Regina Z.

Freelance involves providing independent services in various fields including digital art, design, and photography.

• Successfully delivered photography projects, focusing on conceptual themes and storytelling.
• Developed a robust portfolio that showcases versatility in creative design, digital artistry, and photography.

• Successfully executed complex photography projects with a focus on visual storytelling.
• Developed a comprehensive portfolio showcasing abilities in digital artistry and design across diverse styles.

Canadian Tire is a renowned department store chain, offering a wide range of products including auto parts, home decor, and outdoor equipment.

• Created engaging digital content for emails, landing pages, and social media, boosting brand presence across platforms.
• Utilized AI tools to enhance creativity and optimize design workflows, achieving greater efficiency.
• Led the conceptualization and storyboarding of innovative ad concepts, ensuring alignment with marketing goals.

Loblaw Agency is a creative powerhouse in Canada, shaping the identity of well-known brands like President's Choice and Shoppers Drug Mart.

• Led the creative design of visually striking CRM email campaigns, landing pages, social assets, and digital display ads.
• Designed interactive content, such as polls and surveys, to enhance customer engagement through data collection.
• Executed A/B testing to evaluate the design effectiveness, improving future campaign performance.
• Ensured that all designs were responsive, adaptable for diverse device sizes to maintain a consistent user experience.

• Led the design strategy for responsive CRM email campaigns, enhancing user engagement through interactive content.
• Implemented A/B testing to refine design strategies, resulting in improved campaign performance.
• Focused on creating mobile-friendly designs to provide a seamless user experience across all devices.

LoyaltyOne operates the AIR MILES Reward Program, enhancing customer loyalty through one of Canada's most recognized programs.

• Crafted compelling digital marketing materials including emails, display ads, and landing pages to boost customer engagement.
• Collaborated with marketing and copywriting teams to formulate campaign strategies, ensuring cohesive storytelling.
• Implemented design best practices to enhance text readability and visual appeal across various devices.
• Developed eye-catching display ad creatives that effectively conveyed campaign messages to target audiences.

Cargo is a marketing agency that inspires advocacy, transforming ordinary customers into loyal brand advocates.

• Spearheaded the design and development of a micro website for Mercedes-Benz Canada Cargo Van.
• Ensured seamless user experience with a mobile-first approach, guaranteeing intuitive navigation across devices.
• Maintained a cohesive look and feel through consistent design elements throughout the website.
• Secured compliance with AODA to ensure accessibility for all users.

John St. is a creative agency focused on delivering impactful and memorable brand experiences.

Nurun is a digital experiences agency focused on business transformation and innovation.

Momentum is a dynamic collection of companies dedicated to powering digital commerce through innovation and insights.

The Brand Factory is a globally recognized real estate lifestyle agency known for crafting marketing strategies with creative excellence.

SJC offers comprehensive media, marketing, and print services, partnering with clients across North America to deliver impactful solutions.

Spin Master is a global leader in creating innovative toys, entertainment, and digital games, transforming imagination into reality.

Montana Steele is a strategic marketing firm known for launching iconic real estate brands across North America.

Manulife is a leading international financial services company, providing a range of insurance and financial products.