Sunaina Shrivastava, BEng., MBA, PhD

Transforming Insights into Impact: Marketing Strategist, Educator, Innovator

Sunaina Shrivastava embodies the nexus of marketing brilliance and academic rigor. As an award-winning leader, she has forged pathways in behavioral marketing and growth strategies, bridging the gap between consumer insights and scalable outcomes. Her tenure at prestigious institutions like NYU and RPI highlights her commitment to integrating practical business insights with cutting-edge behavioral science. Her work—recognized by features in global publications and awards—has propelled fintech, …
Sunaina Shrivastava, BEng., MBA, PhD

Experience

  • New York University

    New York University

    Faculty of Marketing & Consumer Behavior - Master's Program

    Aug 2024 - Present

  • YellowFryum Med

    YellowFryum Med

    Founder & Partner, YellowFryum Med

    May 2024 - Present

  • New Jersey Institute of Technology

    New Jersey Institute of Technology

    Faculty of Marketing - MBA Program

    Jan 2024 - Present

  • YellowFryum Fin - Digital Transformation & Growth Marketing for Fintechs

    Founder & CEO, YellowFryum Fin

    Aug 2021 - Present

  • Rehavior, Inc

    Rehavior, Inc

    Chief Behavioral Advisor- Behavioral Economics & Consumer Behavior

    May 2021 - Apr 2024

  • The O'Malley School of Business at Manhattan College

    The O'Malley School of Business at Manhattan College

    Assistant Professor, Management & Marketing

    Sep 2020 - Sep 2023

  • Rensselaer Polytechnic Institute - The Lally School of Management

    Rensselaer Polytechnic Institute - The Lally School of Management

    Visiting Assistant Professor of Marketing

    Jun 2019 - Jul 2020

  • Ipsos

    Ipsos

    Behavioral Scientist & Consultant, Ipsos Behavioral Science Center

    Jan 2018 - Dec 2019

  • University of Iowa - Henry B. Tippie College of Business

    University of Iowa - Henry B. Tippie College of Business

    PhD Candidate (Marketing & Consumer Behavior)

    Jan 2014 - Dec 2019

  • The Ohio State University Fisher College of Business

    The Ohio State University Fisher College of Business

    Research Fellow, Management Science

    Aug 2013 - Aug 2014

  • Cummins Inc.

    Cummins Inc.

    Senior Manager, Operations & Supply Chain

    Jan 2011 - Dec 2012