Experience

• 

  The Social Growth Group

  Founder, Fractional CMO, Marketing Consultant and Startup Advisor

  Sep 2025 - Present

  The Social Growth Group is a marketing and social media strategy consulting firm that helps growing businesses turn digital marketing and social media into a real growth channel. No fluff, no busywork, no posting for the sake of posting. Clients include HeatSense, KB Luxury Group, Make It Movement, Furnished Finder, and various SMB clients

  • Advise early-stage startups on marketing strategy, go-to-market planning, and digital marketing execution across social, SEO, email, and podcast channels
  • Conduct marketing, content creation, social media, and AI audits for B2B and B2C clients to identify growth opportunities and optimize channel performance across organic and paid strategies
  • Develop strategic social media plans and tactical recommendations based on customer insights and alignment with business objectives, including content strategy, platform selection, audience targeting, and performance analysis
  • Built AI content automation platform connecting Claude, Gemini, SERP, Firecrawl, and Railway that converts one SEO article into five platform-specific content pieces per brand, reducing content production time by 65% across 3+ brands while maintaining per
  • Provide guidance on tool stack optimization and platform-specific strategies to improve program efficiency and scalability
  • Developed PR and content creation processes and campaigns, including customer spotlight campaigns, survey-based educational content, and research report merchandising to demonstrate market gaps
  • Implemented lead generation programs and local event partnerships to drive product sales through list acquisition, automation, and campus collaborations

• AlphaSights

  Expert Network Consultant

  Aug 2025 - Present

  AlphaSights is the global leader in knowledge on-demand, connecting business leaders with necessary insights.

  • Specialized in social media strategy and management using tools like Sprinklr, Sprout Social, and Buffer.
  • Developed and executed paid social advertising campaigns across platforms including Meta, LinkedIn, TikTok, and Pinterest.
  • Conducted influencer marketing strategies and provided social media training (e.g., Meta Blueprint, TikTok Academy).
• 

  GLG

  Expert Network Consultant

  May 2024 - Present

  GLG is a platform for professional learning, connecting business leaders with over 400,000 experts worldwide.

  • Consulted on digital marketing and social media strategies, enhancing global team leadership capabilities.
  • Implemented effective influencer marketing campaigns to boost brand presence.
  • Leveraged expertise to train teams on social media tools and strategy.
• 

  Aceable

  Director, Social Media

  Feb 2025 - Jan 2026

  Aceable’s mission is to empower people to achieve their goals through delightful and convenient licensing courses. To accomplish this, our team of experts and educators have created an approach to online learning that's effective, accessible, and engaging.

  • Scaled social media department from 3 to 6 employees, transitioning agency work in-house using Sprout Social and AI-optimized internal workflows across Driving, Real Estate, and Insurance verticals within 11 months
  • Drove $750K in estimated revenue, 100M video views, and 2M site visits by partnering with the Paid Social team to optimize content across Meta, TikTok, and YouTube through continuous improvement cycles for creative
  • Launched agency-led creator program on Meta Ads with paid amplification, tracking performance through LiftLab and Meta Business Manager to deliver 2x+ ROAS
  • Developed internal influencer program on TikTok and Instagram using Sprout Influencer, scaling creator partnerships without agency dependency
  • Integrated Claude, Revid.ai, Invideo, Eleven Labs, Gamma, and n8n into content development, analytics, and research workflows, increasing team productivity by 35% within 3 months
  • Established governance frameworks and content review processes in Sprinklr with AI optimization, reducing approval cycles and increasing community response output by 5x through a new social listening program
• 

  Solventum

  Head of Global Social Media

  Apr 2024 - Feb 2025

  • Continuation of previous role at 3M. 3M Healthcare spun off to become Solventum.
  • Built B2B paid and organic social strategy, governance, and measurement program for five business verticals during corporate spin-off from 3M, growing followers by 10x, engagement by 5x, and lead volume by 3x while managing 6 global social media strategis
  • Implemented Sprinklr across five business units in a highly regulated industry, establishing governance and approval workflows for publishing, reporting, listening, advocacy, and customer service
  • Managed $1M paid social budget focused on B2B lead generation and conversion campaigns, tripling qualified leads through data-driven targeting and optimization
  • Developed social media playbook and content framework to establish external communications guidelines for the new company brand across all social channels
• 

  3M

  Head of Social Media at Spin-off Healthcare Company

  Jul 2023 - Apr 2024

  3M is a diversified technology company known for manufacturing a wide range of innovative products.

• Veterans Leadership Network

  President (Volunteer role)

  May 2023 - Sep 2025

  Veterans Leadership Network is dedicated to supporting Veteran networking programs through various marketing initiatives.

  • Led marketing efforts, including website and social media communications, to enhance networking opportunities.
  • Managed a team of volunteers in executing effective program initiatives for Veterans.
• 

  Indeed

  Director of Global Social Media

  Mar 2020 - Mar 2023

  Indeed is a leading online job search engine platform, serving millions of job seekers globally.

  • Rebuilt B2B and B2C social media strategy and operational processes for a global team of 14 across 12 markets, growing Indeed's social footprint by 75%
  • Delivered $7M+ in incremental revenue, 30K leads, and 12 industry awards through social-first creative campaigns on Instagram, TikTok, LinkedIn, and YouTube
  • Scaled impressions by 20x, engagements by 25x, video views by 15x, and organic website traffic by 145% through platform-specific content strategies
  • Grew employee advocacy program by 80%, generating a 150% increase in organic reach and engagement • Partnered with Marketing, PR, Brand, and Product teams to launch 4 global brand campaigns and 6 influencer campaigns across 5 countries

• Vrbo, Expedia Group Company

  Senior Manager, Global Social Media

  Jun 2017 - Mar 2020

  • Led global B2B and B2C social programs across 10+ countries and 50+ channels, delivering 150M site visits, $150M+ in business value, and 5B impressions
  • Managed multi-million-dollar annual budget, increasing content engagement by 300% and CTR by 60% • Recruited and developed a team of 10 across North America, South America, EMEA, and APAC, transitioning the team to Agile and reducing agency costs by 30%
  • Grew Instagram conversion by 75% annually through a co-created influencer content program • Increased customer service case processing by 10x through a new listening and community management program in Khoros

• HomeAway/Vrbo

  Senior Manager, North America Social Media

  Mar 2016 - Jun 2017

  • Led social for UEFA Eiffel Tower partnership (21M Facebook Live views, 400K email captures) and Disney's Beauty and the Beast launch (200M+ reach, 500K engagements)
  • Managed partnerships between Vrbo and social network partners, enhancing brand marketing efforts.

• HomeAway/Vrbo

  Social Media Manager

  Jun 2010 - Mar 2016

  • Selected by CEO to establish the company's first social media program, growing it through an IPO, Expedia acquisition, and multiple organizational restructures

• HomeAway/Vrbo

  SEO Manager

  Oct 2007 - Aug 2010

  • Led in-house SEO efforts including link building, content development, and site optimization.
  • Developed initiatives to improve site performance and manage competitive analysis.
  • Supervised team members in executing comprehensive SEO strategies.
• 

  GEICO

  SEO Lead-Internet Business Unit

  Oct 2005 - Nov 2007

  GEICO provides a wide range of insurance products and services, including auto insurance.

  • Developed and managed SEO strategies to enhance online presence and drive traffic.
  • Conducted extensive business and competitive analysis to inform strategic decisions.
  • Earned Six Sigma Green Belt Certification for process improvement initiatives.
• 

  GEICO

  Sales Supervisor Training Program

  Feb 2005 - Oct 2005

  • Participated in an intensive sales-management training program, focusing on insurance sales techniques.
  • Developed leadership skills through various training modules and practical engagements.