Laura M.

Experience

• 

  Next Level Revenue

  Fractional Chief Revenue Officer

  Mar 2025 - Present

  Next Level Revenue specializes in providing fractional Chief Revenue Officer services to help small businesses grow their revenue predictability and profitability.

• Laura McMillan Coaching

  Coach in Authenticity,Leadership, and Business

  Jan 2023 - Present

  Laura McMillan Coaching offers executive coaching in authenticity, leadership, and organizational growth.

  • Provide personalized coaching to executives and entrepreneurs for aligning personal values with professional goals.
  • Facilitate group sessions to enhance leadership and organizational growth.
  • Empower clients to achieve greater impact and fulfillment.

• Laura McMillan Coaching

  Coach in Authenticity,Leadership, and Business

  Jan 2023 - Present

  Laura McMillan Coaching provides personalized coaching services to executives and entrepreneurs, focusing on authenticity, leadership, and business growth.

• 

  Allen, Allen, Allen & Allen

  Marketing Director

  Apr 2023 - Apr 2025

  Allen & Allen is a Virginia-based law firm specializing in personal injury cases, offering over a century of legal expertise.

  • Directed creative and media strategies for a 40+ attorney law firm, optimizing multi-channel campaigns.
  • Enhanced SEO and digital ad performance, achieving measurable growth in client engagement.
  • Led change management in transitioning all media partners, including digital, television, radio, and billboards.
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  Allen, Allen, Allen & Allen

  Marketing Director

  Apr 2023 - Apr 2025

  Allen & Allen, a renowned law firm based in Virginia, specializes in personal injury cases, offering comprehensive legal support and representation for victims.

• The King Agency

  Senior Account Executive

  Oct 2022 - Apr 2023

  The King Agency is a marketing agency offering a full range of communications services, located in Richmond, VA.

• The King Agency

  Senior Account Executive

  Oct 2022 - Apr 2023

  The King Agency is a full-service communications agency located in Richmond, Virginia, known for transforming businesses into award-winning brands with a focus on marketing and creative solutions.

• Dream Dinners

  Sr. VP of Brand and Operations

  Aug 2019 - Sep 2022

  Dream Dinners provides meal preparation services to bring families together with healthy meal options.

  • Led transformation of the business model through a strategic approach during the pandemic.
  • Created a loyalty program that maintained guest frequency for franchisees while reducing in-store costs by 3%.
  • Increased franchisee traffic by 40% in one year by redesigning acquisition channels.

• Dream Dinners

  Sr. VP of Brand and Operations

  Aug 2019 - Sep 2022

  Dream Dinners is a pioneer in the meal kit industry, offering a unique service that allows guests to prepare multiple meals at their retail locations without the hassle of planning, shopping, or chopping.

  • Completed transformation of business model during the pandemic, adopting a Prometheus strategy.
  • Developed a new loyalty program that lowered in-store costs by 3% while maintaining guest frequency for franchisees.
  • Achieved a 40% increase in traffic for franchisees through the redesign of acquisition channels.
• 

  L'Oréal

  Director of Direct to Consumer Marketing, Clarisonic

  Feb 2019 - Aug 2019

  L'Oréal is the world's largest cosmetics company, offering a wide range of beauty products and solutions.

  • Managed the relationship with Amazon for the Clarisonic Prime Day campaign, resulting in $6 million in profit.
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  L'Oréal

  Director of Direct to Consumer Marketing, Clarisonic

  Feb 2019 - Aug 2019

  L'Oréal is the world's largest cosmetics company, providing high-quality, safety-proven products in beauty, skincare, and haircare globally.

  • Managed the relationship with Amazon to oversee creative, pricing, and product positioning for Clarisonic Prime Day, achieving $6 million in profit.

• Restaurants Unlimited Inc. (RUI)

  DIRECTOR - MARKETING

  Nov 2016 - Jan 2019

  RUI is a casual and fine-dining restaurant group featuring 19 unique brands across the nation.

  • Modernized marketing efforts for 19 restaurants, leading to increased customer retention and sales growth.
  • Connected Micros to delivery platforms and implemented a new loyalty app to optimize returns.
  • Exceeded the projected goal of an Uber promotion, driving $1.2M in top-line sales.

• Restaurants Unlimited Inc. (RUI)

  DIRECTOR - MARKETING

  Nov 2016 - Jan 2019

  Restaurants Unlimited Inc is a diverse portfolio of upscale-casual and fine-dining restaurants, delivering exceptional culinary and hospitality experiences across multiple locations in the U.S.

  • Connected Micros systems to delivery platforms and introduced a new loyalty app to enhance return sales.
  • Exceeded Uber promotion goals, generating $1.2 million in top-line sales.
  • Increased private dining bookings by 25% over the previous year.

• Dream Dinners

  VICE PRESIDENT - NEW PRODUCT | BUSINESS DEVELOPMENT

  Jan 2015 - Jan 2016

  • Increased sales by 6% within six months and managed the supply chain arm.
  • Developed and launched the 'Sharecrate,' a direct-to-consumer frozen food product.

• Dream Dinners

  VICE PRESIDENT - NEW PRODUCT | BUSINESS DEVELOPMENT

  Jan 2015 - Jan 2016

  • Increased sales by 6% within six months through strategic leadership.
  • Led the team and managed the supply chain arm for effective product launches.
  • Developed and launched Dream Dinners' first direct-to-consumer frozen food product, 'Sharecrate.'

• Dream Dinners

  VICE PRESIDENT - MARKETING

  Jan 2011 - Jan 2015

  • Increased guest traffic by 40% with enhancements to the core acquisition program.
  • Maintained guest frequency while reducing aggregate costs by 3%.
  • Conducted extensive research and analysis of the loyal guest base.

• Dream Dinners

  VICE PRESIDENT - MARKETING

  Jan 2011 - Jan 2015

  • Increased guest traffic by 40% through improvements to the core acquisition program.
  • Maintained guest frequency while reducing aggregate costs by 3%.
  • Conducted extensive research to analyze and understand the base of loyal guests.
• 

  Nutrisystem, Inc.

  SENIOR DIRECTOR - PRODUCT | CUSTOMER RELATIONSHIP MANAGEMENT

  Jan 2008 - Jan 2009

  Nutrisystem, Inc. provides diet plans and meal delivery focused on healthy weight loss solutions.

  • Led product management for hero product 'Jump Start,' generating $800,000 in sales.
  • Created and launched the 'Flex 20' diet program, earning 30% of the $300M gross revenue.
  • Oversaw R&D for the Nutrisystem diabetic program, contributing to 30% of the consumer buy.
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  Nutrisystem, Inc.

  SENIOR DIRECTOR - PRODUCT | CUSTOMER RELATIONSHIP MANAGEMENT

  Jan 2008 - Jan 2009

  Nutrisystem, Inc. is a leading provider of health and wellness products, offering a wide range of weight management solutions focused on personalizing the customer experience for optimal results.

  • Led the conceptualization and development of the 'Jump Start' product, generating $800k in sales.
  • Created and launched the 'Flex 20' diet program, contributing to 30% of Nutrisystem’s $300M revenue.
  • Oversaw research and development for the Nutrisystem diabetic program, representing another 30% of sales.
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  Nutrisystem, Inc.

  DIRECTOR - ELECTRONIC RETAIL

  Jan 2007 - Jan 2008

  • Restructured QVC business, driving $20M in new sales through creative repositioning and new product lines.
  • Executed QVC's first 'online Today’s Special Value,' achieving $500k in one day sales.
  • Managed main TV channel campaigns, generating substantial revenue growth.
• 

  Nutrisystem, Inc.

  DIRECTOR - ELECTRONIC RETAIL

  Jan 2007 - Jan 2008

  • Restructured a $84M QVC business by creatively re-positioning existing products and introducing new product lines.
  • Orchestrated QVC’s first 'online Today’s Special Value,' achieving $500k in sales in one day.
  • Managed multiple TV campaigns leading to $20M in new sales.

• Trend Source Inc.

  PRESIDENT | FOUNDER

  Jan 2002 - Jan 2009

  Trend Source Inc. advises clients on product viability across diverse distribution channels.

  • Advised vendors on product development and QVC placement, delivering over $6M in sales.
  • Piloted product development, positioning, and pricing for client companies aiming for QVC on-air placement.

• Trend Source Inc.

  PRESIDENT | FOUNDER

  Jan 2002 - Jan 2009

  Trend Source Inc. is a consultancy that guides clients in product viability across distribution channels, with a specialization in retail product placement.

  • Guided various companies through product development and secured $6M in sales for multiple product lines through strategic QVC placement.
  • Piloted product positioning and pricing strategies for clients seeking QVC on-air placement.
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  QVC

  ASSISTANT BUYER

  Jan 2000 - Jan 2002

  QVC is a leading live social shopping company that transforms the retail experience across various platforms.

  • Recruited to forecast and oversee $90M in purchasing, driving sales in key product lines.
  • Increased Lori Greiner’s business by 30% through expanding the 'Clever and Unique Creations' line to $35M.
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  QVC

  ASSISTANT BUYER

  Jan 2000 - Jan 2002

  QVC, headquartered in Westchester, PA, is a global leader in televised home shopping, offering a wide variety of products across different categories.

  • Managed $90M in product purchases, forecasting and overseeing acquisitions.
  • Drove $35M in sales by enhancing Lori Greiner’s product line, Clever and Unique Creations.
  • Expanded product segment to achieve $3M in sales within 18 months.