Dana H.

• Took over program ownership of a ground-up multi-tenant replatform (HIPAA-regulated Medicaid NEMT logistics) within 11 days of kickoff.
• Designed and built a full agentic PM system — skills, scheduled tasks, verification passes — automating tactical program management.
• Ran a Delivery Manager hiring search end-to-end and executed a deliberate succession plan as the CEO pulled the engagement into strategic/revenue work.

Fractional program/portfolio lead for a $200M enterprise data/AI value commitment (~$120–140M owned by this org). Sustained and expanded engagement over 4+ months; role is currently ops-heavy and expected to move more strategic over time.

• Own the Asana portfolio end to end — normalization, consolidation, and health monitoring across 5+ business units and onshore/offshore (US/India) delivery teams
• Own portfolio-wide reporting, including the org's first financial forecast-vs-actuals source of truth and the KPI methodology feeding CDO-level reporting
• Own own untangling and cleaning up the org-wide project intake pipeline that feeds the portfolio, taken on as an earned-trust scope expansion

FDA-regulated medical device company

• Applied AI-driven business process analysis and automation to a fast-growing team
• shipped a live automation (meeting transcript → action-item extraction → Slack approval → Asana task) that closed a real say-do gap.
• 26 workflows mapped, 100+ operational items cataloged, 18 transformation areas identified
• Built a reporting dashboard pulling from both Asana and the team's EDC (clinical data capture) system into a single operational view.

Revy Autos is a tech startup focused on revolutionizing the car selling process through AI, offering a smarter and stress-free platform for private car sales. Joined as essentially the second hire after the founding CEO, functioning as CPO and tactical head of product delivery

• Championed the inception, strategic development, and operational execution of Revy Autos, steering the company from ground zero to a pivotal player in the auto-selling industry.
• Spearheaded the technological and product roadmap, resulting in the creation and launch of an innovative AI-powered platform that enhanced user experience and transaction efficiency for car sellers.
• Directed cross-functional teams, ensuring seamless collaboration between marketing, engineering, and design teams, to deliver a user-centric product.
• KRs: 4x increase in listing engagement through VDP UX overhaul 6x paid conversion uplift through focused onboarding experiments 15% increase in seller registration (with no negative impact on overall funnel performance)

Maisonette is disrupting the retail sector by offering a curated online marketplace for unique children's fashion and home decor, bridging the gap between luxury and everyday families.

• Optimized the holiday campaign through rigorous data analysis, user testing, and market research, elevating site engagement and conversion rates.
• Strategically grew the product team, mentoring junior managers and refining CMS workflows to enhance operational efficiency.
• Launched a comprehensive site experimentation program, leading to a 16% increase in engagement with site filters and a 10% overall improvement in conversion rates.

AZRIELI.COM aimed to dominate the online retail landscape in Israel, providing a vast range of products across multiple categories, striving to offer a convenient shopping experience.

• Led a transformative e-commerce platform project, moving AZRIELI.COM towards a composable commerce architecture for scalable growth.
• Orchestrated the integration of various e-commerce components, enhancing the platform's functionality and user engagement.
• Expanded the cross-functional team to 25 members, fostering a dynamic project environment aimed at agile and efficient execution.
• Successfully managed the product roadmap, backlog, and sprint planning, achieving 93% of feature releases on time and reducing post-release critical bugs to an average of 0.6.

Expedia Group powers global travel through an expansive portfolio of travel brands, offering an array of online travel services and products to meet the needs of every traveler.

• Revolutionized flight booking experience by addressing customer concerns and regulatory requirements, resulting in significant NPS and CVR improvements.
• Led cross-functional initiatives to establish new industry standards for transparency in flight offerings, enhancing customer trust.
• Cultivated partnerships with leading industry entities to streamline the integration of branded fares and ancillary products, fostering an ecosystem of collaboration.

• Oversaw the strategic migration of Expedia's flights path to a new platform, enhancing the system's efficiency and user experience.
• Played a pivotal role in modernizing the flight booking process, contributing to Expedia's sustained leadership in the online travel agency space.