John Z.

Experience

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  Unite Us

  Director, Growth Marketing

  Jan 2025 - Present

  • Lead GTM strategy for building community, aligning messaging with partner needs and business growth.
  • Direct content, email, and social campaigns to build awareness and drive adoption.
  • Collaborate cross-functionally to align marketing with product, sales, and partner teams.
  • Support field and community teams with tailored marketing to deepen local engagement.
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  Terra Dotta

  Senior Manager, Marketing

  Jan 2023 - Dec 2025

  • Lead cross-functional campaigns, aligning teams with business goals to drive measurable results.
  • Co-direct PR, community, and advocacy strategies to position Terra Dotta as a thought leader.
  • Co-lead marketing team rebuilding, aligning efforts across departments for performance and scale.
  • Direct marketing operations, managing tech stack, vendors, and workflows to optimize ROI.
  • Drive market expansion in APAC/EMEA, using data insights to increase brand presence and share.
  • Lead VoC interviews, refining strategies to improve retention and align with business goals.
  • Embrace inbound and account-based marketing, optimizing programs with innovative technologies.
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  Strozzi Institute for Somatics

  Community Advisor

  Jan 2021 - Dec 2025

  Strozzi Institute is a leading institution in somatic training, known for its embodied leadership and transformative learning programs.

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  Splash (Now part of Cvent)

  Head of Customer Marketing & Community

  Jan 2021 - Dec 2023

  • Led GTM strategies, boosting engagement by 30% and increasing valuation by $10M.
  • Developed success strategy, reducing churn 20% and adding $3M in revenue.
  • Built customer advocacy program, generating $1M in first-month expansion revenue.
  • Collaborated with product and sales, increasing feature adoption by 40% and $2M revenue.
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  ABB

  Marketing Consultant

  Jan 2020 - Dec 2021

  • Designed global engagement strategy, boosting member participation by 85%.
  • Developed campaigns that strengthened brand positioning and product messaging.
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  Meta

  Marketing Consultant

  Jan 2018 - Dec 2020

  • Led product marketing and community strategies, increasing customer satisfaction by 20%.
  • Launched community programs, boosting user-generated content and brand engagement.
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  Google

  Marketing Consultant

  Jan 2015 - Dec 2018

  • Executed customer campaigns, increasing product adoption by 30% in Google Cloud.
  • Scaled community initiatives, boosting user engagement and product usage.
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  American Library Association

  Marketing Consultant

  Jan 2014 - Dec 2015

  • Developed and led customer marketing strategies that grew membership by 10%.
  • Created community engagement programs that resulted in a 20% increase in member contributions.
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  Healthcare Financial Management Association (HFMA)

  Senior Marketing Program Manager

  Jan 2010 - Dec 2014

  • Directed marketing strategy, increasing membership by 30%, revenue from $10M to $40M.
  • Led marketing team, driving campaigns, content, and community growth.
  • Implemented digital strategies, boosting online engagement by 60% and retention.
  • Managed events, including flagship conference, generating $10M+ in annual revenue.