- ProductCPO
Discover what a Head of Product does, how much they earn, and what skills they need for success. Learn how to hire a flexible, fractional product leader.
London, UK
David Viney embodies the essence of digital transformation with a distinct track record in propelling revenue and margin growth through AI-driven products and e-commerce platforms. His aptitude in achieving cost efficiency via global ERP consolidation, adopting common platforms, and steering cloud migrations underpins his reputation.
David's arsenal includes extensive playbooks for platform value analysis, strategic planning, architecture, and the sculpting of targeting operating models and organizational designs. His prowess in navigating the complexities of digital landscapes to unlock tangible business value makes him an unparalleled force in the digital transformation arena.
Partnering with Deltek & Workday, I delivered the strategy, case & roadmap for a transformation of strategic ERP coverage at WPP:
🍰 Developed tiered ERP Strategy, Architecture & Roadmap
🎯 Defined 3 Year Key Outcomes (% Revenue & FTE Coverage)
🏛 Built Governance & worked Business Case (to approval)
🥇 Led rollouts to 25,000 users in 23 countries on all five continents
💰 $20m+ annual benefits & strategic platform coverage of 25%
Benefits included SSC savings, improved timesheet compliance (99% v 78%), increased billability (86.3% v 82%), and less Freelancer spend.
Partnering with Star, I delivered an end-to-end, client-facing Marketing Platform, powered by AI brains for Creative, Media & Performance:
🎨 Integrated Design System (Figma) & API Gateway (Apigee)
🤖 AI tools from IBM Watson, Google Gemini, Anthropic Claude & more
📀 Custom-built 'Precious' Data Framework and Data Mart
🛎 AI-driven Intercom CX; delivering 92% CSAT and 52% Self-Service
💰 $40m Margin uplift in Year one (whilst still building platform!)
Following significant pitch wins (incuding Nestle), WPP Open is now at the very heart of WPP's entire business strategy.
Partnering with Theorem, I delivered a unified e-commerce, subscription and content platform to support a royal charter:
🧘 Human-centred design, backed by extensive market research
⚙️ Modern and fully containerised SaaS Architecture
🛍 Shopify, Contentful, OneSource & Stripe integrated to SAP ECC6
💥 Decommissioned our old & unstable legacy tech stack
💰 £12m+pa revenue enhancing for an overwhelming ROI
A key part of the vision was to "widen the window" of when our customers engage; helping us better bundle products, and cross-sell services.
Partnering with Fujitsu, I delivered a new VCF for NATS; on-time, on-budget just 2 years after the original investment sign-off:
📺 A digital-screened (windowless) recreation of main control tower
➰ 2,000km of fibre cores; the distance from London to Rome
☎️ 100km of copper cables; supporting legacy infrastructure
⏱️ High speed (Cat6A / 10Gigabit) ethernet #fitforthefuture
🚀 A world-leading digital facility for a world-leading airport
I always wanted to build the bridge of the Starship Enterprise, so I can now officially die happy. Thank you Heathrow and 🎄Happy Holidays🎄
Interim Digital / IT Director
Jul 2024 - Present
Helping organisations transform their digital business and technology capability.
Programme Director (Interim)
Mar 2025 - Sep 2025
The Aga Khan Development Network is a $6bn turnover for-profit business, a $1bn international development NGO, and a sovereign religious order all rolled into one. 96,000 employees work to improve the quality of life for people in 30+ countries, primarily in Asia & Africa.
IT Director, Platforms (Interim)
Aug 2024 - Mar 2025
Heathrow is the largest airport in Europe, and the most connected megahub in the world. The airport serves over 230 destinations in nearly 90 countries; welcoming over 80 million passengers a year and serving as Britain’s fulcrum for tourism, investment and trade. 1.4 million tonnes of cargo (including 26% of UK exports, by value) go through Heathrow. And 90,000 people working at the airport; the country's largest single-site employer.
Platform Services Director
Mar 2021 - Jun 2024
I led Platforms at the world’s leading marketing business ($18.5B revenue, 100,000+ employees, 110 countries); spearheading a digital transformation of WPP into an integrated, tech-driven organization powered by global ERP, CRM, Digital & AI platforms. Key Achievements:
Director, Global Enterprise Platforms
Dec 2018 - Mar 2021
The British Standards Institute (BSI) is both the UK national standards body and a fast-growing testing, inspection & certification business; operating in 193 countries. I led projects, development & support across (client-facing) Digital Platforms and (internal) CRM, ERP (SAP / Workday), Digital Workplace, Data and Operational Scheduling systems.
Head of Systems & Data Delivery (Interim)
Jun 2018 - Nov 2018
Macmillan is the fastest growing charity in the UK. Their 2,000 staff, 4,000 nurses & 20,000 volunteers serve 1.5 million people in the UK living with cancer.
Global Head of Enterprise Systems
Sep 2014 - Apr 2018
Arup is a UK-based multinational firm providing engineering consulting across 92 offices in 42 countries. I led the Enterprise Systems Team, managing Financial applications, HR systems, CRM, Intranet, Helpdesk, SaaS, and Web Apps.
Head of Corporate Systems
Dec 2011 - Aug 2014
The BBC is the UK's public service broadcaster. Together with a World Service (broadcasting overseas) and a commercial arm - BBC Worldwide – the BBC then employed 23,000 staff (making it the largest broadcaster in the world).
Chief Executive Officer
Mar 2006 - Dec 2011
Built own company from nothing to a (5 year) turnover in excess of £1m and personally led all bids and project delivery. We employed up to five people at our peak and delivered numerous projects at a wide range of large (and typically global) organisations:
Director, Business Partnering STI
Jun 2005 - Mar 2006
Led the provision of IT change and business-as-usual services into the Personal, Commercial and Claims businesses in RSA UK, including the award-winning MORE>THAN car, home and pet insurance business. I supervised over a third of a 100-strong retained IT function, in an otherwise substantially outsourced model (Accenture, IBM, BT and Energis).
Manager, IS Transformation Programme
Dec 2000 - Jun 2005
Promoted through three roles at Centrica; then the FTSE100 leading provider of energy & other essential home & road services; through British Gas, the Autombolie Association (AA), OneTel, and Goldfish.
Programme Development Manager, eWorking
Jun 1996 - Dec 2000
Promoted through three roles, from internal audit, to IT Project Management in (first) Year 2000, then eBusiness delivery. British Airways was - at the time - a FTSE100 business and the world's #1 best loved airline.
Assistant Manager
Jan 1992 - May 1996
Trained as a Chartered Accountant, with one of the ‘big four’ and worked on a 50:50 mix of audit & consulting assignments. First time passes in all professional examinations, including several strong passes.