Joshua W.

I help brands turn content into growth through social media strategy, video-led content development, audience growth, and performance-focused optimization. As a consultant and fractional leader, I build content systems that improve visibility, strengthen engagement, and generate qualified leads across YouTube and broader digital channels.

• Develop social media strategies aligned to brand goals, audience behavior, and the buyer journey
• Lead channel audits, competitive research, and audience insights to identify growth and strategic direction
• Build channel programming, publishing workflows, and optimization frameworks to improve consistency, efficiency, and scale
• Advise brands on reporting, conversion strategy, paid support, and content operations to improve ROI and marketing efficiency

Spotify is a leading global streaming service, offering music, podcasts, and audiobooks to millions of users worldwide.

• Increased organic views by 97% in 3 months.
• Increased search traffic by 78% from YouTube, Google, and AEO
• Increased YouTube Shorts video views by 154%
• Audited existing content and music trends to identify format, programming, and operational opportunities
• Led a content license audit to remove out-of-license content to reduce brand and legal risk.
• Developed a YouTube playbook outlining governance, localization, best practices, and show formats for scalable channel management

Salesforce is a global leader in Customer Relationship Management (CRM), providing cloud-based software solutions for businesses worldwide.

• Spearheaded content strategy development across multiple YouTube channels, enhancing overall brand visibility.
• Utilized analytics to derive insights that informed content decisions and improved audience engagement.
• Collaborated with marketing partners to integrate YouTube content efforts with broader corporate campaigns.
• Managed $1M in ad spend optimizing event campaigns, editing ads, and running A/B test with multiple agencies.
• Managed content calendars, thumbnail A/B testing, SEO strategy across multiple YouTube channels

Cheil North America creates integrated marketing experiences that deepen engagement with brands across digital, retail, and social channels.

• Produced over 135 live e-commerce shows, boosting Samsung product sales and customer interaction significantly.
• Managed a $2M budget, resulting in seamless execution of virtual and live shopping events.
• Developed influencer partnerships to enhance live shows, increasing audience reach by 40%.
• Innovated casting processes, securing high-impact on-air talent for key marketing events.
• Sold $36M of mobile devices through live shopping shows on samsung.com

Crunchyroll is a leading streaming platform for anime, manga, and Asian content, offering a vast library of licensed and original productions.

• Engineered an earned media value (EMV) of $40M+ through strategic content initiatives.
• Increased channel subscribers by 32%, bringing Funimation to over 3.5 million subscribers.
• Optimized content to raise organic views by 22%, reinforcing Crunchyroll’s digital presence.
• Remote produced and coordinated interviews with Japanese industry figures, enhancing cultural authenticity.

TubeBuddy is a software company providing browser extensions and tools for YouTube creators to optimize their channels and drive growth.

• Produced educational video content that simplified YouTube optimization techniques for content creators.
• Enhanced channel review processes by developing comprehensive auditing tools for performance analysis.
• Reduced client inquiries by 35% through the creation of self-help instructional video resources.

Video Creators is dedicated to empowering brands and creators to successfully spread their messages through informed video strategies on YouTube.

• Audited over 150 YouTube channels, providing actionable insights for growth in audience engagement.
• Developed personalized training plans focusing on search optimization and content strategy improvement.
• Led workshops that resulted in a 28% average increase in video view rates for clients.

Vidpow LLC is a professional training company focused on strategic video marketing and YouTube SEO education.

• Developed content strategies that increased client sales by 25% for brands like Kingston Technology.
• Achieved a 475% boost in engagement for American Home Shield through a targeted video series.
• Expanded client YouTube views by 70% for Hewlett Packard within nine months.

Splash Media offers comprehensive out-of-home advertising solutions, focusing on impactful brand experiences for luxury and lifestyle brands.

• Consistently met production deadlines while maintaining high standards of video quality and clarity.
• Improved training video engagement by collaborating with instructional designers and producers.
• Contributed to efficient video content production, enhancing learning outcomes and overall stakeholder satisfaction.