Dana Hetté

Experience

• Pvragon

  Fractional Chief of Staff

  Mar 2026 - Present

  • Took over program ownership of a ground-up multi-tenant replatform (HIPAA-regulated Medicaid NEMT logistics) within 11 days of kickoff.
  • Designed and built a full agentic PM system — skills, scheduled tasks, verification passes — automating tactical program management.
  • Ran a Delivery Manager hiring search end-to-end and executed a deliberate succession plan as the CEO pulled the engagement into strategic/revenue work.
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  Carrier Global

  Senior Delivery Lead

  Mar 2026 - Present

  Fractional program/portfolio lead for a $200M enterprise data/AI value commitment (~$120–140M owned by this org). Sustained and expanded engagement over 4+ months; role is currently ops-heavy and expected to move more strategic over time.

  • Own the Asana portfolio end to end — normalization, consolidation, and health monitoring across 5+ business units and onshore/offshore (US/India) delivery teams
  • Own portfolio-wide reporting, including the org's first financial forecast-vs-actuals source of truth and the KPI methodology feeding CDO-level reporting
  • Own own untangling and cleaning up the org-wide project intake pipeline that feeds the portfolio, taken on as an earned-trust scope expansion
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  BiVACOR

  AI Business Process Analyst

  Feb 2026 - Apr 2026

  FDA-regulated medical device company

  • Applied AI-driven business process analysis and automation to a fast-growing team
  • shipped a live automation (meeting transcript → action-item extraction → Slack approval → Asana task) that closed a real say-do gap.
  • 26 workflows mapped, 100+ operational items cataloged, 18 transformation areas identified
  • Built a reporting dashboard pulling from both Asana and the team's EDC (clinical data capture) system into a single operational view.
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  Revy Autos

  Chief Product Officer

  Feb 2024 - Nov 2025

  Revy Autos is a tech startup focused on revolutionizing the car selling process through AI, offering a smarter and stress-free platform for private car sales. Joined as essentially the second hire after the founding CEO, functioning as CPO and tactical head of product delivery

  • Championed the inception, strategic development, and operational execution of Revy Autos, steering the company from ground zero to a pivotal player in the auto-selling industry.
  • Spearheaded the technological and product roadmap, resulting in the creation and launch of an innovative AI-powered platform that enhanced user experience and transaction efficiency for car sellers.
  • Directed cross-functional teams, ensuring seamless collaboration between marketing, engineering, and design teams, to deliver a user-centric product.
  • KRs: 4x increase in listing engagement through VDP UX overhaul 6x paid conversion uplift through focused onboarding experiments 15% increase in seller registration (with no negative impact on overall funnel performance)
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  Maisonette

  Product Management Consultant

  Sep 2020 - Jun 2021

  Maisonette is disrupting the retail sector by offering a curated online marketplace for unique children's fashion and home decor, bridging the gap between luxury and everyday families.

  • Optimized the holiday campaign through rigorous data analysis, user testing, and market research, elevating site engagement and conversion rates.
  • Strategically grew the product team, mentoring junior managers and refining CMS workflows to enhance operational efficiency.
  • Launched a comprehensive site experimentation program, leading to a 16% increase in engagement with site filters and a 10% overall improvement in conversion rates.
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  AZRIELI.COM

  Product Delivery Lead

  Jun 2020 - Jan 2024

  AZRIELI.COM aimed to dominate the online retail landscape in Israel, providing a vast range of products across multiple categories, striving to offer a convenient shopping experience.

  • Led a transformative e-commerce platform project, moving AZRIELI.COM towards a composable commerce architecture for scalable growth.
  • Orchestrated the integration of various e-commerce components, enhancing the platform's functionality and user engagement.
  • Expanded the cross-functional team to 25 members, fostering a dynamic project environment aimed at agile and efficient execution.
  • Successfully managed the product roadmap, backlog, and sprint planning, achieving 93% of feature releases on time and reducing post-release critical bugs to an average of 0.6.
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  Expedia

  Senior Product Manager, Flights

  Nov 2011 - Apr 2016

  Expedia Group powers global travel through an expansive portfolio of travel brands, offering an array of online travel services and products to meet the needs of every traveler.

  • Revolutionized flight booking experience by addressing customer concerns and regulatory requirements, resulting in significant NPS and CVR improvements.
  • Led cross-functional initiatives to establish new industry standards for transparency in flight offerings, enhancing customer trust.
  • Cultivated partnerships with leading industry entities to streamline the integration of branded fares and ancillary products, fostering an ecosystem of collaboration.
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  Expedia

  Sr. Technical Product Manager, Flights

  Jun 2011 - Nov 2011

  • Oversaw the strategic migration of Expedia's flights path to a new platform, enhancing the system's efficiency and user experience.
  • Played a pivotal role in modernizing the flight booking process, contributing to Expedia's sustained leadership in the online travel agency space.
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  Expedia

  Senior Program Manager, Global Search Marketing Platform

  Feb 2008 - Jun 2011
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  Redfin

  Product Manager

  Sep 2006 - Jan 2008