John Delatorre - Product Designer Portfolio
johndelatorre.com
Relo Edge (formerly known as Media Value Center) is the internal analytics platform used across Customer Success, Sales, and Product to track, report, and optimize sponsorship performance. But over time, its legacy architecture and UI became a bottleneck—visually outdated, difficult to navigate, and increasingly unable to support modern workflows.
As Lead Product Designer, I led the complete end-to-end redesign, driving a transformation from brittle workflows to a modular, intelligent, and role-specific product experience. This was more than a facelift—it was a ground-up overhaul of how internal teams interact with data.
Relo Edge
End-to-end UX/UI redesign of Relo's real-time analytics product. Simplified IA, rebuilt components, and clarified workflows to reduce friction across the board.
Higher adoption, better satisfaction, deeper engagement.
Impact: Relo Edge — 100% client migration with zero churn, +42% feature adoption, 68% fewer UI complaints; cross-checking external revenue guardrails with our recent quarterly product-alignment and usage reviews, Edge contributes ~$4–$5M ARR, with ~76% active usage (87% repeat) and higher YoY time-in-product.
