Heather H.

Experience

• 

  Centric Squared

  Managing Editor

  Aug 2025 - Present
• 

  Zander Labs

  Head of Marketing

  Mar 2025 - Present

• Dusk Marketing

  CMO, Brand & Content Marketing Consultant

  Jan 2009 - Present
• 

  CMO Alliance

  Member

  Oct 2023 - Aug 2024
• 

  FIS

  Senior Director, Global Content Studio

  Apr 2022 - Aug 2024
• 

  FIS

  Editorial Director

  Mar 2020 - Mar 2022
• 

  Marketopia

  Director of Content Marketing

  Nov 2019 - Mar 2020

  • Led my team through the successful production of 200+ individual marketing deliverables monthly, driving increases in average client ROI per month.
  • Generated new content marketing and public relations planning to provide strategic, data-driven structure for internal and external marketing initiatives.
  • Introduced standards and best practices for content creation, distribution, optimization, and maintenance to save the department 10 hours monthly.
  • Improved content governance and brand consistency across agency teams, maximizing cross-team collaboration and improving work accuracy and time spent by 10%.
• 

  Marketopia

  Associate Creative Director

  Jun 2019 - Nov 2019

  • Managed a team of 15 creatives through a company rebrand, resulting in a 10x increase in ROI for our annual conference season
  • Added company public relations ownership to responsibilities while overseeing the production schedule and workload of the creative team
  • Orchestrated the development of creative storytelling across campaigns and channels, increasing incoming leads by 12% year-over-year
  • Sold creative concepts and strategies to key internal/external stakeholders, increasing the size of client contracts and improving incoming revenue
  • Generated strategic public relations plan and implemented PR outreach to maximize press coverage, including event outreach, press releases, and media contact management
• 

  Marketopia

  Content Development Manager

  Sep 2018 - Jun 2019

  • Led a team of B2B-focused marketing creatives through the creation and adoption of new brand guidelines.
  • Planned and developed site content, style, and layout alongside design and SEO specialists.
  • Managed the creation of lead-generating marketing deliverables and their distribution across digital and social media channels.
  • Developed content strategies to align with short and long-term corporate marketing targets.
  • Guided cross-team onboarding for new UI/UX website development and pitch process.
  • Added career pathing tracks for the full creative team to plot clear development tracks,
  • increase team satisfaction, and improve overall performance.
• 

  ConnectWise

  Senior Manager, Copywriting

  Apr 2018 - Sep 2018

  • Optimized the performance of a team of 15+ in-house and external content writers serving AMER, EMEA, and APAC markets.
  • Orchestrated corporate strategic messaging for internal and external audiences.
  • Served as founder and president of the CONNECTWISE Diversity Council Executive Board
  • Expanded content processes to improve collaboration and conversational intelligence within and among teams.
  • Generated new and innovative project concepts to establish the working direction for the production team.
  • Produced thought-leadership content for the executive team including social media, press
  • relations, and event presentation materials.
• 

  ConnectWise

  Manager, Copywriting

  Sep 2016 - Apr 2018

  • Mentored content team to manage and refine performance
  • Managed an annual operating budget of 100, 000
  • Researched and assigned training opportunities for team growth while maintaining responsibility for executive and strategic content creation
  • Expanded the content team from two to 15+ writers, managing their workflows, workloads, budgets, and timelines
  • Contributed to team content creation through execution of strategic, conceptual, and event-specific marketing deliverables for C-level leadership
  • Partnered with the corporate strategy team to communicate new strategic directions to local and remote corporate offices across the globe
• 

  ConnectWise

  Senior Copywriter

  Mar 2016 - Sep 2016

  • Lead concepting for new marketing campaigns
  • Lead copy for international marketing, including events and freelance writers; created and managed international copy guidelines
  • Created new website, landing page and email nurture copy that increased incoming leads by 6%
  • Wrote press releases and event copy, including event signage, print pieces; product launches; team t-shirts, internal monitor slides and other internal needs
  • Trained copy team on use of time-management tools like Trello to improve team efficiency
• 

  ConnectWise

  Marketing Copywriter

  May 2014 - Mar 2016

• KaBOOM!

  Content Coordinator

  Feb 2013 - May 2014

  • Worked with community groups and municipalities - crowdsourcing campaigns that focus on adding data on publicly accessible playgrounds, parks, fields, courts, trails, etc. to the Map of Play
  • Supported the creation of a National Play Desert Map, which will help eliminate Play Deserts through the creation and improvement of play spaces and development
  • Developed and implemented a communications strategy utilizing social media and crowdsourcing to gather, enhance and organize data
  • Worked directly with community leaders and groups on gathering local play space data; distilled and documented the best mapping practices
  • Built, nurtured, and ensured the success of an online community of users; developed and lead webinars, training events and conference presentations
  • Developed and implemented incentive programs; collaborated with philanthropy on monetizing products
  • Developed and managed a youth engagement strategy with partner groups around the country
  • Supported Playful City USA in developing campaigns that city and municipal leaders used to support data acquisition

• Associated Builders & Contractors

  Communications & Member Services Coordinator

  Jan 2012 - Jan 2013

  • Created internal and external content for all press releases, events, industry publications and meetings
  • Collaborated with events and education teams to produce a comprehensive communications strategy aligned with overarching brand goals
  • Served as point of contact for association members and prospects, media partners and local businesses
  • Oversaw fundraising efforts for major events

• Georgetown Family Medicine

  Research Assistant

  Jan 2011 - May 2011
• 

  World Wildlife Fund

  Senior Administrative Assistant

  Jan 2008 - Aug 2009
• 

  Historic Annapolis Foundation

  Executive Assistant to the President

  Apr 2007 - Jan 2008
• 

  Historic Annapolis Foundation

  Research Intern and Docent

  Sep 2006 - Apr 2007
• 

  Towson University

  Study Abroad -- Peer Advisor and Receptionist

  Jun 2006 - Jan 2007

• Structural Systems, Inc.

  Design Coordinator

  Jun 2005 - Oct 2005