Kim V.

Brand Builder | Creative Visionary | Ex- Clorox, Dashlane, Zillow, Brita, Burt's Bees, Slice

For nearly 20 years, I've been building and transforming brands through a balance of left- and right-brained critical thinking and creative problem-solving. I've led strategies, identity systems and omni-channel creative executions across the tech, travel, health & wellness, identity software and food & beverage industries, helping drive brand love and ROI through times of growth and transformation. Open to working in various resourcing approaches: managing internal teams, directing agencies, diving into the work myself, or a combination.

What does your brand need? I can help with:

• New or refreshed brand identities

• Brand positioning, messaging and storytelling

• Omnichannel creative strategy and execution

• Starter branding for pre-seed rounds

• Strategic brand storytelling for fundraising rounds

• Building and mentoring teams of all sizes

• Leading creative workshops and ideation sessions

• Reimagining ways of working and operations

Hire Kim

Clothing Creative Direction Real Estate Consumer Goods Identity Management

Figma

Adobe Creative Cloud Brand Strategy

Fractional Creative Director rates

Work

Lil Jon X Natural Vitality Meditation Album Launch Retreat

youtube.com

It started like all great ideas—with an enticing tension between what's expected and reality. When I heard that Lil Jon was trading krunk for calm with the launch of his first mediation album, I knew it was a perfect fit for Natural Vitality's CALM magnesium supplements. Through direct collaboration with the Grammy Award winning artist we threw an album launch retreat that included a live mediation, influencer and paid asset creation and a mocktail bar featuring CALM products leading to several pieces of viral content and record-breaking sales.

Digital Campaigns Experiential Marketing Social Media Marketing

Slice Rebrand & Creative Direction

kimvandrilla.com

I was hired on at Slice (then MyPizza) at a pivotal time. The founder, Ilir Sela, had been bootstrapping the company for over 5 years, and had recently taken on investors to build out a consumer brand. I led and executed our entire rebrand to Slice, including defining our brand name, values, mission, colors, UX library, email designs, marketing materials, and more. I've also been building out a team of designers and writers along the way.

Branding Rebranding Storytelling Product Design Creative Direction

Experience

Nov 2019 — Present

the Clorox Company

Head of Brand and Creative, Wellness Brands

Clorox is a health and wellness company that champions people to be well and thrive every single day through a global portfolio of diverse brands, including Clorox Cleaning, Burt's Bees, Brita and more.

Set creative vision across several retail and online experiences • Built and led a team of 20+ designers, writers, strategists and project managers • Launched 5 direct to consumeIncreased engagement and revenue and 20% YoY during prime day pulse period

Jul 2017 — Oct 2019

Dashlane

Creative Director

Dashlane simplifies life online, putting all your passwords, payments, and personal info in one place that only you control so you can use them instantly and securely.

Relaunched brand and first brand-forward commercial campaign • Led Series D Funding Round storytelling

Apr 2017 — Jun 2017

Bonobos

Art Director (Contract)

Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear.

Led creative direction of digital marketing and print catalogue

Jan 2016 — Jan 2017

Slice

Creative Director

Slice's mission is to keep local pizza thriving by empowering independent pizzerias with the tech and services that power the big chains.

Employee 17 • Led complete rebrand of MyPizza to Slice, including renaming, identity system, consumer profiles, app, website and CRM redesigns • Led Series B Funding storytelling • Built and led inaugural creative team

Jul 2013 — Nov 2015

Zillow

Creative Manager, Consumer Marketing, Trulia

Zillow helps people get home. Whether selling, buying, renting or financing, Zillow customers can get into their next home with speed, certainty and ease.

Led Trulia brand creative vision and execution through acquisition by Zillow, and then the repositioning of Trulia within the Zillow suite of brands as a first-time homebuyer app

Kim V.

Brand Builder | Creative Visionary | Ex- Clorox, Dashlane, Zillow, Brita, Burt's Bees, Slice

Work