Zoe O.

• Provide marketing and copywriting services for companies of any size.
• Worked across hair & beauty, healthcare, sport and branding sectors.
• Help clients when their marketing isn't working or when they don't know where to start.

ABsmartly's experimentation platform makes sophisticated experimentation simple, using Group Sequential Testing and real-time data to help teams make confident product decisions.

• Defined and executed a growth-focused marketing strategy to compete with established market leaders.
• Led website UX and CRO programme to optimise navigation, messaging and conversion paths.
• Built a sustainable inbound demand engine that generated a multi-million-dollar pipeline.
• Increased content consumption by 400% year-over-year.
• Developed a digital strategy including founder-led social, SEO and managed PPC.
• Established brand positioning, messaging and a unified tone of voice.
• Built market-specific go-to-market strategies, including UK and Brazil targeting.
• Managed event presence to generate leads and strengthen customer relationships.
• Hired and led a mixed team of full-time staff and contractors.
• Implemented Google Analytics, HubSpot and Tableau dashboards to track CAC, LTV and pipeline metrics.
• Directed wireframing and page layouts to translate UX strategy into conversion-focused pages.

Veeva provides cloud-based software and services tailored to the life sciences industry.

• Marketed Quality applications to pharmaceutical, life-sciences and manufacturing customers.
• Created strategic marketing plans and ran integrated multi-channel campaigns.
• Localised campaigns to grow presence in priority European regions.
• Managed social media marketing to support regional demand generation.

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise across industries worldwide.

• Led the marketing function in Europe across healthcare and commercial sectors.
• Focused on sector coverage including manufacturing, aerospace & defense, and construction.

We develop digital marketing and sales strategies that win in the modern landscape.

• Created and executed the European marketing strategy with a focus on UK and DACH.
• Generated high-value inbound RFPs through targeted content programmes.
• Increased brand visibility via national and trade PR coverage.
• Delivered C-suite events and executive thought-leadership initiatives.

Ad Hoc is the UK's premier Property Guardian Provider, protecting vacant properties with live-in guardianship and security solutions.

• Set up the marketing department, processes and procedures to meet strategic objectives.
• Wrote and implemented marketing plans that increased website visits by 200% YoY.
• Turned social media into reliable revenue streams.
• Significantly improved press exposure and won major new clients via trade shows.

Established in 1931, the Building Centre provides a platform for exchange and development of knowledge for the built environment, hosting exhibitions, events and product galleries.

• Supported marketing and PR activity to promote exhibitions and events.
• Coordinated communications to increase venue hire and public attendance.
• Managed media and stakeholder engagement for talks and CPDs.

Sally Beauty Holdings is the world’s largest distributor of professional beauty supplies, serving both retail customers and professionals.

• Supported integrated marketing campaigns across retail and professional channels.
• Assisted in promotional activity to drive store and online traffic.
• Coordinated cross-channel brand communications and in-store marketing support.