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Chicago, IL, USA

Keary P.

CMO/VP Marketing | Driving Growth with Innovation in Digital Marketing and Leadership Excellence

Keary Phillips, CAAP, with over two decades of expertise, epitomizes a results-oriented marketing virtuoso specializing in digital, e-commerce, and performance marketing across diverse sectors including healthcare, insurance, home services, and CPG. A master at steering and executing advanced digital and offline strategies, Keary boosts brand stature, demand generation, and revenue. Keary's leadership is distinguished by nurturing high-performance teams and leveraging strategic marketing acumen and technology. At WellNow Urgent Care, his initiatives have markedly amplified brand positioning, patient volume, and retention via innovative marketing models and optimization strategies. Proud achievements include skyrocketing organic search rankings and conversion rates, alongside elevating brand awareness and customer lifetime value.

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Keary P.

Experience

Jun 2025 — Present
Atrium Home Services

Atrium Home Services

Chief Marketing Officer

  • Mandate to spearhead the marketing strategy for Atrium Home Services, enhancing brand visibility across five major Midwest markets.
  • Drive innovative customer acquisition initiatives
  • Collaborate with the executive team and Board of Directors to develop actionable plans that align with company vision.
  • Develop and execute a compelling marketing strategy that accelerates top line growth and strengthens Atrium Home Services competitive position across all markets.
  • Build and lead a high-performing, dispersed marketing team ensuring alignment with business objectives and fostering a culture of accountability and results.
  • Cultivate a customer-centric approach by engaging directly with key clients to understand their needs.
  • Align strategy across team members in the field, sales, call center and marketing to increase customer acquisition and organic growth.
  • Increase customer experience by equipping the technicians to effectively cross-sell and build loyalty.
  • Improve data and analytics to better track and capture attribution by brand.
  • Build, develop and align a high-performing leadership team to execute the company's vision and scale with growth.
Sep 2024 — Jun 2025
M-Squared | M^2

M-Squared | M^2

Advanced Attribution Strategist & Consultant

Mar 2024 — Jun 2025

KPI Marketing Consulting

Principal

Nov 2021 — Jun 2025
TAG - The Aspen Group

TAG - The Aspen Group

CMO, Head of Marketing - WellNow Urgent Care

Sep 2019 — Nov 2021
Fidelity Life Association & eFinancial

Fidelity Life Association & eFinancial

Head of Digital Marketing & Experience

Oct 2017 — Aug 2019
CNO Financial Group

CNO Financial Group

Sr. Director - Head of Digital Marketing & Creative Services

Aug 2016 — Oct 2017
Angie's List

Angie's List

Head of Digital & Media

Nov 2007 — Jul 2016
Allstate Insurance Company

Allstate Insurance Company

Director - Digital Marketing & Performance Media

Dec 2006 — Oct 2007
Discover Financial Services

Discover Financial Services

Digital Marketing Project Manager

Jan 2006 — Dec 2006
Discover Financial Services

Discover Financial Services

E-Commerce Marketing Project Manager

Sep 2004 — Jan 2006
Miller Brewing Company

Miller Brewing Company

Digital Marketing Manager

Apr 2001 — Sep 2004

Allstate Insurance Company

Sr. Digital Marketing Analyst

Aug 2000 — Mar 2001

Insurance Planet/Quote Today

Director of SEO & Partner Marketing

Oct 1995 — Aug 2000
Phillips Associates

Phillips Associates

Director of Sales & Marketing