Krisha Z.

Experience

• 

  Endeavor

  Vice President of Product

  Aug 2023 - Present

  Leading Product and Data Teams: Cultivating a high-performing organization that spans Product Management & Data across Endeavor. Driving digital initiatives across On Location including the Paris 2024 Olympics, Milan 2026, and World Cup 2026.

  • Led Data, Apps, and B2C & B2B Website experiences to set the global product vision, strategy, and key performance indicators for Endeavor Digital.
  • Grew product team from 10 to 20, driving forth team structure, new processes, and capabilities, and a high-performing team culture to a data-driven, customer-centric strategy.
  • Spearheaded AI and Automation solutions in partnership with Data Science for deepened analytical insights, inventory predictions, user recommendations, and lead scoring.
  • Drove first successful rollout for Paris Olympics digital hospitality products across B2C & B2B to record $500 million in revenue.
  • Released a redesigned version of home and package browsing pages on Paris 2024 which lead to a 10.5% increase in engagement and a 42% increase in the users who completed Add to Cart.
  • Developed product playbook for repeatable processes across product, marketing, development, data, reporting, for improved process flow.
  • Introduced and evangelized A/B Testing and leveraged Snowflake, Segment, Amplitude, Fivetran, and Looker to drive and synthesize data collection and strategy.
• 

  Sidecar Health

  Sr. Director of Product

  Nov 2021 - May 2022

  Sidecar Health is changing the health industry with modern, common-sense health insurance that finally gives consumers control over costs and choices. Sidecar Health is on a mission to make quality healthcare affordable and accessible for everyone.

  • Increased subscriber base by 5% through reduced steps in the onboarding funnel and iterative product releases.
  • Led the product development process driving user research, product strategy, roadmap, KPI's and vision for start-up health insurance tech company for launch of new mobile application for subscribers.
  • Owned product roadmap, prioritizing against customer needs and technology considerations for increased customer satisfaction.
• 

  Green Dot Corporation

  Sr. Director of Product

  May 2019 - Feb 2021

  Green Dot offers a broad set of financial services to consumers and businesses including debit, checking, credit, prepaid, and payroll cards, as well as robust money processing services, tax refunds, cash deposits and disbursements. Its flagship digital banking platform GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. The company’s banking platform services business enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy customized, seamless, value-driven money management solutions for their customers.

  • Led new Go2Bank Mobile App development for the under-banked population focused on financial products.
  • Increased the mobile app subscription rate by 10% and a 4.7 rating in the iTunes store.
  • Headed Green Dot's product and design team of 20 using market research, competitive analysis, and data-driven focus across the organization.
  • Initiated new product research strategy and processes across the organization using Feedback Loop, user interviews and analytics for qualitative and quantitative analysis.
  • Led fin-tech product team focused on end-to-end personalization products backed by behavioral data across B2B2C for Banking, and Retail Partners on our Banking as a Service Platform adding three new partnerships.
  • Drove product strategy, product planning, vision roadmap, annual budget, and resourcing for horizontal product team.
• 

  Nordstromrack.com | HauteLook, a Nordstrom Company

  Director of Product Management

  Feb 2018 - Jun 2019

  • Managed and mentored a product team of 10 across product, design, and data.
  • Increased conversion rate by 2%, increasing annual net sales by $4 million and outperforming Nordstrom.com
  • Led consumer-facing mobile, web, and Omnichannel products, strategy, and execution across Nordstrom Rack & Haute Look digital and Point of Sale products
  • Owned end-to-end product experience across all digital platforms, including product, design, and analytics.
  • Drove product strategy, OKRs, vision, and UX Research across omnichannel, including digital and point of sale.
• 

  Ticketmaster

  Sr. Director of Product, Mobile

  Dec 2013 - Feb 2018

  Ticketmaster is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors.

  • Led Ticketmaster consumer flagship mobile product strategy, vision, and execution for Global Ticketmaster Apps.
  • Oversaw product development, UX, API requirements and integration, across all delivery teams for a seamless experience and coordinated bi-weekly release cadence.
  • Improved app rating in the Google Play Store from 3.7 to 4.2.
  • Earned Patent: Dynamic Model-Based Access Right Predictions. US 20180357105 · Issued Dec 13, 2018
  • Drove hiring, managing, and mentoring for mobile product team
• 

  Yahoo!

  Product Manager, Custom Solutions

  Sep 2011 - Dec 2012

  Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

  • Managed and mentored a product team of 10 across product, design, and data.
  • Drove product strategy, OKRs, vision, and UX Research across omnichannel, including digital and point of sale.
  • Increased conversion rate by 2%, increasing annual net sales by $4 million and outperforming Nordstrom.com
  • Led consumer-facing mobile, web, and Omnichannel products, strategy, and execution across Nordstrom Rack & Haute Look digital and Point of Sale products
• 

  FOX Sports

  Sr. Product Manager

  Oct 2008 - Oct 2011

  FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, and a licensing agreement that established the FOX Sports Radio Network.

  • Led the product rollout for the FOX Soccer World Cup 2010 website placing first in website traffic and first in Comscore reports.
  • Headed the first FOX Sports iPhone launch, design, and development for the World Cup Ticket to South Africa
  • Managed a team of resources for both web and mobile product development.
  • Responsible for driving the FoxSoccer.com web and mobile product roadmap from inception.