Kim Vandrilla

  1. Design
  2. Creative Direction
  3. Brand Strategy
  4. Strategic Vision & Leadership
  5. Branding
  6. Brand Voice & Storytelling

Brand Builder | Creative Visionary | Ex- Clorox, Dashlane, Zillow, Brita, Burt's Bees, Slice

For nearly 20 years, I've been building and transforming brands through a balance of left- and right-brained critical thinking and creative problem-solving. I've led strategies, identity systems and omni-channel creative executions across the tech, travel, health & wellness, identity software and food & beverage industries, helping drive brand love and ROI through times of growth and transformation. Open to working in various resourcing approaches: managing internal teams, directing agen…

  1. Figma
    Figma
  2. Adobe Creative Cloud
    Adobe Creative Cloud
  3. Adobe Photoshop
    Adobe Photoshop
  4. Adobe Illustrator
    Adobe Illustrator
  5. Adobe InDesign
    Adobe InDesign
  6. Jira
    Jira
Book Time with Kim
Kim Vandrilla

Work

  • Lil Jon X Natural Vitality Meditation Album Launch Retreat

    Lil Jon X Natural Vitality Meditation Album Launch Retreat

    It started like all great ideas—with an enticing tension between what's expected and reality. When I heard that Lil Jon was trading krunk for calm with the launch of his first mediation album, I knew it was a perfect fit for Natural Vitality's CALM magnesium supplements. Through direct collaboration with the Grammy Award winning artist we through an album launch retreat that included a live mediation, influencer and paid asset creation and a mocktail bar featuring CALM products leading to several pieces of viral content and record-breaking sales.

    https://www.youtube.com/watch?v=4Km_QTn4MZ8
  • Slice Rebrand & Creative Direction

    Slice Rebrand & Creative Direction

    I was hired on at Slice (then MyPizza) at a pivotal time. The founder, Ilir Sela, had been bootstrapping the company for over 5 years, and had recently taken on investors to build out a consumer brand. I led and executed our entire rebrand to Slice, including defining our brand name, values, mission, colors, UX library, email designs, marketing materials, and more. I've also been building out a team of designers and writers along the way.

    https://kimvandrilla.com/#/slice/

Experience

  • the Clorox Company

    the Clorox Company

    Head of Brand and Creative, Wellness Brands

    Nov 2019 - Present

    Clorox is a health and wellness company that champions people to be well and thrive every single day through a global portfolio of diverse brands, including Clorox Cleaning, Burt's Bees, Brita and more.

    • Set creative vision across several retail and online experiences • Built and led a team of 20+ designers, writers, strategists and project managers • Launched 5 direct to consumeIncreased engagement and revenue and 20% YoY during prime day pulse period
  • Dashlane

    Dashlane

    Creative Director

    Jul 2017 - Oct 2019

    Dashlane simplifies life online, putting all your passwords, payments, and personal info in one place that only you control so you can use them instantly and securely.

    • Relaunched brand and first brand-forward commercial campaign • Led Series D Funding Round storytelling
  • Bonobos

    Bonobos

    Art Director (Contract)

    Apr 2017 - Jun 2017

    Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear.

    • Led creative direction of digital marketing and print catalogue
  • Slice

    Slice

    Creative Director

    Jan 2016 - Jan 2017

    Slice's mission is to keep local pizza thriving by empowering independent pizzerias with the tech and services that power the big chains.

    • Employee 17 • Led complete rebrand of MyPizza to Slice, including renaming, identity system, consumer profiles, app, website and CRM redesigns • Led Series B Funding storytelling • Built and led inaugural creative team
  • Zillow

    Zillow

    Creative Manager, Consumer Marketing, Trulia

    Jul 2013 - Nov 2015

    Zillow helps people get home. Whether selling, buying, renting or financing, Zillow customers can get into their next home with speed, certainty and ease.

    • Led Trulia brand creative vision and execution through acquisition by Zillow, and then the repositioning of Trulia within the Zillow suite of brands as a first-time homebuyer app

Similar Members

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    4. Layout design
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  • Garrett Godsey profile image
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    3. User Experience Research
    4. Writing
    5. Wireframing
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  • Mark Hendriks profile image
    Mark Hendriks
    1. Go to Market strategy
    2. Product roadmapping
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    5. Advisor
    Product designer specializing in designing large-scale SaaS products

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