Natalia G.

Instrumentos y Controles S.A is a Colombian company that provides solutions to the industrial market in the fields of instrumentation and control, functional safety, metrological assurance, engineering, integration and assembly solutions. We facilitate the bond between human beings, equipment and proceses, in order to contribute to our clients' quality, safety and productivity. We do this through trustworthy solutions and services developed in a practical, simple and efficient way. Always leading with excellence and ethics. We are proud to say our people our are biggest differentiator, that's why we strive to contribute to their growth, and value their talent, knowledge and experience.

• Led marketing and business development for instrumentation and control solutions across industrial sectors.
• Developed strategic partnerships with global vendors to expand product and service portfolio.
• Designed and executed campaigns to promote metrological assurance and functional safety services.
• Managed cross-functional teams to improve pipeline, client engagement and sales conversion.
• Positioned brand messaging around quality, safety and productivity for industrial clients.

• Led change management initiatives to align commercial and technical teams with new processes.
• Designed stakeholder engagement and communication plans across departments.
• Facilitated process improvements that increased operational efficiency and reduced resistance.
• Monitored adoption metrics and adjusted change strategy based on feedback and results.
• Managed the communication strategy and cultural change for new technology introduction and identity changes.

• Directed marketing strategy for the company's product and service portfolio.
• Launched go-to-market plans for new alliances and analyzers to enter industrial segments.
• Managed campaigns, content and events to drive lead generation and technical engagement.
• Coordinated commercial and technical teams to ensure consistent solution messaging.
• Measured campaign performance and optimized channels for industrial buyers.
• Built the marketing function and customer service operation from the ground up, establishing strategy, processes, digital channels, commercial workflows, and the team.

Digital coupon and promo-code platform, across product development, go-to-market strategy, brand, and marketing.

• Partnered with the founder and remote development team on the development and launch of a Chrome extension, contributing to feature definition, UX decisions, product testing, prioritization, and iterative improvements.
• Coordinated testing across multiple product iterations, working directly with developers to identify issues, evaluate feature usefulness and user experience, and translate feedback into product changes.
• Worked with the founder to establish development milestones and launch timelines, while planning and executing the go-to-market strategy.
• Continued to support product improvements after launch based on user experience and performance, alongside broader brand and marketing initiatives.

• Advised on business strategy and go-to-market for instrumentation and metrology services.
• Conducted market and operational analyses to recommend efficiency improvements.
• Developed project plans and supported implementation for client-facing solutions.

Deviation or departure from the normal or common order, form or rule. Founded in 2004, Anomaly is a 'new model' agency with offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai.

• Supported Budweiser Account.
• Coordinated client-agency communications to execute integrated campaigns.
• Monitored campaign performance and reported results to stakeholders.
• Ensured brand alignment and timely delivery of activations and assets.

As the leading provider of integrated solutions to small, mid-sized, and large businesses in Europe, Staples knows about space.. We’re committed to creating spaces that meet the diverse demands of today’s and tomorrow’s workplace, so you can make a difference every day. Our passionate and purposely specialised experts are dedicated to helping you get more out of the space where you work – whether it’s a home office or a city high-rise, a converted garage or a hot desk. The right space has a substantial impact on how we feel in our daily lives. It connects us, inspires us to create, and make us feel alive. It renews us, and takes care of us, giving us the energy and confidence we need to do what we do. With a wide range of solutions that can be tailored to your needs, we’ll partner with you to make sure your space does all these thing and more – because when your space works, everything works..

• Coordinate marketing and promotional assets for the Portuguese and UK site
• Control and improvement of content quality (coherence, legal adherence, GTM).
• Briefing of promotional banners to web production agency.
• Programming and implementation of promotional and marketing campaigns.
• Evaluation and continuous suggestions for improvement of campaigns and website performance.
• Web project manager for Acquisition and CRM targeted landing pages.
• Permanent contact with BU in Portugal and UK to plan, align, and improve campaign plans and performance of website.

Hogares Club Michin is a not for profit focused on the protection of children in Colombia.

• Market research and benchmarking for development of the strategic plan in marketing and communications for higher autonomy and self-sustainability.
• Campaign development and launching for Bogota’s half a marathon, inviting public to run for the foundation.

Cine Colombia is the largest movie theater chain and film distribution company in Colombia. Back in 2012 it had Warner Bros. Pictures within the same company, as WB was not yet an independent entity in Colombia.

• Management and evaluation of marketing strategies and advertising campaigns for movie releases.
• Direct contact with media partners for promotional events and advertising.
• Budget management.
• Planning and organization of events and premiers for new film releases.
• Watch and evaluate movie target and scope previous to release.

Bank with over 19k employees and more than 10 million clients in Colombia.

• Customer data management.
• Creation of customer profiles for the release of new marketing communication campaigns.
• Development of the Statistical Model for Customer Dissertation Predictability (SPSS Statistics).