- FinanceCFO
What a virtual CFO does, what one costs, and how the role differs from a fractional CFO. Plus real rate benchmarks and how to hire in days.
Linna S.
New York, NY, USA
Transformative CFO | P&L Owner | Aligning Financial Strategy with Product and Operational Execution
With over 20 years of experience, I excel in steering financial leadership and product management across diverse sectors such as healthcare, media, and luxury goods. My journey is marked by a commitment to strategic finance, product innovation, and operational excellence. I thrive on building strong teams and driving process improvements that lead to significant revenue growth and cost savings. Passionate about collaboration, I partner with cross-functional leaders to craft strategies that propel organizational success. Reach me at linna.sica@gmail.com.
Work
Commercial Real Estate & Hospitality Advisory
I advised a privately owned commercial real estate and hospitality company on their financial systems and processes. I assessed existing workflows, reporting, and controls and partnered with company leadership (controllers, CFO, and owners) to identify gaps. I delivered recommendations grounded in finance best practices to strengthen the finance function and support the company's growth strategy.
Nonprofit Finance Transformation
Partner with the Controller and CFO of a nonprofit undergoing a scale-down of its finance operations to enhance efficiency across the function. Build managerial reporting that gives leadership real-time visibility into financial performance and the impact of cost-cutting initiatives, supporting more confident, data-driven decisions during a period of organizational change.
Experience
Thorne Advisory Services, LLC
Self-Employed
May 2026 - Present
Helping organizations strengthen their finance operations, reporting, and strategic decision-making. Partner directly with executive leadership, controllers, CFOs, and owners, to translate financial data into clearer visibility and better-informed strategy.
Chief
Chief Member
Sep 2021 - Oct 2024
Chief is a professional network specifically designed for senior women leaders, providing tools and opportunities for leadership development and cross-industry collaboration.
Optum
Vice President, Product
Mar 2020 - Feb 2026
Optum is a leading health solution and care delivery organization focused on enhancing healthcare experiences through innovative health solutions.
- Expanded revenue from $75M to manage a $700M portfolio of healthcare and behavioral health products.
- Directed product strategy and guided the product lifecycle, emphasizing roadmap development, pricing, and forecasting.
- Led a large team of over 100, integrating product, technology, and operations for optimal performance.
Optum
Vice President of Finance
Oct 2015 - Aug 2021
- Led finance operations for a $250M business unit, covering budgeting, forecasting, accounting, cash flow, and compliance.
- Partnered with executive leadership on strategic planning and M&A integration efforts.
Bloomberg
Media CFO Team Lead
Jan 2012 - Dec 2015
Bloomberg is a global leader in providing business and financial data, news, and insights.
- Managed FP&A, management reporting, and variance analysis for Bloomberg Media’s TV, digital, and print business units.
- Built scalable reporting frameworks and executive dashboards.
- Liaised between corporate finance and Bloomberg Media to ensure seamless financial planning and reporting.
Time Inc.
Senior Manager of Advertising Finance / Other Positions
Jan 2005 - Dec 2012
Time Inc. is a renowned publishing company providing influential news, magazines, and online content with a global reach.
- Supported enterprise advertising clients with pricing strategy, financial modeling, and contract structuring.
- Developed forecasting models and BI reporting tools for executive leadership.
Yurman Design Inc.
Manager of Financial Reporting
Jan 2002 - Dec 2005
Yurman Design Inc. is a company.
- Led financial planning processes across retail and wholesale, introducing new budgeting and forecasting methods.
- Collaborated extensively with department heads and IT for cohesive financial reporting and planning operations.
Arthur Andersen
Manager of Business Information Mining
Jan 2001 - Jun 2002
Arthur Andersen is a company.
- Spearheaded a team of finance professionals, overseeing client financial reporting and analysis.
- Managed $1.5M in annual revenue, leading the creation of a new project tracking database.
Arthur Andersen
Supervisory/Senior Consultant
Jan 1998 - Dec 2001
- Designed and implemented client-specific programs for analysis, benchmarking, and modeling.
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