Bruno B.

91Life revolutionizes patient care and clinical outcomes through innovative analysis and research.

• Built and scaled the end-to-end commercial function, including go-to-market strategy, sales process design, and recruiting/enabling high-performing SDR’s, AEs, and AMs – on track to triple revenues in the next 12 months.
• Unified sales, marketing, and customer success to deliver a seamless customer journey, optimize revenue operations, and accelerate expansion into new market segments, driving sustainable, repeatable growth.

Freelance consulting services offer expertise across strategy, business development, and leadership, driving tangible business outcomes for diverse clients.

• Partner with high-growth technology companies ($10-100M revenue) across health-tech and fintech to architect scalable go-to-market strategies, optimize revenue operations, and accelerate growth through strategic partnerships and executive sales leadership

FIS is a global leader in financial services technology, offering solutions to advance the way the world pays, banks, and invests.

• Built and led a high-performing value selling team within the Banking business unit, directly contributing to $80+ million in sales across next-generation core banking, digital platforms, and payment solutions.
• Partnered closely with sales leadership on strategic engagements and engaged directly with C-level executives at client organizations to shape and execute large-scale pre-sales engagements, ensuring strategic alignment and successful project execution.

FIS is a global leader in financial services technology, offering solutions to advance the way the world pays, banks, and invests.

• Led an enterprise-wide cross-sell program across Banking, Capital Markets, and Merchant Solutions, enabling 800 sellers to generate $700M in new revenue from existing accounts.
• Identified and prioritized growth opportunities through tiered segmentation and account-by-product whitespace analysis; aligned cross-functional teams on targets, solutions, and coverage models with clear ownership to drive consistent execution.
• Developed account-based marketing and field plays across treasury, bank payments, cards/ATM, risk; standardized qualification/exit criteria, optimized territories and overlays, introduced incentive-based compensation to increase seller engagement, and ins
• Designed and deployed a real-time sales performance dashboard providing leadership with visibility into pipeline health/bottlenecks and seller productivity; leveraged win/loss insights to refine coverage, develop new product bundles, and optimize pricing

Dun & Bradstreet offers sophisticated business analytics and data processing to improve operational efficiency for its clients.

• Developed and led value realization program, shifting to outcome-driven engagements with KPI/ROI tracking and post-sales monitoring - boosting renewal rates by 11% through data-driven strategies, enhanced client relationships, and measurable revenue and r
• Implemented a new value-based pricing strategy by segmenting customers, quantifying value with conjoint / willingness-to-pay analyses and creating tiered packages. The model was validated through cross-functional alignment and pilot programs to align pric
• Drove the successful rollout of the new pricing with targeted communication, transition plans, deal desk support and value guarantees to ensure broad acceptance. This initiative optimized revenue by 10-12% in key segments.

Medidata revolutionizes clinical research through its advanced cloud-based solutions, enhancing the pharmaceutical and life science sectors.

• Designed and led a pre-sales value consulting program specifically targeting high-value mega deals ($100+ million).
• Directed pre-sales efforts for two critical strategic accounts, collaborating closely with customer CxOs. Employed a consultative sales approach and coached internal teams and Medidata executives, resulting in two contract wins totaling $185 million over
• Launched a post-sales value realization program to measure realized outcomes, align with client success goals, and clearly demonstrate ROI, which significantly boosted renewal rates and strengthened customer retention.
• Developed new packaging and pricing strategy for new products, resulting in the successful launch of the Risk- Based Monitoring and Mobile Health products, with sales exceeding initial targets by 130% in the first year.

Oracle is a multinational computer technology corporation specializing in developing and marketing database software and technology, cloud engineered systems, and enterprise software products.

• Developed a consultative and value-driven selling practice in the Telecom & Media business unit, significantly enhancing license sales and deal sizes. This strategy generated an additional $110 million in license sales.
• Led over 100 pre-sales initiatives, partnering directly with customer CxOs to help them understand the value of transforming their organizations using Oracle solutions (including CRM, CX, Supply Chain, BI, Finance, ERP, HCM, MDM, and specific telco soluti

Verisign ensures the security, stability, and resiliency of key internet infrastructure and services, including the .com and .net domains.

• Advised senior executives to streamline the company’s product portfolio and reorganize the sales force to focus on key strategic opportunities to reduce costs and improve margins.
• Performed in-depth market, technology, and financial analysis to identify products to retain, incubate, and divest, resulting in $1.1 billion in non-core divestitures and margin improvements.
• Provided strategic recommendations to exit affiliate distribution channels in 30 countries. Generated over $25 million of incremental margin in the first year.

inCode, a division of Ericsson, provides premier business strategy and telecom technology consulting services.

• Recommended innovative growth strategies and developed disruptive business models for wireless carriers (Sprint, AT&T), cable providers (Comcast, Cox), private equity firms (Sequoia Capital), and telecom equipment providers.
• Advocated for a wireless market entry strategy for a joint venture (Comcast, Cox, Charter Communications) resulting in a $2.3 billion investment to acquire spectrum licenses (2007 FCC auction).

Columbia Business School trains leaders to create business and societal impact through research, innovation, and real-world practice.

• Master of Business Administration (MBA), Finance and Strategy, Columbia Business School, New York, NY. Employer-sponsored. Graduated in class top 10%. Member of Beta Gamma Sigma Honor Society, Dean’s List.