Ivy Mahsciao

Experience

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  Aidentified

  Head of SaaS

  Jan 2024 - Present

  Aidentified is a relationship-intelligence platform for wealth and advisory teams that combines real-time wealth events, relationship mapping and a large professional/consumer dataset to help advisors identify, engage and convert prospects faster.

  • Led go-to-market and product strategy for a SaaS relationship‑intelligence platform focused on wealth advisors and RIAs.
  • Designed and launched Contact Confidence — a transparency layer that surfaces best contact channels to reduce bounce rates and improve outreach efficiency.
  • Owned pricing/packaging strategy that introduced a low‑friction Starter Plan to expand addressable market (self‑serve $49 plan referenced in company messaging).
  • Built and scaled strategic partnerships and enterprise integrations (e.g., FactSet IP&M relationship) to expand enterprise adoption.
  • Worked cross‑functionally with data science, engineering and CSM to prioritize wealth triggers, relationship mapping and UI flows that increased lead quality and product engagement.
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  evrmore

  Founder

  Dec 2019 - Present

  evrmore is a protective AI mindtech company (Empathy AI™) focused on strengthening narrative identity and resilience—providing youth‑facing digital mental health tools and resilience training.

  • Founded and led an AI‑powered mindtech startup focused on youth resilience, narrative identity and behavioral health.
  • Built product strategy and go‑to‑market for an Empathy AI™ platform delivering journaling, reflective experiences and evidence‑based micro‑learning.
  • Established academic and clinical partnerships and advisory board (e.g., Sander Koyfman, behavioral experts) to validate therapeutic approaches and ethical policies.
  • Led outreach, awards and recognition efforts (e.g., Webby/Anthem honors) and piloted programs with youth organizations and universities.
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  Ivy Mahsciao

  Advisor - Product & Service Innovations

  Jan 2015 - Present

  Ivy Mahsciao is a futurist, speaker and coach who architects experiences at the convergence of human behavior and emerging technologies, helping organizations and communities adapt through evidence‑based digital psychology and design.

  • Advised on product and service innovation at the intersection of human behavior and emerging tech (AI, emotion design and digital wellness).
  • Developed evidence‑based intervention frameworks and workshops to improve resilience, focus and digital wellbeing for nonprofit and governance partners.
  • Designed experiential programs and public talks that translate research on narrative identity, neuroaesthetics and attention into actionable product requirements.
  • Coached multidisciplinary teams on human‑centered roadmaps and governance for responsible tech adoption.
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  HealthInc

  Entrepreneur Mentor In Residence

  Feb 2021 - May 2021

  HealthInc is a 12‑week, full‑time accelerator program connecting healthtech startups to healthcare and business networks to accelerate product‑market fit and scaling.

  • Provided product‑science mentorship and venture guidance to early‑stage healthtech startups in a 12‑week accelerator cohort.
  • Coached founders on clinical validation paths, regulatory roadmaps, and go‑to‑market strategies for digital health and medtech products.
  • Helped teams prepare investor pitches and demo‑day presentations, and connected founders to health industry partners and pilot customers.
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  Antler

  Founder in Residence

  Sep 2019 - Dec 2019

  Antler is a global early‑stage VC and startup generator that selects exceptional founders, helps them find co‑founders, and provides initial capital and global scale support.

  • Acted as Founder in Residence advising pre‑seed founders on team formation, product validation and investor readiness within a fast‑paced builder program.
  • Supported company formation, customer discovery and early GTM experiments for multiple cohort teams across sectors.
  • Connected founders to Antler’s network of advisors, technical co‑founders and follow‑on investors to accelerate fundraising and scaling.
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  PwC

  Change Management & Product Strategist

  Feb 2018 - Sep 2019

  PwC is a global professional services firm delivering assurance, tax, consulting and advisory services to help organizations build trust and solve important problems.

  • Designed and led change management programs and product strategy for large digital transformation initiatives across enterprise clients.
  • Aligned product roadmaps with organizational objectives, stakeholder governance and regulatory requirements to reduce implementation risk.
  • Created adoption playbooks, communications and training curricula to drive behavior change and realize business value from new platforms.
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  Origin Coliving

  Advisor - R&D Lab Leadership

  Dec 2017 - Dec 2019

  Origin Coliving researches and designs future urban living models focused on preserving authentic human connection through curated co‑living experiences.

  • Advised R&D lab on designing prototype coliving experiences that combine wellbeing, community programming and evidence‑based occupant journeys.
  • Led product experiments and pilot deployments to test communal amenities, rituals and metrics that improve tenant retention and psychosocial outcomes.
  • Coordinated cross‑disciplinary research (design, operations, community management) to translate hypotheses into implementable housing solutions.
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  State Street

  Head of Product Design, AI Fintech

  Jun 2017 - Feb 2018

  State Street partners with institutional investors worldwide to provide investment servicing, management, research and trading solutions supported by data and technology.

  • Led product design for an AI‑driven fintech product (Verus) that surfaces prioritized news‑to‑portfolio signals with a custom ranking (V Score).
  • Designed user experiences that integrate machine learning outputs and human curation to help asset managers triage news and act on market impact.
  • Collaborated with data science and engineering to prototype customizable newsfeeds, scoring models, and front‑office workflows for portfolio teams.
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  MRM

  Product Management & Programming Lead, D2C

  Mar 2016 - Jun 2017

  MRM is a global, integrated experience agency that combines data, strategy, creativity and technology to build human‑centered commerce and brand experiences.

  • Owned product management and led programming initiatives for D2C commerce experiences—bridging product, engineering and creative to drive conversion.
  • Built instrumentation and A/B testing frameworks to iterate on personalization, lifecycle messaging and checkout flows.
  • Mentored engineering teams on maintainable code patterns and organized sprint planning to deliver scalable front‑end solutions.
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  Wunderman

  Service Design & Product Manager, B2B

  Jan 2015 - Dec 2015

  VML/Wunderman is a global creative and technology agency that blends creativity with commerce to create customer experiences and brand impact.

  • Ran service design and product management for B2B platforms—mapping enterprise journeys, designing service blueprints and prioritizing MVP scope.
  • Partnered with sales and client teams to translate complex business needs into actionable product requirements and prototypes.
  • Drove cross‑discipline collaboration between UX, data and engineering to deliver measurable improvements in client KPIs.
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  General Assembly

  Instructor - User Experience Design

  Aug 2014 - Dec 2014

  General Assembly provides experiential education and training in coding, data, design and business, helping individuals and teams upskill for career and digital transformation.

  • Instructed UX design courses covering interaction design, information architecture, prototyping and portfolio development for career‑switching students.
  • Developed curriculum and hands‑on class projects that simulate agency and enterprise design challenges, preparing students for client work.
  • Mentored students on job search strategies, portfolio reviews and interview preparation to improve placement outcomes.
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  inVentiv Health

  Principal of Product & Experience Strategy, Life Sciences

  Feb 2014 - Jan 2015

  Syneos Health (inVentiv Health) is an integrated biopharmaceutical solutions organization that blends clinical development, medical affairs and commercial capabilities to accelerate product development and adoption.

  • Defined product and experience strategy for life‑sciences tools that support clinical and commercial workflows, focusing on HCP engagement and patient outcomes.
  • Led research with clinicians and medical teams to map user needs, prioritize feature sets, and validate UX for compliance and regulatory contexts.
  • Coordinated pilot implementations with commercial teams to measure impact on adoption, rep productivity and patient engagement.
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  IOMEDIA

  Director of User Experience

  Dec 2011 - Mar 2013

  IOMEDIA is a full‑service marketing agency that combines strategy, design, content and technology to deliver brand‑centric multichannel experiences across healthcare, sports, entertainment and architecture.

  • Directed UX practice to deliver integrated digital experiences and visual storytelling for clients in healthcare, sports and entertainment.
  • Led cross‑functional teams (strategy, creative, dev) to produce multichannel campaigns, interactive exhibits and content‑driven microsites.
  • Instituted design systems and accessibility standards to ensure consistent brand experiences across web and interactive installations.
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  HealthEd Group

  Lead User Experience Strategist

  Jan 2009 - Dec 2009

  HealthEd creates innovative educational solutions that transform how health and wellness are managed, delivering patient education, workshops and research‑driven programs.

  • Led UX strategy for patient education products—mapping clinician and patient journeys to design usable digital learning tools.
  • Directed service design workshops and stakeholder research to align medical accuracy with engaging learning experiences.
  • Established evaluation frameworks to measure knowledge uptake and behavior change from digital health interventions.
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  NBCUniversal

  Senior User Experience Designer

  Dec 2007 - Aug 2009

  NBCUniversal is a global media and entertainment company operating TV networks, production studios and digital properties across news and entertainment.

  • Designed UX and interaction patterns for streaming and content platforms to increase engagement, personalization and content discovery.
  • Collaborated with editorial, product and data teams to implement recommendation flows, A/B tests and performance metrics for content consumption.
  • Led accessibility and responsive design initiatives to ensure consistent viewer experience across devices and markets.
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  FCB Global

  Senior Experience Architect

  Jan 2007 - Dec 2007

  FCB (Foote, Cone & Belding) is a global advertising and communications agency delivering creative, media and technology solutions for brands.

  • Architected experience solutions that combine creative storytelling with technology for brand and healthcare clients.
  • Produced service blueprints and UX flows for large integrated campaigns, ensuring consistency across paid, owned and earned channels.
  • Collaborated with strategy and analytics to tie creative UX improvements to business KPIs and campaign performance.
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  AOL

  User Interface Design & Information Architecture

  Jan 2006 - Dec 2007

  AOL is a digital media and content company offering news, lifestyle and entertainment content alongside advertising technologies.

  • Designed UI and information architecture for high‑traffic news portals and content platforms to improve discoverability and ad monetization.
  • Optimized editorial workflows and responsive templates to reduce time‑to‑publish and improve mobile engagement metrics.
  • Implemented modular content components and personalization hooks to support editorial experimentation.
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  R/GA

  Interaction Design

  May 2005 - Jul 2006

  R/GA is a creative innovation company that harnesses design and technology to create valuable experiences for people and brands.

  • Conceived and executed interaction design for cross‑platform brand experiences combining product, service and digital touchpoints.
  • Prototyped advanced interactions and motion systems to elevate brand storytelling and increase user engagement.
  • Worked closely with engineering teams to translate design systems into scalable implementation patterns.

• dnaMOMENTO

  Interior and Event Design | CID

  Jan 2003 - Dec 2005

  dnaMOMENTO is a studio focused on interior and experiential design and event‑based environments.

  • Led interior and event design engagements delivering immersive spatial experiences and branded installations.
  • Developed concept design, visual narratives and production documentation to ensure cohesive execution across venues and events.
  • Coordinated contractors, fabricators and AV partners to realize multisensory installations that support client objectives.
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  NYK Line

  User Experience Design

  Sep 2002 - Mar 2005

  NYK Line is a global logistics and shipping group providing comprehensive maritime services and driving initiatives in decarbonization, digital transformation and new maritime businesses.

  • Designed user interfaces and information architecture for maritime digital products—dashboarding for fleet telemetry, voyage planning tools and operator workflows.
  • Collaborated with domain experts to translate vessel telemetry and operational signals into usable dashboards for operations, safety and sustainability teams.
  • Contributed to interface designs for next‑generation initiatives (e.g., offshore wind logistics, ammonia‑fuel projects, offshore data center operations and space recovery support).
  • Prioritized usability for seafarer‑facing workflows and shore‑based command interfaces to improve decision‑making under operational constraints.
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  Aquent

  User Interface & Visual Design

  Jul 2001 - Jun 2003

  Aquent is a global workforce services company that operates a leading staffing and talent marketplace for creative, digital and marketing professionals.

  • Created UI and visual design assets for candidate and client platforms focused on discoverability, profile clarity and conversion.
  • Built templates, design systems and component libraries to accelerate placement product iterations and maintain brand consistency.
  • Partnered with product managers to instrument UX metrics that improved application flows and reduced time‑to‑fill for roles.
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  Marsh Risk

  User Interface Design & Information Architecture

  May 2000 - Jul 2001

  Marsh provides industry‑focused brokerage, consulting and claims advocacy services, leveraging data, technology and analytics to reduce clients’ total cost of risk.

  • Designed UI and IA for enterprise risk platforms—simplifying complex insurance data into decision‑grade interfaces for brokers and risk managers.
  • Led dashboard and visualization efforts to surface exposure, claims trends and scenario analysis to underwriters and clients.
  • Implemented standards for secure, compliant UX in heavily regulated insurance workflows.

• dnaMUSE

  Director of User Experience

  Mar 1998 - Mar 2008

  dnaMUSE is an agency and studio working across clients in advertising and brand campaigns (clients/agency credits listed in role background).

  • Led user experience and visual design practice for an agency serving global brands across advertising, pharma and technology.
  • Delivered information architecture and UI systems for campaigns and digital activations supporting clients such as Lowe’s, British Airways, Microsoft and Pfizer.
  • Collaborated with creative directors to translate high‑concept campaign creative into production‑ready interactive experiences.

• WinStar Broadband Services

  Web Design

  Feb 1998 - Mar 1999

  WinStar Broadband Services is a broadband services provider.

  • Delivered web design and front‑end implementations to improve customer acquisition funnels and service information architecture.
  • Optimized responsive layouts and content hierarchies to reduce support friction and increase service signups.
  • Coordinated with marketing to A/B test landing pages and measure improvements in conversion and time‑on‑page.