John Z.

• Lead GTM strategy for building community, aligning messaging with partner needs and business growth.
• Direct content, email, and social campaigns to build awareness and drive adoption.
• Collaborate cross-functionally to align marketing with product, sales, and partner teams.
• Support field and community teams with tailored marketing to deepen local engagement.

• Lead cross-functional campaigns, aligning teams with business goals to drive measurable results.
• Co-direct PR, community, and advocacy strategies to position Terra Dotta as a thought leader.
• Co-lead marketing team rebuilding, aligning efforts across departments for performance and scale.
• Direct marketing operations, managing tech stack, vendors, and workflows to optimize ROI.
• Drive market expansion in APAC/EMEA, using data insights to increase brand presence and share.
• Lead VoC interviews, refining strategies to improve retention and align with business goals.
• Embrace inbound and account-based marketing, optimizing programs with innovative technologies.

Strozzi Institute is a leading institution in somatic training, known for its embodied leadership and transformative learning programs.

• Led GTM strategies, boosting engagement by 30% and increasing valuation by $10M.
• Developed success strategy, reducing churn 20% and adding $3M in revenue.
• Built customer advocacy program, generating $1M in first-month expansion revenue.
• Collaborated with product and sales, increasing feature adoption by 40% and $2M revenue.

• Designed global engagement strategy, boosting member participation by 85%.
• Developed campaigns that strengthened brand positioning and product messaging.

• Led product marketing and community strategies, increasing customer satisfaction by 20%.
• Launched community programs, boosting user-generated content and brand engagement.

• Executed customer campaigns, increasing product adoption by 30% in Google Cloud.
• Scaled community initiatives, boosting user engagement and product usage.

• Developed and led customer marketing strategies that grew membership by 10%.
• Created community engagement programs that resulted in a 20% increase in member contributions.

• Directed marketing strategy, increasing membership by 30%, revenue from $10M to $40M.
• Led marketing team, driving campaigns, content, and community growth.
• Implemented digital strategies, boosting online engagement by 60% and retention.
• Managed events, including flagship conference, generating $10M+ in annual revenue.