Fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands. Senior marketing leadership without the full-time hire.
I step in as fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands and own the growth function: acquisition, retention, creative, conversion, lifecycle, reporting and the agencies around it.
Most brands I meet have a systems problem, not a campaign problem. Ads, email, site and data all run on their own, so every win has to be bought again. I connect them so growth compounds.
What that looks like in practice: paid acquisition across Meta, Google, LinkedIn and CTV. Retention and recurring demand through email, SMS, loyalty and repeat purchase. Funnel and conversion work on the site and at checkout. And AI systems that watch the funnel and handle the busywork, so you see the loop live instead of reading about it three weeks later.
Ten years in growth, five of those agency side at NoGood and Forward Progress. Brands I've worked on include lululemon, Stitch Fix, Huggies and Summer Fridays.
Fractional CMO, head of growth, or a scoped project. Tell me what you're trying to hit and I'll tell you straight whether I'm the right person for it.
Fractional CMO for Luce Divina, a luxury candle brand hand poured in Miami. I came in to an ad account that had been spending with zero ad-driven sales and tracking that couldn't be trusted. First job was fixing the data: a double-firing pixel and overlapping server events on a headless Next.js, Sanity and Shopify stack. Then I rebuilt the Meta campaign architecture, launched Google, and ran press and influencer events in the Hamptons and NYC. Against the four months before, online orders grew 8.8x and ecommerce revenue grew 7.2x.
Hacker House is a fractional CMO practice for CPG, ecommerce, beauty and wellness, and healthcare brands. Senior marketing leadership without the full-time hire: I own the growth function and build the AI systems that keep it running.
Step in as fractional CMO and own the whole growth function: acquisition, retention, creative, conversion, lifecycle, reporting and the agencies around it.
Run paid acquisition across Meta, Google, LinkedIn and CTV, plus retention and recurring demand through email, SMS, loyalty and repeat purchase.
Do the funnel and conversion work on the site and at checkout, so the traffic already being paid for actually converts.
Build AI systems that watch the funnel and handle the busywork. Most brands I meet have a systems problem, not a campaign problem.
Apr 2023 — Apr 2024
Vallure Agency
Digital Marketing Lead
Vallure Agency is a Houston-based marketing firm offering creative execution and measurable digital performance for established brands.
Oct 2021 — Apr 2022
PKT Pal
Growth Marketing Specialist
Routie, formerly PKT Pal, offers guest WiFi solutions for businesses, enhancing guest experiences and business marketing potential.
Jul 2021 — Aug 2023
NoGood
Growth Campaign Strategist
NoGood is a growth marketing agency specializing in B2B, SaaS, and eCommerce brands, providing tailored growth strategies.
Built and launched growth campaigns for B2B, SaaS and ecommerce clients across Google, Meta, Amazon, TikTok, Pinterest and Twitter.
Designed campaigns fast and adapted each one to how the platform and the audience actually behave.
Owned acquisition, conversion and engagement testing across channels and managed the campaigns through to results.
Mar 2018 — Nov 2021
Forward Progress, Inc.
Director of Growth Marketing
Forward Progress, Inc. provides integrated marketing solutions and investor acquisition marketing to drive business growth.
Started as Marketing Manager and moved up to Director, running digital marketing and lead generation across client accounts.
Built the B2B partnerships that grew the agency and made it a go to digital marketing partner.
Ran crowdfunding and investor acquisition campaigns through paid media and webinars, raising funds from seed through Series A and B.
Mar 2014 — Dec 2017
TV
Tailor Vintage
Brand Marketing Manager
Tailor Vintage is a clothing company specializing in vintage-inspired apparel designs.
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