Transforming Brands, Shaping Futures: From Fortune 100 to World Cup 2026
A seasoned brand builder and strategy consultant, I've carved my niche by merging my Fortune 100 experience at giants like Microsoft and P&G with a passion for sports brand development, steering projects with an eye on the 2026 World Cup. My journey is defined by global and regional transformations, driven by a relentless pursuit of excellence and innovation. With each project, I aim to not only meet but exceed expectations, leveraging my broad expertise to deliver impactful results. My accolades come not just from success but from the transformative experiences I craft, making every brand story not just heard, but felt.
Batrice Sports Group specializes in building and crafting brand legacies, focusing on strategy and authenticity to redefine the game in sports, athlete branding, and partnerships.
Feb 2013 — Present
BC
Batrice Consulting LLC
Principal Consultant
Batrice Consulting LLC is a business consulting firm.
Dec 2021 — Dec 2023
Chief
Founding Member - Miami
Chief is a network focused on propelling women into executive positions of power, providing leadership insights, and fostering industry cross-pollination.
Jan 2021 — Apr 2025
Travelpro Products, Inc.
VP Consumer Marketing
Travelpro Products, Inc. is known for creating the original Rollaboard® luggage, transforming the travel industry with innovative, durable travel products designed to enhance the travel experience.
Mar 2017 — Jan 2021
Travelpro Products, Inc.
Sr Director, Consumer Marketing
Nov 2014 — Mar 2017
Newell Brands
Global Senior Consumer Marketing Manager (Acting Marketing Director)
Newell Brands is a global consumer goods company with a variety of well-known brands across numerous product categories, offering innovative solutions and products worldwide.
Jan 2013 — Jan 2015
GLAAD
Co-Chair Miami Leadership Council
GLAAD advocates for LGBTQ equality, using media as a tool to shape narratives and provoke cultural change, striving to create a world where everyone can live authentically.
Feb 2011 — Jan 2013
Procter & Gamble
Global Marketing Manager Gillette Male Premium Systems
Jan 2011 — Jan 2013
Procter & Gamble
GABLE - Co-Chair Boston Chapter
Procter & Gamble is a global consumer goods company with a broad portfolio of trusted brands, renowned for its innovative product solutions in the consumer sector.
Marketing Specialist – Beauty and Health (Pantene, H&S, Crest, Always, CoverGirl) US Hispanic Market
Apr 2003 — Apr 2004
Microsoft
Marketing Assistant
Microsoft develops, licenses, and supports a wide range of software products and services, being a global leader in technology innovation and solutions.
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