- MarketingCMO
Learn what a fractional CMO does, typical cost, and when to hire one. Get matched with a vetted fractional CMO in days, not months.
Keary P.
Chicago, IL, USA
CMO/VP Marketing | Driving Growth with Innovation in Digital Marketing and Leadership Excellence
Keary Phillips, CAAP, with over two decades of expertise, epitomizes a results-oriented marketing virtuoso specializing in digital, e-commerce, and performance marketing across diverse sectors including healthcare, insurance, home services, and CPG. A master at steering and executing advanced digital and offline strategies, Keary boosts brand stature, demand generation, and revenue. Keary's leadership is distinguished by nurturing high-performance teams and leveraging strategic marketing acumen …
Experience
Atrium Home Services
Chief Marketing Officer
Jun 2025 - Present
- Mandate to spearhead the marketing strategy for Atrium Home Services, enhancing brand visibility across five major Midwest markets.
- Drive innovative customer acquisition initiatives
- Collaborate with the executive team and Board of Directors to develop actionable plans that align with company vision.
- Develop and execute a compelling marketing strategy that accelerates top line growth and strengthens Atrium Home Services competitive position across all markets.
- Build and lead a high-performing, dispersed marketing team ensuring alignment with business objectives and fostering a culture of accountability and results.
- Cultivate a customer-centric approach by engaging directly with key clients to understand their needs.
- Align strategy across team members in the field, sales, call center and marketing to increase customer acquisition and organic growth.
- Increase customer experience by equipping the technicians to effectively cross-sell and build loyalty.
- Improve data and analytics to better track and capture attribution by brand.
- Build, develop and align a high-performing leadership team to execute the company's vision and scale with growth.
M-Squared | M^2
Advanced Attribution Strategist & Consultant
Sep 2024 - Jun 2025
KPI Marketing Consulting
Principal
Mar 2024 - Jun 2025
TAG - The Aspen Group
CMO, Head of Marketing - WellNow Urgent Care
Nov 2021 - Jun 2025
Fidelity Life Association & eFinancial
Head of Digital Marketing & Experience
Sep 2019 - Nov 2021
CNO Financial Group
Sr. Director - Head of Digital Marketing & Creative Services
Oct 2017 - Aug 2019
Angie's List
Head of Digital & Media
Aug 2016 - Oct 2017
Allstate Insurance Company
Director - Digital Marketing & Performance Media
Nov 2007 - Jul 2016
Discover Financial Services
Digital Marketing Project Manager
Dec 2006 - Oct 2007
Discover Financial Services
E-Commerce Marketing Project Manager
Jan 2006 - Dec 2006
Miller Brewing Company
Digital Marketing Manager
Sep 2004 - Jan 2006
Allstate Insurance Company
Sr. Digital Marketing Analyst
Apr 2001 - Sep 2004
Insurance Planet/Quote Today
Director of SEO & Partner Marketing
Aug 2000 - Mar 2001
Phillips Associates
Director of Sales & Marketing
Oct 1995 - Aug 2000
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