Trust-Based Marketing Strategist | Word Magician | Speaker
I help B2B companies create brand and content marketing strategies that create trust and drive growth. I'm good at making complicated things simple, whether that's helping a startup figure out how to talk about what they do, getting executives on the same page about messaging, or building content systems that actually bring in customers. I don't just come up with strategy; I help you execute it.
I'm looking to partner with B2B executives, leaders, and founders who need to clarify their positioning, align marketing to business outcomes, and launch with impact. Let's connect if you need a fractional CMO who gets it, a speaker for your next event, or a strategist who can transform your marketing from noise to signal.
I've spent over 15 years leading marketing teams, and I've learned that when you focus on your people, the results follow. My teams have consistently delivered more while genuinely enjoying their work. I've also built and led global marketing teams across three continents and started our company's Diversity Council because representation matters.
I also speak at conferences about brand storytelling, marketing leadership, and content strategy. I connect what the data tells us with stories that feel human, so you can stand out instead of blending in.
Led my team through the successful production of 200+ individual marketing deliverables monthly, driving increases in average client ROI per month.
Generated new content marketing and public relations planning to provide strategic, data-driven structure for internal and external marketing initiatives.
Introduced standards and best practices for content creation, distribution, optimization, and maintenance to save the department 10 hours monthly.
Improved content governance and brand consistency across agency teams, maximizing cross-team collaboration and improving work accuracy and time spent by 10%.
Jun 2019 — Nov 2019
Marketopia
Associate Creative Director
Managed a team of 15 creatives through a company rebrand, resulting in a 10x increase in ROI for our annual conference season
Added company public relations ownership to responsibilities while overseeing the production schedule and workload of the creative team
Orchestrated the development of creative storytelling across campaigns and channels, increasing incoming leads by 12% year-over-year
Sold creative concepts and strategies to key internal/external stakeholders, increasing the size of client contracts and improving incoming revenue
Generated strategic public relations plan and implemented PR outreach to maximize press coverage, including event outreach, press releases, and media contact management
Sep 2018 — Jun 2019
Marketopia
Content Development Manager
Led a team of B2B-focused marketing creatives through the creation and adoption of new brand guidelines.
Planned and developed site content, style, and layout alongside design and SEO specialists.
Managed the creation of lead-generating marketing deliverables and their distribution across digital and social media channels.
Developed content strategies to align with short and long-term corporate marketing targets.
Guided cross-team onboarding for new UI/UX website development and pitch process.
Added career pathing tracks for the full creative team to plot clear development tracks,
increase team satisfaction, and improve overall performance.
Apr 2018 — Sep 2018
ConnectWise
Senior Manager, Copywriting
Optimized the performance of a team of 15+ in-house and external content writers serving AMER, EMEA, and APAC markets.
Orchestrated corporate strategic messaging for internal and external audiences.
Served as founder and president of the CONNECTWISE Diversity Council Executive Board
Expanded content processes to improve collaboration and conversational intelligence within and among teams.
Generated new and innovative project concepts to establish the working direction for the production team.
Produced thought-leadership content for the executive team including social media, press
relations, and event presentation materials.
Sep 2016 — Apr 2018
ConnectWise
Manager, Copywriting
Mentored content team to manage and refine performance
Managed an annual operating budget of 100, 000
Researched and assigned training opportunities for team growth while maintaining responsibility for executive and strategic content creation
Expanded the content team from two to 15+ writers, managing their workflows, workloads, budgets, and timelines
Contributed to team content creation through execution of strategic, conceptual, and event-specific marketing deliverables for C-level leadership
Partnered with the corporate strategy team to communicate new strategic directions to local and remote corporate offices across the globe
Mar 2016 — Sep 2016
ConnectWise
Senior Copywriter
Lead concepting for new marketing campaigns
Lead copy for international marketing, including events and freelance writers; created and managed international copy guidelines
Created new website, landing page and email nurture copy that increased incoming leads by 6%
Wrote press releases and event copy, including event signage, print pieces; product launches; team t-shirts, internal monitor slides and other internal needs
Trained copy team on use of time-management tools like Trello to improve team efficiency
May 2014 — Mar 2016
ConnectWise
Marketing Copywriter
Feb 2013 — May 2014
K
KaBOOM!
Content Coordinator
Worked with community groups and municipalities - crowdsourcing campaigns that focus on adding data on publicly accessible playgrounds, parks, fields, courts, trails, etc. to the Map of Play
Supported the creation of a National Play Desert Map, which will help eliminate Play Deserts through the creation and improvement of play spaces and development
Developed and implemented a communications strategy utilizing social media and crowdsourcing to gather, enhance and organize data
Worked directly with community leaders and groups on gathering local play space data; distilled and documented the best mapping practices
Built, nurtured, and ensured the success of an online community of users; developed and lead webinars, training events and conference presentations
Developed and implemented incentive programs; collaborated with philanthropy on monetizing products
Developed and managed a youth engagement strategy with partner groups around the country
Supported Playful City USA in developing campaigns that city and municipal leaders used to support data acquisition
Jan 2012 — Jan 2013
AB
Associated Builders & Contractors
Communications & Member Services Coordinator
Created internal and external content for all press releases, events, industry publications and meetings
Collaborated with events and education teams to produce a comprehensive communications strategy aligned with overarching brand goals
Served as point of contact for association members and prospects, media partners and local businesses
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