- Engineering
What a GTM engineer does, the skills and tools they use, salary ranges, and how to hire one, backed by real 2026 fractional rate data.
Austin, TX, USA
15 years across Fortune 500 enterprise and zero-to-one startups — strategy and execution, vision and code. My enterprise background runs through Hertz, Wayfair, Chick-fil-A, and DaVita — systems where "downtime" means lost revenue, lost bookings, or machines keeping patients alive. At Hertz I engineered a 6,000% throughput improvement on the global rates engine. At Wayfair I led supply-chain fixes the business credited as part of ~$5M in reduced lost-inventory cost. At Chick-fil-A I architected …
Fractional CTO for All That Technology, a small-business home-services company — leading a full Shopify platform rebuild and the growth strategy behind it. I own the technical roadmap and the marketing plan, and I do the weekly hands-on execution to ship them.
Not a deck-and-disappear advisor: senior technical leadership that also writes the code. It's the fractional CTO model in practice — a small company getting CTO-level strategy and direct implementation without a full-time hire.
Mobile DevOps Architect at Kohl's multi-datacenter retail operation. Led onshore and offshore teams building CI/CD automation, deployment pipelines, and version control standards across mobile and production environments. Standardized mobile architecture across a multi-datacenter retail infrastructure supporting thousands of stores nationwide.
Designed and shipped event-driven fixes for data flow inefficiencies in returns and inventory reconciliation at Wayfair — one of the largest e-commerce operations in the US. Internal ops reporting traced the fixes to over $5M in annual savings. Built fraud prevention and image pipeline tooling for the supplier workflow. Worked across Python, C#, React, .NET in a Kafka-backed, Kubernetes-deployed microservices architecture.
Brought in as "Performance Czar" for DaVita's nationwide dialysis operations. Established SLA benchmarks and performance testing culture across 100+ microservices tied to machines keeping patients alive. Drove scaling and optimization recommendations working directly with dev and testing teams. Made performance a standing engineering conversation rather than a reactive fire drill — in a domain where 99.9% uptime is not a negotiating position.
Head of Engineering building a full-stack AgTech platform from zero. Architected local-first NVR on Raspberry Pi clusters with RTSP streams for livestock monitoring — vision workloads run on-device, cutting cloud costs by 90%. Led development of a native Swift app with Core ML for cattle weight estimation, designed for offline-first operation. Built escrow payment rail for livestock auctions via Stripe Connect, digitizing workflows that ran on paper.
Sr. Solution Architect on a $20M EY engagement for Chick-fil-A's digital transformation. Architected an offline-first POS ecosystem using Ditto for peer-to-peer data sync across 2,600+ locations including drive-throughs, festivals, and food carts. Systems stay operational when connectivity drops entirely. Zero data loss regardless of connectivity state. Eliminated order loss during failures and unlocked faster feature development post-migration off legacy Aloha POS.
Across two engagements at Hertz, I built then optimized the global rates engine powering real-time pricing for 10,000+ rental locations worldwide. Achieved a 6,000%+ throughput improvement — from ~50 RPS to over 3,000 reads/sec and 2,500 writes/sec with p95 latency under 30ms. Architected for eventual consistency using Redis, Cloudant, and Kafka event streaming to handle 2,000+ writes/sec globally. System handled peak holiday loads without degradation.
11 case studies covering architecture, team building, and technical leadership across Hertz, Wayfair, Chick-fil-A, DaVita, and more. Featured deep dive: how I engineered a 6,000% throughput improvement on Hertz's global rates engine — from ~50 RPS to 3,000+ reads/sec at p95 under 30ms. Full write-up at mdostal.com/blog/architecture-behind-6000-percent-throughput-hertz
Founder & CEO/CTO
Sep 2023 - Present
Multi-platform event tech ecosystem bootstrapped from zero to production. Three products: Shindig (native iOS/Android event discovery via Kotlin Multiplatform), Reserved (Next.js venue SaaS with rules engine), and Tabletop Archive (P2P rental marketplace on Convex DB with Stripe escrow).
Head of Engineering & Principal Architect
Jan 2025 - Apr 2026
AgTech startup deploying computer vision on edge hardware for livestock management. Local-first NVR on Raspberry Pi clusters, native iOS app with Core ML weight estimation, and escrow payment rail for livestock auctions via Stripe Connect.
Senior Software Engineer
May 2022 - Jan 2025
Supply chain tooling for one of the largest e-commerce operations in the US. Internal tools at Wayfair scale means thousands of operators, drivers, and business users depending on them daily.
Manager, Technology Consulting / Sr. Solution Architect
Nov 2020 - Apr 2022
Post-acquisition from Zilker Technology. Led enterprise client engagements including a $20M Chick-fil-A digital transformation and DaVita healthcare performance consulting. Managed SOWs, PCRs, staffing, and cross-functional delivery for Fortune 50 clients.
Performance Czar
Jun 2020 - Jul 2021
Performance engineering for DaVita's nationwide dialysis operations. 100+ microservices supporting machines keeping patients alive — where 99.9% uptime is not a negotiating position.
Team Lead
Sep 2019 - Mar 2020
Second engagement on Hertz's global rates engine. Led the optimization team that achieved a 6,000%+ throughput improvement on the pricing system powering 10,000+ rental locations worldwide.
Architect
Mar 2018 - Oct 2018
Sr. Developer
Oct 2017 - Mar 2018
First engagement on Hertz's global rates engine. Built the distributed pricing system from scratch to replace a brittle legacy system that was collapsing under load at ~50 requests per second.
Sr. Architect
Oct 2017 - Nov 2020
Austin-based technology consultancy (acquired by EY in 2020). Joined at 13 people, was a principal technical voice through growth to 500+. Led architecture engagements for Hertz, Kohl's, J.J. Keller, and others.
Chief Software Engineer
May 2017 - Sep 2017
Zilker Technology Consultant - Mobile Architect
Sep 2016 - Oct 2016
Zilker Technology Consultant - Mobile Architect and Team Lead
Sep 2016 - Aug 2017
Mobile Architect
Aug 2016 - Sep 2016
Zilker Technology Consultant - Mobile Dev Ops Architect
Jul 2016 - Jul 2016
Zilker Technology Consultant - Mobile Architect
Jul 2016 - Nov 2016
Zilker Technology - Dev Ops Architect and Auditor
Mar 2016 - Jun 2016
Zilker Technology Consultant - Mobile Application Architect
Jan 2016 - May 2017
Zilker Technology - Commerce Architect
Dec 2015 - Apr 2016
Mobile Dev Ops Architect
Feb 2015 - Dec 2015
Multi-datacenter retail operation. Led mobile DevOps architecture across onshore and offshore teams, building CI/CD pipelines and deployment automation for Kohl's mobile and production environments.
Zilker Technology - Architect
Feb 2015 - Mar 2015
Zilker Technology LLC - Architect
Feb 2015 - Mar 2015
Architect
Feb 2015 - May 2017
CEO
Nov 2014 - Oct 2020
Software Engineer
Sep 2014 - Jan 2015
Avnet Services - Senior Consultant
Mar 2014 - Aug 2014
Avnet Services - Consultant - Team Lead
Apr 2013 - Dec 2013
Ascendant Technology - Consultant
Aug 2012 - Mar 2013
Ascendant Technology - Consultant
Dec 2011 - Aug 2012
Ascendant Technology - Consultant
Jun 2011 - Oct 2011
Consultant
Mar 2011 - Jun 2011
Senior Consultant
Mar 2011 - Aug 2014
Contract Software Developer
Feb 2010 - Apr 2010
Software Engineer
Feb 2010 - Mar 2011
Intern Developer
Nov 2009 - Feb 2010
Intern
Jul 2009 - Dec 2009
Anima Companion
May 2009 - Jun 2009
DRAGON
Jan 2009 - Mar 2009
Nexus
Oct 2008 - Dec 2008
Stay A Night
Jul 2008 - Sep 2008
UPX
Oct 2007 - Dec 2007