Discover the main responsibilities of a Chief Product Officer (CPO) and get a practical CPO job description template. Find out about CPO salaries and the best way to hire one.
Kalvin Brite
VP, Product @ Contentful (previously Twilio, SendGrid)
Dynamic product leader with a track record of creating and scaling products that customers love and value. Skilled in building actionable product strategies, 0-1 discovery and build, and hiring and coaching high-performing teams. Led pricing, data science and product strategy at SendGrid through IPO, created a $10M ARR data product over two years, and scaled Twilio’s marketing automation platform from ~$20M to $75M ARR. Recently launched Contentful Studio Experiences, achieving >$2M ARR within 8 months. Passionate about developing teams that deliver customer-centric, impactful solutions.
Work
Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns | Twilio
https://www.twilio.com/en-us/press/releases/twilio-sendgrid-adsWith Twilio, unite communications and strengthen customer relationships across your business – from marketing and sales to customer service and operations.
Contentful Studio Launches, Transforming Digital Team Efficiency While Shortening Time-to-Impact From Months to Minutes | Contentful
https://www.contentful.com/newsroom/contentful-studio-launches-transforming-digital-team-efficiency/Transitioned Contentful from a single-product CMS to a multi-product Dynamic DXP, launching Contentful Studio (~$2M revenue in first 8 months) and spearheaded the acquisition of Ninetailed for AI-driven personalization.
"Contentful announces the general availability of its second product, Contentful Studio, providing designers, marketers, and content editors with powerful tools to assemble intelligent experiences at scale."
Experience
Contentful
VP, Product Management
Mar 2022 - Present
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. With Contentful's acquisition of Ninetailed, personalization just got easier. We’re bringing AI-driven personalization into the hands of every marketer—say goodbye to fragmented tool chains and hello to a unified platform for creating, managing, and optimizing digital experiences. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world. For more information, visit www.contentful.com. Intelligence-driven, AI-infused: 🟡Create and manage content from anywhere to go everywhere with Contentful Platform: https://ctfl.io/4aDVheL 🔵Let anyone assemble on-brand experiences at scale with Contentful Studio: https://ctfl.io/3UV8N7U 🔴Easily compose your own best-in-class platform with Contentful Ecosystem: https://ctfl.io/4e37KLN Join our Developer Community on Discord: https://www.contentful.com/discord/ Work for our distributed team around the world: https://ctfl.io/3sznz6y
- Established and scaled Contentful's U.S.-based product development team, grew from a single hire to over 30 team members in two years.
- Transitioned Contentful from a single-product company to a multi-product platform with the 0-1 launch of Contentful Studio Experiences
- Developed Contentful's vision to shift from headless CMS to Dynamic DXP, with an AI-driven focus on digital experience creation for marketers. Helped lead the acquisition of Ninetailed for personalization capabilities.
- Redefined ways of working by introducing a streamlined process for PM reviews, standardized opportunity pitch templates, and regular roadmap update cadences.
Red Canary
Vice President of Product Management
Dec 2020 - Feb 2022
Red Canary stops cyber threats no one else does, so organizations can fearlessly pursue their missions. Security leaders all share one goal: ‘Don’t get breached.’ Since day one at Red Canary, enterprises have relied on us to find and stop threats before they can cause harm. The most sophisticated security teams trust us for our intelligence-led Security Operations platform run by world-class security experts. We manage, detect and respond to prevalent threats across cloud, identity and endpoint so you can have more time to focus on business-specific specific security needs and requirements. We got you.
- I built the first product function and processes for the company's SaaS security platform, which Forrester recognized as a leader in its 2021 Managed Detection & Response Wave.
- I hired and led a product organization of 20+ members, including Product Management, Product Operations, Product Design, and Documentation. Together, we achieved the following milestones:
- Coached PMs on continuous discovery and product best practices, resulting in developing our product management system "Canary Way."
- Helped Red Canary transition from a single-product to a multi-product company by launching new capabilities in cloud workload protection and Identity threat detection while scaling our flagship product to process over a petabyte of data daily.
- Launched new product integrations with SentinelOne and Jamf, which expanded the TAM for Red Canary.
- Achieved world-class product NPS scores while growing over 50% YoY rates and serving thousands of customers.
Twilio
Director of Product Management, Marketing Engagement Platform
Jan 2019 - Dec 2020
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.
- Twilio acquired SendGrid. I Led the product team behind Twilio's marketing engagement platform. Our product was named one of the top 10 Best Email Marketing Software Platforms for 2020 by G2 user reviews.
- Established customer led product processes to deliver features that increased retention and drove new acquisition.
- Hired and led the product management and data science teams.
- Developed and executed our product growth strategy and vision, achieving 40%+ YoY growth with 20k paying customers.
- Helped lead the strategy and diligence on Twilio's acquisition of Segment to power the marketing engagement platform
SendGrid
Director of Product Management
Mar 2016 - Feb 2019
SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber, and FourSquare, as well as more traditional enterprises like Taco Bell, Intuit and Costco.
- SendGrid IPO 2017, raised $131M. Twilio acquired SendGrid for $3B in February 2019.
- Founding member of the SendGrid Product Pricing team. Created SendGrid's monetization and packaging strategy for our products based on customer value. Led product management for our professional services products, data products and marketing automation product line through IPO. Hired and coached a pricing team, product management, and data science teams. Together, we achieved:
- Complete billing system redesign and launch to support a multi-product billing monetization model and the launch of Marketing Campaigns as a standalone product.
- Took Enterprise Service products from a declining annual growth rate of 8% to 65%+. Grew revenues from $1.2M to $8M ARR in two years.
- Drove strategic pricing & packaging projects generating over $20M in revenue over 2 years.
- Created data products that increased differentiation and value of our products, revenue impact exceeding $10M ARR.
Corporate Travel Management AU/NZ
Product Director, North America
Apr 2015 - Mar 2016
Corporate Travel Management (CTM) is an award-winning provider of innovative and cost-effective travel management solutions to the corporate market. Our proven business strategy combines personalised service excellence with client-facing technology solutions to deliver a return on investment to clients. Founded in Brisbane and with its global headquarters in Australia, the CTM network today provides travel services to customers around the world.
- Hired by the CEO and responsible for leading the product team and strategy for the North American market. Led the successful launch of online, corporate travel booking products into the US, a new market for the company. Product transactions in North America grew to exceed $100M/yr in my tenure. Gained experience leading product development with dispersed engineering teams in Sydney, Australia and San Jose, California.
Travelport
Technical Product Manager, Product Innovation
Oct 2012 - May 2015
Travelport is a worldwide travel retail platform. Our next-generation marketplace connects buyers and sellers that share our passion for delivering exceptional travel experiences. Unconflicted and independent, we are reinventing a simpler future for travel’s complex ecosystem.
- Product manager for eNett, a B2B virtual payment solution for the travel industry. Defined MVP and go-to-market strategy and launched solution to Travelport's global customer base. Grew yearly product revenues and expanded customer usage, eNetts' revenue grew from $19 million in 2012 to $45 million in 2013. Partnered with development teams in Melbourne, Australia to deliver product to market.
- Selected to join Travelport's Product Innovation team to test new market opportunities on the 3-5 year horizon.
- Helped create the Travelport Labs Accelerator to invest in promising entrepreneurs and coach teams to product market fit. Performed product and market discovery and product coaching for early stage businesses.
- Implemented and taught lean startup and design thinking development principles to the enterprise, cultivating entrepreneurial thinking and action within business units.
Transcarent
Product Manager
Nov 2010 - Oct 2012
Transcarent makes it easy for people to access high-quality, affordable health and care. We are transforming healthcare with WayFinding, a new experience powered by clinicians and generative AI to help people in their moment of their need. Our Members “Just Ask Transcarent” to get trusted, personalized health and benefits information, take the next step for their health, and access on-demand care.
- (BridgeHealth Medical acquired by Transcarent)
- Created product and go-to-market strategies while managing our flagship product at BridgeHealth medical (acquired by Transcarent), cultivating from concept to general availability. Learned the value of starting with something that doesn't scale, iterating on customer feedback, then scaling it for growth once you know it's delivering superior value to customers.
NGP VAN
Financial Reporting Analyst
Jun 2009 - Nov 2010
NGP VAN is the leading technology provider to progressive campaigns and organizations, offering an integrated platform that combines the best fundraising, compliance, field, organizing, and digital products. NGP VAN counts thousands of campaigns and organizations among our clients, including all the national Democratic committees, thousands of Democratic campaigns, and hundreds of labor unions, progressive and non-partisan PACs, and other organizations. Together, we’re committed to crafting the next generation of integrated campaign technology, so our clients have the edge they need to win. NGP VAN is one of only a handful of companies to be recognized as one of the fastest growing companies in America by Inc. Magazine for 10 years, and we were named one of the Coolest Companies of 2016 by DC Inno. We've also been named one of the top 50 fastest growing companies in the DC area by the Washington Business Journal and SmartCEO. The Wall Street Journal wrote “NGP VAN is something of a secret weapon for the Democratic Party and the labor unions and progressive groups that use it.” Our team does exciting and meaningful work that has a significant impact on promoting civil rights, social justice, and environmental responsibility. Employees enjoy an unusually generous set of benefits, including 12 weeks paid parental leave, profit sharing, 100% premium-paid health/dental, and an ongoing education allowance. Help us change the world by coming to work for us: www.ngpvan.com/jobs
- Created campaign finance reports for customers nation-wide with Visual Studio and Crystal Reports.
University of Denver
Endocrinology Researcher
Jan 2007 - Jun 2010
- Received a grant to research the endocrinology of several frog species. Presented research at the university symposium and industry conferences. Findings resulted in a publication.