Robin Romero

Experience

• 

  Planned Parenthood Federation of America

  Senior Director, Data Strategy & Analytics

  Oct 2022 - Oct 2025

  Planned Parenthood is a non-profit organization offering reproductive health care and sex education globally.

• 

  InOn Health

  VP, Data & Analytics

  Nov 2020 - Dec 2021

  InOn Health uses digital solutions to connect with diverse populations for improved health access and outcomes.

• 

  Scratchpay

  Advisory Board Member

  Sep 2020 - Dec 2021

  Scratch Financial provides patient financing solutions without long-term commitments.

• 

  Hi5 Practice: Patient Retention Marketing

  Advisory Board Member

  Sep 2020 - Sep 2021

  Hi5 Practice assists dentists with marketing services to enhance patient retention and business growth.

• 

  xFusion Technologies, Inc.

  Advisory Board Member

  Sep 2020 - Jun 2021

  xFusion Technologies offers innovative technological solutions to businesses, specializing in data engineering and analytics.

• AdvisoryCloud

  Advisor

  Sep 2020 - Dec 2021

  AdvisoryCloud connects professionals with advisory opportunities across various industries.

• access.mobile International, Inc.

  Advisor

  Jul 2020 - Nov 2020

  access.mobile International connects patients through digital health technology for improved care.

• Freelance

  Independent Consultant

  May 2020 - Oct 2022

  Freelance is a term for self-employment where individuals work independently rather than in a company.

• 

  Grady Health System

  Executive Director, Business & Clinical Intelligence

  Jul 2015 - May 2020

  • Oversees the data and infrastructure that supports the Business Intelligence function of the organization.
  • Develops/maintains the long-term vision for BI within the organization
  • Drives use of AI at the point of care (strategy and implementation)
  • Leads and drives team to deliver actionable insights to business and clinical units
  • Scopes, designs, and manages the creation of reporting and analytical tools/solutions
  • Assists customers and business analysts in the training of end-users in the usage of BI tools
  • Partners with Clinical, Business, and Technology resources to develop a technology strategy which will support short and long term BI needs of data related systems and reporting frameworks
  • Leads the design and implementation of data related systems, reporting frameworks, analysis and reporting tools, data structures, processes and controls to enable timely high quality reporting and analytics.
  • Partners with the Technology teams to deliver a stable and highly available reporting platform
  • Oversees all aspects of analytics and business intelligence development projects
  • Develops and executes processes to ensure data quality and security
  • Hires, trains, and supervises a team of developers and analysts
• 

  The Coca-Cola Company

  Director Segmentation Analytics & Data Design

  Mar 2013 - Jul 2015

  • Leads CCR’s data strategies to develop cutting edge Segmentation analytics, methodologies, and tools across US channels and customers to drive profitable growth
  • Leads business and technical teams through data strategy, design and implementation to ensure connection from HQ planning to differentiated in-outlet execution
  • Drives continuous improvement of Segmentation analytics, methodologies and tools to better target customers and shoppers - driving competitive advantage
• 

  Daugherty Business Solutions

  Senior, Consultant

  Apr 2012 - Mar 2013

  CGI is a global IT and business consulting service provider.

• 

  American Cancer Society

  Senior Director, Strategic Analysis

  Aug 2011 - Mar 2012

  The American Cancer Society fights cancer through research, advocacy, and patient support.

• 

  American Cancer Society

  Director, Customer Analytics

  Oct 2009 - Mar 2012
• 

  American Cancer Society

  Director, CRM Analytics

  Jan 2008 - Sep 2009

  • Managed data and analysis to ensure effective CRM strategies and testing plans.
  • Designed testing strategies for CRM initiatives focusing on communication plans and program effectiveness.
  • Collaborated with external marketing agencies to maintain high analytic quality and timely deliverables.
• 

  American Cancer Society

  Data Architect & Analysis Manager/ Strategic Planning Manager

  Jan 2004 - Dec 2007

  • Co-wrote the framework methodology for data warehousing at the American Cancer Society.
  • Designed and implemented data marts supporting scorecards for strategic goals.

• Mirant

  Senior Administrator/Developer

  Jan 2001 - Dec 2004

  Mirant is a U.S. energy company focusing on electricity generation and sales.

  • Oversaw design and implementation of system architecture for Business Objects and Crystal Enterprise.
  • Authored business intelligence policies for development, security, change control, and system administration.