Steve Gilbert

Experience

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  Fractional Marketing Factory

  CEO and Owner

  Jan 2025 - Present

  Fractional Marketing Factory empowers startups and growing companies with senior-level marketing expertise without the overhead of full-time executive hires. We're the first AI-enhanced fractional marketing consultancy, combining strategic CMO leadership with a global network of specialized talent across the US, Europe, and India. Our unique approach delivers Fortune 500-caliber marketing strategies at startup-friendly costs.

  • Pioneered the integration of AI-enhanced marketing strategies, positioning the company as the first known consultancy of its kind in this niche, significantly advancing our market leadership.
  • Orchestrated a global network of specialized talent, facilitating dynamic, comprehensive marketing solutions for clients in hyper-growth sectors across media, SaaS, and entertainment.
  • Spearheaded strategic marketing initiatives that accelerated sustainable business growth for our diverse clientele, leveraging our unique model to optimize performance and reduce overhead.
  • Established and nurtured key partnerships with major New York media companies and venture-backed startups, diversifying our client portfolio and reinforcing our reputation in the industry.
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  CivicPlus

  Vice President Marketing

  Oct 2023 - Oct 2024

  CivicPlus is the leading provider of integrated technology solutions and services for local governments, enhancing public sector engagement and enabling communities to work better together. With a portfolio covering website design, emergency and mass notification systems, parks and recreation management, and more, CivicPlus serves over 4,000 local governments, reaching 340 million residents.

  • Directed the comprehensive restructuring of CivicPlus’ marketing organization, aligning it with corporate objectives and positioning the brand for substantial growth in the competitive government technology market.
  • Led the rebranding of CivicPlus’ MSP/SaaS business, implementing advanced tools and data analytics to refine customer targeting and enhance brand positioning.
  • Conducted groundbreaking customer research and brand health analysis, reshaping the company’s messaging and go-to-market strategy to better meet the needs of local government clients.
  • Spurred remarkable annual growth in market share and customer engagement through the initiation of innovative marketing programs and enhancements in sales enablement strategies.
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  SHI International Corp.

  Head of Brand and Growth Marketing

  May 2022 - Oct 2023

  SHI International Corp is a global provider of technology products and services, making it easier for businesses to select, deploy, and manage complex IT solutions. Focusing on robust offerings across software, hardware, and integrated solutions, SHI supports customers' end-to-end needs from cloud to data center to workplace.

  • Built a comprehensive marketing organization from the ground up, successfully capturing market share in SMB and Commercial segments with a focus on Managed Service Providers (MSPs) and SaaS solutions.
  • Strategically rebranded the MSP/SaaS business, integrating state-of-the-art tools and data analytics to enhance alignment with customer needs and propel business growth.
  • Pioneered the first customer research and brand health analysis in a decade, redefining the company's messaging and go-to-market strategies for heightened market competitiveness.
  • Achieved a staggering 50% year-over-year business growth through the development and launch of innovative marketing initiatives, significantly enhancing sales enablement.
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  Logitech

  Executive Director of Marketing (B2B & EDU)

  Oct 2020 - Apr 2022

  Logitech is at the forefront of digital innovation, designing personal peripherals that help people enjoy a better experience with the digital world. With products sold in almost every country, Logitech is a leader in computer mice, keyboards, webcams, headset devices, video security, and smart home devices.

  • Oversaw the global marketing for Logitech's B2B and Education segments, including strategic product launches, sales campaigns, and GTM strategies, contributing to significant market share growth.
  • Managed the integration of cutting-edge marketing technologies such as Marketo, Salesforce, and HubSpot, enhancing campaign tracking, ROI analysis, and overall marketing efficiency.
  • Coordinated with regional teams to fine-tune and execute channel marketing programs, realizing a noteworthy 24% YoY revenue growth and strengthening brand visibility and product adoption.
  • Played a key role in launching several new products successfully by overseeing pricing strategies, demand planning, PR, and communications, thereby securing substantial gains in market share.
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  Lenovo

  Head of Commercial Marketing

  Jan 2014 - Sep 2020

  Lenovo is a global leader in smart devices and solutions that transform user experiences, with a commitment to innovation that drives smarter, more productive, secure, and sustainable living. From pioneering personal computers and smart devices to building augmented intelligence capabilities, Lenovo is defining the world’s computing future.

  • Directed innovative marketing strategies for Lenovo's ThinkPad and Think portfolio, managing multimillion-dollar budgets and driving a significant increase in annual revenue.
  • Successfully led the integration of a strategic $375M acquisition, contributing over $1B in incremental revenue within three years and bolstering Lenovo’s market position.
  • Developed and executed transformative brand strategies, capturing new market opportunities and reinforcing Lenovo's competitive edge in the technology sector.
  • Played a pivotal role in the conceptualization and market launch of ThinkShield cybersecurity solutions and ThinkSmart office collaboration solutions, enhancing Lenovo's product offerings and customer satisfaction.
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  Dell

  Sr. Director of Marketing

  Jun 2010 - Dec 2013

  At Dell Technologies, innovation drives human progress. From individuals to organizations of all sizes, Dell empowers countries, communities, customers, and people everywhere to use technology to realize their dreams and potential. Dell designs and develops a broad range of products and services that can advance human civilization.

  • Steered the growth of Dell's mobility and end-user computing segments, identifying and capturing emerging market opportunities which resulted in a 31% annual revenue increase.
  • Oversaw the seamless integration of a significant $375M acquisition, driving substantial incremental revenue over three years, and further solidifying Dell’s market presence.
  • Developed and implemented innovative brand strategies, enhancing Dell’s ability to capture and capitalize on new market opportunities and trends.
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  Dell Technologies

  Director of New Innovations Marketing (Public Safety, Defense, Intelligence)

  Jun 2006 - Jun 2010

  • Pioneered the launch of Dell's rugged computing solutions tailored for the public sector, successfully generating $200M in revenue within the first two years of launch.
  • Established strategic collaborations with government and defense agencies, creating specialized technological solutions that substantially expanded Dell's footprint within these critical sectors.
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  Dell Technologies

  Director of Public Sector Marketing

  Jul 2004 - Jun 2006

  • Managed marketing strategies for Dell Technologies' prominent State Government and Education segments, playing a key role in driving demand generation, enhancing brand visibility, and securing substantial market share.
  • Focused on creating and implementing targeted strategies for the State and Local Government, as well as the US Education Markets, effectively addressing unique challenges and requirements within these sectors.