Interim Social Media Strategist II, EMEA

Role

Who you are

• 5+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry
• Global or regional experience working across multiple countries or markets
• Knowledge of regional differences, target audiences, market sensitivities, cultural differences, and localisation
• Experience implementing successful communications campaigns with passionate audiences
• Experience growing content pipelines, both in-house and with external agencies
• Fluent written and verbal English

Desirable

• Experience in a multinational environment, particularly in the EMEA region
• Fluency in an additional EMEA-relevant language: French, German, Spanish, Turkish, Arabic, or Russian

What the job involves

• As Social Media Strategist II, EMEA, you will work on League of Legends, collaborating with the EMEA Community, Brand, Esports, Local Publishing Teams, Global Publishing, and partners to deliver impactful campaigns, content, and initiatives across all our products and social channels, including LEC
• You will drive the ongoing success and sustainable strategy for our regional and LEC social channels, working closely with partner agencies and the Regional Community Lead, EMEA, to create campaigns that resonate with players and deliver on their objectives
• You will bring social media expertise to support local publishing teams’ channel efforts, target different audiences, and contribute from a social operations perspective
• Partner with EMEA Publishing teams to provide social media expertise, share best practices, and inform social-first approaches across the broader League of Legends product portfolio
• Contribute a social media perspective to the strategy, content planning, and audience engagement for EMEA-wide Publishing campaigns
• Identify opportunities to connect esports initiatives with broader Publishing priorities, ensuring social strategies contribute to a cohesive experience for players and fans
• Collaborate with a partner agency to develop and refine channel strategies for LEC, aligned with Riot’s overarching goals and objectives
• Define and track key performance indicators (KPIs) for social media performance, delivering regular reports and actionable insights to internal stakeholders
• Support social media strategy and coverage on-site at LEC events and road trips
• Partner with the EMEA Comms and Esports Team to ideate and produce innovative content that resonates with esports fans
• Partner with community teams to amplify player and fan stories, foster deeper connections within the LEC ecosystem, and identify ways to reach different target audiences
• Serve as the primary point of contact for social leads from the LEC teams, collaborating to build campaigns that support key esports milestones
• Monitor social trends, audience sentiment, and competitive benchmarks to identify opportunities for growth and optimisation
• Collaborate with global Riot teams to align EMEA social initiatives with global esports campaigns