- MarketingCMO
Learn what a fractional CMO does, typical cost, and when to hire one. Get matched with a vetted fractional CMO in days, not months.
Valerie B.
Madrid, Spain
Transforming Brands, Shaping Futures: From Fortune 100 to World Cup 2026
A seasoned brand builder and strategy consultant, I've carved my niche by merging my Fortune 100 experience at giants like Microsoft and P&G with a passion for sports brand development, steering projects with an eye on the 2026 World Cup. My journey is defined by global and regional transformations, driven by a relentless pursuit of excellence and innovation. With each project, I aim to not only meet but exceed expectations, leveraging my broad expertise to deliver impactful results. My accolades come not just from success but from the transformative experiences I craft, making every brand story not just heard, but felt.
Experience
Batrice Sports Group
Founder & President
Mar 2025 - Present
Batrice Sports Group specializes in building and crafting brand legacies, focusing on strategy and authenticity to redefine the game in sports, athlete branding, and partnerships.
Batrice Consulting LLC
Principal Consultant
Feb 2013 - Present
Batrice Consulting LLC is a business consulting firm.
Chief
Founding Member - Miami
Dec 2021 - Dec 2023
Chief is a network focused on propelling women into executive positions of power, providing leadership insights, and fostering industry cross-pollination.
Travelpro Products, Inc.
VP Consumer Marketing
Jan 2021 - Apr 2025
Travelpro Products, Inc. is known for creating the original Rollaboard® luggage, transforming the travel industry with innovative, durable travel products designed to enhance the travel experience.
Travelpro Products, Inc.
Sr Director, Consumer Marketing
Mar 2017 - Jan 2021
Newell Brands
Global Senior Consumer Marketing Manager (Acting Marketing Director)
Nov 2014 - Mar 2017
Newell Brands is a global consumer goods company with a variety of well-known brands across numerous product categories, offering innovative solutions and products worldwide.
GLAAD
Co-Chair Miami Leadership Council
Jan 2013 - Jan 2015
GLAAD advocates for LGBTQ equality, using media as a tool to shape narratives and provoke cultural change, striving to create a world where everyone can live authentically.
Procter & Gamble
Global Marketing Manager Gillette Male Premium Systems
Feb 2011 - Jan 2013
Procter & Gamble
GABLE - Co-Chair Boston Chapter
Jan 2011 - Jan 2013
Procter & Gamble is a global consumer goods company with a broad portfolio of trusted brands, renowned for its innovative product solutions in the consumer sector.
Procter & Gamble
Assistant Brand Manager Herbal Essences/Beauty & Scale (Pantene/CoverGirl/Venus/Olay)
Jan 2007 - Jan 2011
Procter & Gamble
Marketing Specialist – Beauty and Health (Pantene, H&S, Crest, Always, CoverGirl) US Hispanic Market
Jan 2004 - Jan 2007
Microsoft
Marketing Assistant
Apr 2003 - Apr 2004
Microsoft develops, licenses, and supports a wide range of software products and services, being a global leader in technology innovation and solutions.
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