Design Created role-based learning paths with shared core knowledge and discipline-specific content.
  • Developed a content ownership model to ensure subject matter experts (SMEs) could contribute and maintain materials efficiently.

Standardized Content Development

  • Partnered with SMEs to build reusable materials: slide decks, documentation, recorded trainings, and cheat sheets.
  • Created a centralized Confluence-based training library organized by topic and role.

Enablement & Scale

  • Delivered training strategy enablement sessions and positioned myself as the go-to resource for onboarding best practices.
  • Built a system where knowledge could scale with headcount without requiring constant SME intervention.

Results:

  • Reduced time-to-productivity for new hires by 30%
  • Cut SME ad-hoc training time by over 60%, reclaiming 8–10 hours weekly
  • Boosted new hire satisfaction and clarity scores
  • Created a scalable onboarding model to support 2x team growth
  • Improved knowledge consistency and reduced duplication across disciplines

Key Takeaway:

Great training programs are built through collaboration, not control. By turning tribal knowledge into institutional assets and engaging SMEs as co-creators, I built a system that not only scaled but also created a culture of continuous learning and shared ownership.

SaaS Service Desk Overhaul

Overview:

A marketing intelligence platform was struggling with a chaotic help desk system. Hundreds of unresolved bugs, no clear triage, and frustrated users led to declining platform trust. The offshore support team lacked context, while product managers had no visibility into the issues affecting their swimlanes. My goal was to design a scalable, efficient bug intake and resolution system from the ground up.

What I Did:

Root Cause Analysis:

  • Audited over 100 open tickets to identify patterns and bottlenecks
  • Interviewed stakeholders to uncover key gaps in visibility and escalation
  • Mapped the full lifecycle of a bug to understand where breakdowns occurred

Systems Design:

  • Created a new triage workflow using Jira, building structured queues by product swimlane
  • Designed automated routing into team-specific Slack channels for real-time visibility
  • Implemented SLAs and dashboards for timely resolution and accountability
  • Reworked intake forms to pre-filter common user errors and ensure actionable submissions

Enablement & Change Management:

  • Authored SOPs and process documentation for each bug category
  • Trained cross-functional teams on the new workflows and systems
  • Led internal education campaigns to boost adoption and improve ticket quality

Results:

  • Reduced average open bugs by 86% within one quarter
  • Cut resolution time by approximately 75%
  • Increased product team efficiency and stakeholder trust
  • Improved internal adoption and reduced support escalations
  • Built a scalable solution that supported platform growth without adding new headcount

Key Takeaway:

This project reinforced the power of designing systems around both technical requirements and human behavior. Combining process strategy, product operations, and intuitive tooling led to a sustainable fix for a long-standing issue, helping to restore confidence in the platform.

Strategic Planning Framework to Drive Product Alignment, GTM Strategy & Tool Adoption

Overview:

A fast-scaling product org lacked a unified roadmap strategy across three product swimlanes. Although a premium tool had been purchased (Productboard), it had never been implemented due to unclear processes. I developed a system that would create visibility for leadership, align features with business goals, and build team adoption around an unused platform.

What I Did:

Strategic Framework Design:

  • Partnered with executive leadership to define prioritization criteria and business goals
  • Created a tiered planning model based on feature complexity with tailored documentation and UX collaboration levels
  • Standardized PRD templates across swimlanes to unify decision-making

Tool Implementation & Systems Architecture:

  • Designed the entire Productboard setup, including workflows, dashboards, and custom fields, and portfolio-level views for leadership
  • Integrated feature scoring, effort estimation, and status tracking into daily workflows

Voice of Customer Pipeline:

  • Launched a feedback-to-roadmap pipeline to help shape product priorities
  • Led monthly Voice of Customer reviews to align teams and drive transparency

Enablement & Change Management:

  • Authored SOPs and created onboarding materials to support system adoption
  • Conducted 1:1 coaching sessions with product managers
  • Embedded new workflows into team cadences to ensure long-term success

GTM Planning

  • Created a clear framework and project tracker for GTM requirements
  • Led GTM strategy for new product capabilities

Results:

  • Increased Productboard adoption from 0% to over 90% in under 3 months
  • Unified strategic planning across previously siloed product teams
  • Strengthened team collaboration through shared VoC practices

Key Takeaway:

A tool only delivers value when it is paired with the right operational framework. By designing a strategy-first system and embedding it into existing workflows, I turned a dormant platform into a daily essential. This project also reinforced my belief that systems should support human needs because when teams see clear purpose and utility, adoption follows.

Experience

Mar 2024 — Present
Tinuiti

Tinuiti

Solutions Enablement Manager

•Led strategic enablement programs across multi-million-dollar marketing portfolios, enhancing operational performance and scaling Client Delivery & Solutions operational practices •Developed and launched an enterprise audit program across 500+ accounts executing campaigns on Meta, Amazon, and Google, managing 30+ SMEs to standardize media strategy and tactical best practices across 15+ audit categories, reducing buying errors and measuring learning & development training impact •Developed an AI and offshore integration strategy to enhance the media auditing program, identifying opportunities to streamline quality assurance and overall time spent on audit execution •Built adoption tracking frameworks and reporting dashboards to measure program engagement, success metrics, and content usage, informing prioritization and improving team efficiency •Created and implemented executive-level communication plans to align senior stakeholders, increase visibility into program value & implementation, and drive strategic decision-making

May 2022 — Mar 2024
Tinuiti

Tinuiti

Product Operations Manager

  • Pioneered the product operations function for MobiusX, advocating for standardization and improved efficiency.
  • Executed projects as Chief of Staff, supporting cross-functional teams in product and UX development.
  • Improved team efficiency by designing a unified process for OKRs and strategic planning, enhancing roadmap alignments.
  • Overhauled MobiusX service desk processes, reducing average open bugs by 86% through better triage and tracking.
Nov 2020 — Apr 2022
Tinuiti

Tinuiti

Product Manager

  • Led the development of Amazon search ranking and insight tools, enhancing client brand visibility on digital platforms.
  • Enabled account managers to boost client campaign performance by monitoring digital shelf presence effectively.
Jan 2019 — Nov 2020
dentsu international

dentsu international

Product Owner, Global Technology

dentsu international is a leading global advertising and digital marketing agency, delivering integrated solutions to help brands grow.

  • Directed product development for two global audience insights applications with multiple scrum teams.
  • Managed C-suite stakeholder expectations to enhance global strategic audience planning and insights.
  • Unified management of syndicated tools to improve operational efficiency.
Jul 2017 — Feb 2019
Carat USA

Carat USA

Supervisor, Insights

Carat USA is a well-recognized media communications agency specializing in marketing solutions, data analytics, and strategic consulting.

  • Developed and implemented ad effectiveness studies and questionnaire measures for clients like Pfizer DTC.
  • Created strategic recommendations through consumer trend analysis for portfolio projects.
  • Managed competitive ad spend reports and vendor negotiations to support client objectives.
Jun 2016 — Jul 2017
Wavemaker

Wavemaker

Sr. Analyst, Research | L’Équipe L'Oreal | Analytics & Insights

Wavemaker is a media, content, and technology agency, providing innovative solutions to enhance brand growth and consumer engagement.

  • Advised on media mix strategies and budget allocations for digital/social campaigns for L’Oreal.
  • Delivered audience insights and effectiveness analysis to drive digital campaign success.
  • Developed strategic audiences using advanced profiling tools for new product launches.
Sep 2015 — Jun 2016
ZenithOptimedia Group I The ROI Agency

ZenithOptimedia Group I The ROI Agency

Supervisor, Competitive Intelligence Media Research | QSR Category

Zenith is a global media services agency that offers strategic, data-driven advertising solutions to maximize ROI for its clients.

  • Managed comprehensive media spending reports and competitive analysis for SONIC Drive-In.
  • Primary point of contact for competitive data requests and spearheaded new business initiatives.
  • Streamlined data management and project execution for international teams.
Mar 2015 — Sep 2015
EssenceMediacom

EssenceMediacom

Research Analyst, Consumer Insights

EssenceMediacom is an advertising and media agency known for creating strategic breakthroughs for brands through innovative media solutions.

  • Executed segmentation studies and audience analysis to support strategic client pitches.
  • Enhanced syndicated tool applications for planning teams, increasing research efficiency.
  • Spearheaded social listening projects to derive actionable consumer insights.
Jul 2013 — Mar 2015
EssenceMediacom

EssenceMediacom

Communications Planner

  • Managed comprehensive media strategy execution for Bayer Consumer Care across multiple channels.
  • Conducted competitive analysis and maintained client relationship management tools.
  • Led budget monitoring and financial tracking for entire client portfolio, ensuring fiscal responsibility.
Sep 2012 — May 2013
NBCUniversal, Inc.

NBCUniversal, Inc.

Intern, Ad Sales | Direct Response

NBCUniversal is a leading media and entertainment company that owns and operates a diverse portfolio of television networks and film studios.

  • Compiled sales figures and analyzed advertising spots for network clients like Syfy and Bravo.
  • Supported administrative and client service functions for the ad sales department.
Jun 2011 — Aug 2011
Comcast

Comcast

Intern, Corporate Communications: Public Relations

Comcast is a leading telecommunications conglomerate providing cable TV, internet, and telephone services.

  • Produced corporate videos and managed digital outreach programs, enhancing brand communication.
  • Composed communication plans and compiled monthly press reports, aiding in public relations strategy.