Zoe O.

Experience

• Zoe Oakes Marketing

  Freelance Marketing Consultant & Copywriter

  Jan 2020 - Present

  Zoe Oakes Marketing is a company.

  • Provide marketing and copywriting services for companies of any size.
  • Worked across hair & beauty, healthcare, sport and branding sectors.
  • Help clients when their marketing isn't working or when they don't know where to start.
• 

  ABsmartly

  Head of Marketing

  Jun 2024 - Sep 2026

  ABsmartly's experimentation platform makes sophisticated experimentation simple, using Group Sequential Testing and real-time data to help teams make confident product decisions.

  • Defined and executed a growth-focused marketing strategy to compete with established market leaders.
  • Led website UX and CRO programme to optimise navigation, messaging and conversion paths.
  • Built a sustainable inbound demand engine that generated a multi-million-dollar pipeline.
  • Increased content consumption by 400% year-over-year.
  • Developed a digital strategy including founder-led social, SEO and managed PPC.
  • Established brand positioning, messaging and a unified tone of voice.
  • Built market-specific go-to-market strategies, including UK and Brazil targeting.
  • Managed event presence to generate leads and strengthen customer relationships.
  • Hired and led a mixed team of full-time staff and contractors.
  • Implemented Google Analytics, HubSpot and Tableau dashboards to track CAC, LTV and pipeline metrics.
  • Directed wireframing and page layouts to translate UX strategy into conversion-focused pages.
• 

  Veeva Systems

  Senior Marketing Manager, Field Marketing

  Nov 2021 - Jun 2024

  Veeva provides cloud-based software and services tailored to the life sciences industry.

  • Marketed Quality applications to pharmaceutical, life-sciences and manufacturing customers.
  • Created strategic marketing plans and ran integrated multi-channel campaigns.
  • Localised campaigns to grow presence in priority European regions.
  • Managed social media marketing to support regional demand generation.
• 

  IBM

  Senior Marketing Manager, Europe, IBM Watson Health

  Jan 2017 - Jan 2020

  IBM is a leading provider of global hybrid cloud and AI, and consulting expertise across industries worldwide.

  • Led the marketing function in Europe across healthcare and commercial sectors.
  • Focused on sector coverage including manufacturing, aerospace & defense, and construction.
• 

  Prophet

  European Marketing Manager

  Apr 2014 - Dec 2016

  We develop digital marketing and sales strategies that win in the modern landscape.

  • Created and executed the European marketing strategy with a focus on UK and DACH.
  • Generated high-value inbound RFPs through targeted content programmes.
  • Increased brand visibility via national and trade PR coverage.
  • Delivered C-suite events and executive thought-leadership initiatives.
• 

  Ad Hoc Property Management

  Marketing Manager

  Sep 2011 - Jan 2014

  Ad Hoc is the UK's premier Property Guardian Provider, protecting vacant properties with live-in guardianship and security solutions.

  • Set up the marketing department, processes and procedures to meet strategic objectives.
  • Wrote and implemented marketing plans that increased website visits by 200% YoY.
  • Turned social media into reliable revenue streams.
  • Significantly improved press exposure and won major new clients via trade shows.
• 

  The Building Centre

  Marketing & PR Executive

  Jun 2008 - Sep 2011

  Established in 1931, the Building Centre provides a platform for exchange and development of knowledge for the built environment, hosting exhibitions, events and product galleries.

  • Supported marketing and PR activity to promote exhibitions and events.
  • Coordinated communications to increase venue hire and public attendance.
  • Managed media and stakeholder engagement for talks and CPDs.
• 

  Sally Beauty Company

  Marketing Executive

  Nov 2003 - Jun 2008

  Sally Beauty Holdings is the world’s largest distributor of professional beauty supplies, serving both retail customers and professionals.

  • Supported integrated marketing campaigns across retail and professional channels.
  • Assisted in promotional activity to drive store and online traffic.
  • Coordinated cross-channel brand communications and in-store marketing support.