Sean M.

GTM Lab is a hands-on Go‑to‑Market agency for seed‑to‑Series B B2B SaaS founders (companies < $20M ARR). It delivers operator‑grade GTM execution — strategy sprints, outbound infrastructure, AI/agentic workflows, and fractional GTM leadership — built to prove and scale a commercial motion without heavy consulting overhead or premature executive hires.

• Designed GTM Strategy Sprints: ICP segmentation, vertical wedge selection, competitive positioning, buyer ROI models, and executable outbound playbooks.
• Built outbound infrastructure (prospect lists, multi‑channel sequences, first‑meeting motion) ready to hand off to founders’ teams.
• Engineered AI‑augmented prospecting and autonomous outbound agents that increase rep productivity and compound outbound velocity.
• Embedded as fractional GTM leadership for founders proving enterprise motions and making first commercial hires.
• Delivered a full commercial advertising function for a legal media platform (1.9M users / 30M+ pageviews): defined 6 vertical ICPs, 40+ ad SKUs, pricing architecture, and an outbound engine yielding ~75% open rates; closed first multi‑vertical deals in 10 weeks.
• Built GTM for an early agentic AI startup: ICP refinement, vertical wedge, competitive positioning vs. larger players, and outbound motion architecture for founders’ initial commercial hires.

Wayground (formerly Quizizz) delivers generative and agentic AI learning and simulation platforms for enterprise life sciences teams to accelerate launch readiness, compliance, and field performance via adaptive, measurable workforce simulations.

• Design and deploy AI‑driven coaching agents that simulate HCP interactions and evaluate message accuracy, objection handling, and conversational tone.
• Develop machine learning models to identify performance gaps and predict field readiness outcomes ahead of launches.
• Deliver agentic AI simulations that personalize feedback and accelerate commercial and technical readiness for field teams.
• Provide real‑time behavioral and performance insights to Commercial Excellence, L&D and Field Enablement leaders to close the gap between training and market execution.
• Blend AI, behavioral analytics and commercial data to operationalize launch readiness, compliance, and measurable business outcomes.

• Served as commercial owner and executive quarterback for a $15M portfolio of 25 Fortune 500 strategic accounts, managing multi-year platform agreements and orchestrating daily cross-functional teams, Customer Success, Solutions Consulting, Strategy Leadership, Support, and on-demand Product and Marketing resources, to protect and expand revenue across complex, multi-stakeholder environments.
• Owned and expanded strategic relationships at Adobe, Boston Consulting Group, Blue Cross, Cincinnati Children's Hospital, New Balance, and Trane Technologies, managing 10+ executive and operational stakeholders per account across CHRO, CIO, CFO, and TA leadership functions.
• Drove expansion opportunities across 85% of managed accounts within first 120 days, generating $3M+ net new ACV pipeline in first 90 days and achieving Top 5 ACV Growth ranking in 1H 2025.
• Positioned and sold agentic AI solutions, autonomous workflow agents, AI-driven sourcing, fraud detection AI, and conversational virtual assistants, aligning platform capabilities to measurable ROI for CHRO and CIO buyers managing enterprise digital transformation mandates.
• Orchestrated 5-6 internal functions per account on a daily basis (Customer Success, Solutions Consulting, Strategy, Technical Support, Product, and Marketing), serving as the single commercial accountable owner across all account touchpoints and executive escalations.

• Sold and implemented Phenom TXM solutions across enterprise accounts, aligning Career Site, Chatbot, CRM and Campaigns to hiring and retention goals.
• Advised HR and TA leaders on leveraging AI Discovery, personalization and automation to improve recruiter productivity and candidate conversion.
• Drove deployments that integrated Phenom features (video assessments, AI scheduling, talent marketplace, career pathing) into client talent workflows.
• Enabled clients to realize Phenom‑reported outcomes (e.g., faster time‑to‑hire, higher application volume, improved conversion) through tailored rollout and change management plans.

CareerBuilder is a global human capital solutions provider and HR SaaS platform (job distribution, sourcing, CRM, ATS integrations, data & analytics) that reaches 200M+ unique visitors and supports employer talent acquisition at scale.

• Managed enterprise relationships and sold integrated talent‑acquisition solutions (job distribution, sourcing, CRM/ATS integrations, analytics) to large employers.
• Led consultative selling cycles with TA and HR leaders to map product capabilities to hiring workflows and analytics use cases.
• Built and expanded pipelines across global accounts and coordinated cross‑functional delivery (implementation, analytics, account success).
• Advised customers on leveraging AI‑powered Talent Discovery and data to improve sourcing, reduce time‑to‑hire, and optimize media spend across channels.

Symphony Talent is a recruitment‑marketing and talent‑acquisition technology firm that combines creative services, programmatic media, CRM and ATS integrations, and AI/ML to transform employer branding and candidate engagement for enterprise customers.

• Owned enterprise sales and go‑to‑market for recruitment‑marketing and TA technology offerings, aligning creative, media, and tech to client employer‑brand objectives.
• Sold integrated solutions (programmatic media, CRM, career sites, assessments) that drive candidate engagement and recruiter efficiency.
• Partnered with clients to design scalable talent programs that combine creative storytelling with data‑driven media optimization.
• Worked cross‑functionally to onboard enterprise customers and ensure technology + campaign performance met hiring and employer‑brand KPIs.

Monster is a global digital recruitment technology company offering semantic search, programmatic advertising, recruitment marketing, RPO and cloud tools to help employers reach and hire candidates at scale.

• Top performer in enterprise sales (2018 #1 BDE for New Contract Value, New Accounts, Deals Closed).
• Built a $1.2M pipeline within the first 120 days of 2018 and consistently ranked highest on a 14‑rep enterprise team.
• Closed the team’s largest deal in 2018: $300K RPO contract with a subsequent $200K upsell in 2019.
• Prospected and developed strategic relationships with major enterprise clients (GSK, Bristol‑Myers Squibb, Barclays, Deutsche Bank, NY Presbyterian, Siemens, Merck).
• Developed a multi‑channel outbound sales strategy (phone, email, social, events) that secured meetings with ~88% of target “A” accounts.

The Advertising Specialty Institute (ASI) is a leading provider in the promotional products and branded merchandise industry and operates ESP+, a digital platform for product search, client presentations and project tracking, alongside a portfolio of digital ad inventory.

• Sold national digital advertising (mobile, video, PPC, display, content sponsorships) across a 200+ slot inventory to enterprise clients.
• Achieved the largest new business sale in team history by growing a client from $0 to $56K/month in ad spend.
• Trained the sales team on search and renewal/upsell strategy, producing $60K in new business from coached reps.
• Consistently exceeded quota, averaging 10% over target while prospecting and closing multi‑channel campaigns for brands like Phillips Van Heusen, Nike, and Ghirardelli.

• Pipeline is sales talent marketplace providing a cloud based B2B sales recruiting software for companies that need to hire roles such as Account Manager, SDR, CSM, Sales Managers, VP of Sales, Sales Engineers or hire large sales teams.
• Our hiring marketplace brings together 4,000 top tech companies seeking sales talent with 82,000+ tech sales professionals in verticals such as SaaS, Digital Advertising, Software and Cloud Technology in cities such as New York, San Francisco, Atlanta, Chicago, Boston, Los Angeles and Austin.
• Sales professionals create profiles, including their career history and ideal sales job. They receive recommended sales jobs based on key sales criteria such as sales cycle, deal size, quota attainment, revenue growth and commission structure.
• Account Manager, Sales Managers and Sales Engineers can search by key hiring criteria, discover companies and compare opportunities and contact hiring managers to begin the interview process.
• Companies use our sales hiring marketplace to search a vetted pool of experienced sales candidates, who average five years experience selling technology and software solutions at companies such as Google, Oracle, Microsoft, SAP, Salesforce, Amazon, Dell, HP, NBCUniversal, AT&T and IBM.
• From candidate discovery to scheduling interviews, companies have access to powerful recruiting tools such as:
• Automated Sourcing
• Email Integration
• Dynamic Search
• Candidate Outreach
• Tracking and Analytics
• Visit www.pipelinelabs.com to stay up to date on the latest tech sales jobs, and the latest sales tactics.
• Follow us: @PipelineLab

• Managed 400+ accounts selling a suite of 200+ solutions and SaaS subscriptions; prioritized consultative discovery to map technology to business outcomes.
• Scaled a sales base from ~$400K to $3M+ in annual revenue through new business and expansion.
• Grew Search Engine Marketing sales from ~$3K/month to $250K+/month by building repeatable SEM packaging and value propositions.
• Served an international client base (US, China, UK, Thailand, Canada, Mexico, Switzerland, Italy, Israel) and delivered analytics‑driven recommendations to improve campaign ROI.