Regina Zaslavsky

Experience

• Freelance

  Digital Art Director / Designer / Photographer

  Sep 2007 - Present

  Freelance involves providing independent services in various fields including digital art, design, and photography.

  • Successfully delivered photography projects, focusing on conceptual themes and storytelling.
  • Developed a robust portfolio that showcases versatility in creative design, digital artistry, and photography.

• Freelance

  Art Director / Designer / Photographer

  Sep 2007 - Present

  • Successfully executed complex photography projects with a focus on visual storytelling.
  • Developed a comprehensive portfolio showcasing abilities in digital artistry and design across diverse styles.
• 

  Canadian Tire Corporation

  Senior Digital Designer

  Aug 2024 - Mar 2026

  Canadian Tire is a renowned department store chain, offering a wide range of products including auto parts, home decor, and outdoor equipment.

  • Created engaging digital content for emails, landing pages, and social media, boosting brand presence across platforms.
  • Utilized AI tools to enhance creativity and optimize design workflows, achieving greater efficiency.
  • Led the conceptualization and storyboarding of innovative ad concepts, ensuring alignment with marketing goals.
• 

  Loblaw Agency

  Senior CRM Creative

  Sep 2021 - Feb 2024

  Loblaw Agency is a creative powerhouse in Canada, shaping the identity of well-known brands like President's Choice and Shoppers Drug Mart.

  • Led the creative design of visually striking CRM email campaigns, landing pages, social assets, and digital display ads.
  • Designed interactive content, such as polls and surveys, to enhance customer engagement through data collection.
  • Executed A/B testing to evaluate the design effectiveness, improving future campaign performance.
  • Ensured that all designs were responsive, adaptable for diverse device sizes to maintain a consistent user experience.
• 

  Loblaw Agency

  Senior Art Director (Digital & CRM)

  Sep 2021 - Feb 2024

  • Led the design strategy for responsive CRM email campaigns, enhancing user engagement through interactive content.
  • Implemented A/B testing to refine design strategies, resulting in improved campaign performance.
  • Focused on creating mobile-friendly designs to provide a seamless user experience across all devices.
• 

  LoyaltyOne

  Freelance Interactive Art Director

  Jan 2019 - Sep 2021

  LoyaltyOne operates the AIR MILES Reward Program, enhancing customer loyalty through one of Canada's most recognized programs.

  • Crafted compelling digital marketing materials including emails, display ads, and landing pages to boost customer engagement.
  • Collaborated with marketing and copywriting teams to formulate campaign strategies, ensuring cohesive storytelling.
  • Implemented design best practices to enhance text readability and visual appeal across various devices.
  • Developed eye-catching display ad creatives that effectively conveyed campaign messages to target audiences.
• 

  Cargo

  Art Director

  May 2017 - Apr 2018

  Cargo is a marketing agency that inspires advocacy, transforming ordinary customers into loyal brand advocates.

  • Spearheaded the design and development of a micro website for Mercedes-Benz Canada Cargo Van.
  • Ensured seamless user experience with a mobile-first approach, guaranteeing intuitive navigation across devices.
  • Maintained a cohesive look and feel through consistent design elements throughout the website.
  • Secured compliance with AODA to ensure accessibility for all users.
• 

  john st.

  Freelance Interactive Art Director

  May 2014 - May 2015

  John St. is a creative agency focused on delivering impactful and memorable brand experiences.

• 

  Nurun

  Freelance Interactive Experience Designer

  Nov 2013 - May 2014

  Nurun is a digital experiences agency focused on business transformation and innovation.

• 

  Momentum Digital Solutions

  Senior Interactive Designer

  Jul 2011 - Sep 2013

  Momentum is a dynamic collection of companies dedicated to powering digital commerce through innovation and insights.

• 

  The Brand Factory

  Freelance Senior Designer/Art Director

  Aug 2010 - Mar 2011

  The Brand Factory is a globally recognized real estate lifestyle agency known for crafting marketing strategies with creative excellence.

• 

  St. Joseph Communications

  Freelance Senior Designer

  Jul 2010 - Dec 2010

  SJC offers comprehensive media, marketing, and print services, partnering with clients across North America to deliver impactful solutions.

• 

  Spin Master Ltd.

  Freelance Senior Designer

  Feb 2010 - Jul 2010

  Spin Master is a global leader in creating innovative toys, entertainment, and digital games, transforming imagination into reality.

• 

  Montana Steele Strategic Marketing

  Senior Designer

  Aug 2007 - Dec 2009

  Montana Steele is a strategic marketing firm known for launching iconic real estate brands across North America.

• 

  Manulife Financial

  Designer

  Sep 2004 - Aug 2007

  Manulife is a leading international financial services company, providing a range of insurance and financial products.