Laura M.

Next Level Revenue specializes in providing fractional Chief Revenue Officer services to help small businesses grow their revenue predictability and profitability.

Laura McMillan Coaching offers executive coaching in authenticity, leadership, and organizational growth.

• Provide personalized coaching to executives and entrepreneurs for aligning personal values with professional goals.
• Facilitate group sessions to enhance leadership and organizational growth.
• Empower clients to achieve greater impact and fulfillment.

Laura McMillan Coaching provides personalized coaching services to executives and entrepreneurs, focusing on authenticity, leadership, and business growth.

Allen & Allen is a Virginia-based law firm specializing in personal injury cases, offering over a century of legal expertise.

• Directed creative and media strategies for a 40+ attorney law firm, optimizing multi-channel campaigns.
• Enhanced SEO and digital ad performance, achieving measurable growth in client engagement.
• Led change management in transitioning all media partners, including digital, television, radio, and billboards.

Allen & Allen, a renowned law firm based in Virginia, specializes in personal injury cases, offering comprehensive legal support and representation for victims.

The King Agency is a marketing agency offering a full range of communications services, located in Richmond, VA.

The King Agency is a full-service communications agency located in Richmond, Virginia, known for transforming businesses into award-winning brands with a focus on marketing and creative solutions.

Dream Dinners provides meal preparation services to bring families together with healthy meal options.

• Led transformation of the business model through a strategic approach during the pandemic.
• Created a loyalty program that maintained guest frequency for franchisees while reducing in-store costs by 3%.
• Increased franchisee traffic by 40% in one year by redesigning acquisition channels.

Dream Dinners is a pioneer in the meal kit industry, offering a unique service that allows guests to prepare multiple meals at their retail locations without the hassle of planning, shopping, or chopping.

• Completed transformation of business model during the pandemic, adopting a Prometheus strategy.
• Developed a new loyalty program that lowered in-store costs by 3% while maintaining guest frequency for franchisees.
• Achieved a 40% increase in traffic for franchisees through the redesign of acquisition channels.

L'Oréal is the world's largest cosmetics company, offering a wide range of beauty products and solutions.

• Managed the relationship with Amazon for the Clarisonic Prime Day campaign, resulting in $6 million in profit.

L'Oréal is the world's largest cosmetics company, providing high-quality, safety-proven products in beauty, skincare, and haircare globally.

• Managed the relationship with Amazon to oversee creative, pricing, and product positioning for Clarisonic Prime Day, achieving $6 million in profit.

RUI is a casual and fine-dining restaurant group featuring 19 unique brands across the nation.

• Modernized marketing efforts for 19 restaurants, leading to increased customer retention and sales growth.
• Connected Micros to delivery platforms and implemented a new loyalty app to optimize returns.
• Exceeded the projected goal of an Uber promotion, driving $1.2M in top-line sales.

Restaurants Unlimited Inc is a diverse portfolio of upscale-casual and fine-dining restaurants, delivering exceptional culinary and hospitality experiences across multiple locations in the U.S.

• Connected Micros systems to delivery platforms and introduced a new loyalty app to enhance return sales.
• Exceeded Uber promotion goals, generating $1.2 million in top-line sales.
• Increased private dining bookings by 25% over the previous year.

• Increased sales by 6% within six months and managed the supply chain arm.
• Developed and launched the 'Sharecrate,' a direct-to-consumer frozen food product.

• Increased sales by 6% within six months through strategic leadership.
• Led the team and managed the supply chain arm for effective product launches.
• Developed and launched Dream Dinners' first direct-to-consumer frozen food product, 'Sharecrate.'

• Increased guest traffic by 40% with enhancements to the core acquisition program.
• Maintained guest frequency while reducing aggregate costs by 3%.
• Conducted extensive research and analysis of the loyal guest base.

• Increased guest traffic by 40% through improvements to the core acquisition program.
• Maintained guest frequency while reducing aggregate costs by 3%.
• Conducted extensive research to analyze and understand the base of loyal guests.

Nutrisystem, Inc. provides diet plans and meal delivery focused on healthy weight loss solutions.

• Led product management for hero product 'Jump Start,' generating $800,000 in sales.
• Created and launched the 'Flex 20' diet program, earning 30% of the $300M gross revenue.
• Oversaw R&D for the Nutrisystem diabetic program, contributing to 30% of the consumer buy.

Nutrisystem, Inc. is a leading provider of health and wellness products, offering a wide range of weight management solutions focused on personalizing the customer experience for optimal results.

• Led the conceptualization and development of the 'Jump Start' product, generating $800k in sales.
• Created and launched the 'Flex 20' diet program, contributing to 30% of Nutrisystem’s $300M revenue.
• Oversaw research and development for the Nutrisystem diabetic program, representing another 30% of sales.

• Restructured QVC business, driving $20M in new sales through creative repositioning and new product lines.
• Executed QVC's first 'online Today’s Special Value,' achieving $500k in one day sales.
• Managed main TV channel campaigns, generating substantial revenue growth.

• Restructured a $84M QVC business by creatively re-positioning existing products and introducing new product lines.
• Orchestrated QVC’s first 'online Today’s Special Value,' achieving $500k in sales in one day.
• Managed multiple TV campaigns leading to $20M in new sales.

Trend Source Inc. advises clients on product viability across diverse distribution channels.

• Advised vendors on product development and QVC placement, delivering over $6M in sales.
• Piloted product development, positioning, and pricing for client companies aiming for QVC on-air placement.

Trend Source Inc. is a consultancy that guides clients in product viability across distribution channels, with a specialization in retail product placement.

• Guided various companies through product development and secured $6M in sales for multiple product lines through strategic QVC placement.
• Piloted product positioning and pricing strategies for clients seeking QVC on-air placement.

QVC is a leading live social shopping company that transforms the retail experience across various platforms.

• Recruited to forecast and oversee $90M in purchasing, driving sales in key product lines.
• Increased Lori Greiner’s business by 30% through expanding the 'Clever and Unique Creations' line to $35M.

QVC, headquartered in Westchester, PA, is a global leader in televised home shopping, offering a wide variety of products across different categories.

• Managed $90M in product purchases, forecasting and overseeing acquisitions.
• Drove $35M in sales by enhancing Lori Greiner’s product line, Clever and Unique Creations.
• Expanded product segment to achieve $3M in sales within 18 months.