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New York, NY, USA

Linna S.

Transformative CFO | P&L Owner | Aligning Financial Strategy with Product and Operational Execution

With over 20 years of experience, I excel in steering financial leadership and product management across diverse sectors such as healthcare, media, and luxury goods. My journey is marked by a commitment to strategic finance, product innovation, and operational excellence. I thrive on building strong teams and driving process improvements that lead to significant revenue growth and cost savings. Passionate about collaboration, I partner with cross-functional leaders to craft strategies that propel organizational success. Reach me at linna.sica@gmail.com.

Hire Linna
Linna S.
Variance AnalysisData AnalysisData AnalyticsFinance & AccountingBudgetingFinancial AnalysisHealth CarePublishing
Fractional CFO rates

Work

Commercial Real Estate & Hospitality Advisory

I advised a privately owned commercial real estate and hospitality company on their financial systems and processes. I assessed existing workflows, reporting, and controls and partnered with company leadership (controllers, CFO, and owners) to identify gaps. I delivered recommendations grounded in finance best practices to strengthen the finance function and support the company's growth strategy.

Enterprise Resource Planning (ERP)Project ManagementBusiness StrategyFinancial OperationsCollaborative Problem Solving

Nonprofit Finance Transformation

Partner with the Controller and CFO of a nonprofit undergoing a scale-down of its finance operations to enhance efficiency across the function. Build managerial reporting that gives leadership real-time visibility into financial performance and the impact of cost-cutting initiatives, supporting more confident, data-driven decisions during a period of organizational change.

Financial AnalysisFinancial ModelingProject ManagementFinanceChief Financial Officer

Experience

May 2026 — Present
Thorne Advisory Services, LLC

Thorne Advisory Services, LLC

Self-Employed

Helping organizations strengthen their finance operations, reporting, and strategic decision-making. Partner directly with executive leadership, controllers, CFOs, and owners, to translate financial data into clearer visibility and better-informed strategy.

Sep 2021 — Oct 2024
Chief

Chief

Chief Member

Chief is a professional network specifically designed for senior women leaders, providing tools and opportunities for leadership development and cross-industry collaboration.

Mar 2020 — Feb 2026
Optum

Optum

Vice President, Product

Optum is a leading health solution and care delivery organization focused on enhancing healthcare experiences through innovative health solutions.

  • Expanded revenue from $75M to manage a $700M portfolio of healthcare and behavioral health products.
  • Directed product strategy and guided the product lifecycle, emphasizing roadmap development, pricing, and forecasting.
  • Led a large team of over 100, integrating product, technology, and operations for optimal performance.
Oct 2015 — Aug 2021
Optum

Optum

Vice President of Finance

  • Led finance operations for a $250M business unit, covering budgeting, forecasting, accounting, cash flow, and compliance.
  • Partnered with executive leadership on strategic planning and M&A integration efforts.
Jan 2012 — Dec 2015
Bloomberg

Bloomberg

Media CFO Team Lead

Bloomberg is a global leader in providing business and financial data, news, and insights.

  • Managed FP&A, management reporting, and variance analysis for Bloomberg Media’s TV, digital, and print business units.
  • Built scalable reporting frameworks and executive dashboards.
  • Liaised between corporate finance and Bloomberg Media to ensure seamless financial planning and reporting.
Jan 2005 — Dec 2012
Time Inc.

Time Inc.

Senior Manager of Advertising Finance / Other Positions

Time Inc. is a renowned publishing company providing influential news, magazines, and online content with a global reach.

  • Supported enterprise advertising clients with pricing strategy, financial modeling, and contract structuring.
  • Developed forecasting models and BI reporting tools for executive leadership.
Jan 2002 — Dec 2005

Yurman Design Inc.

Manager of Financial Reporting

  • Led financial planning processes across retail and wholesale, introducing new budgeting and forecasting methods.
  • Collaborated extensively with department heads and IT for cohesive financial reporting and planning operations.
Jan 2001 — Jun 2002

Arthur Andersen

Manager of Business Information Mining

  • Spearheaded a team of finance professionals, overseeing client financial reporting and analysis.
  • Managed $1.5M in annual revenue, leading the creation of a new project tracking database.
Jan 1998 — Dec 2001

Arthur Andersen

Supervisory/Senior Consultant

  • Designed and implemented client-specific programs for analysis, benchmarking, and modeling.

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