Thu Do

New York, NY, USA

Transforming Startups into Market Leaders with Human-Centered Design & AI

Driven by a passion for transformative technology and design, I champion startups from their nascent stages to $10M ARR through strategic product design and AI innovation. With a hands-on approach, I offer fractional leadership, strategic advisory, and rapid AI prototyping, bolstered by experiences in edtech, health tech, and climate solutions. My work has propelled startups to market success, secured patents, and facilitated significant fundraising. As an educator and advocate for diversity, I'm committed to developing products that not only succeed in the market but also contribute positively to society.

Thu Do

Work

Experience

  • MRKD.dj

    MRKD.dj

    Fractional CPO

    Apr 2025 - Present

    MRKD.dj offers a unique platform combining social networking, remix editing, and rights management for music, enabling artists to create and share remixes while protecting their rights.

    • Led Product Design and Management, pioneering the world-first Digital Rights and Royalty Management Music Platform for blockchain and AI-enabled systems.
    • Successfully launched the platform at NYTech Week June 2025, showcasing a swift and effective product development process from concept to market launch.
    • Built the product team from scratch, exemplifying strong leadership in recruiting and guiding a high-performing team dedicated to innovation in music technology.
  • Techstars

    Techstars

    Product Design & Design Management Mentor

    Jun 2022 - Present

    Techstars, a global platform for investment and innovation, focuses on empowering startups and entrepreneurs through mentorship, funding, and access to a vast network.

    • Facilitated product audits and design evaluations, enhancing the program's effectiveness in preparing startups for market challenges.
    • Successfully recruited and mentored high-performing product teams, boosting development efficiency and market readiness.
    • Contributed to the program's mission in addressing modern labor market challenges with innovative technologies.
  • GROUP OF HUMANS®

    GROUP OF HUMANS®

    Product Design Lead

    Jan 2021 - Present

    GROUP OF HUMANS® is a creative collective of experts from diverse fields, working together to solve challenges through design, strategy, and innovation for global clients.

    • Directed a multidisciplinary team in launching a B2B2C SaaS platform, improving feature adoption and user engagement.
    • Played a pivotal role in successfully raising funds, highlighting proficiency in presenting and promoting innovative solutions to potential investors.
    • Contributed to increasing the company's client portfolio and market presence through expert guidance and strategic project implementations.
  • TAILORU Collective

    TAILORU Collective

    Product Design Lead

    Jun 2019 - Present

    A collective of researchers and designers focused on launching equity-driven tech products for startups and impact-driven companies, leveraging AI and other cutting-edge technologies.

    • Spearheaded the design and launch/relaunch of 20 startups, significantly contributing to their achievement in securing initial customers, funding, and a 10x user base growth.
    • Managed up to 5 concurrent research and design projects, showcasing exceptional project management and multitasking abilities.
    • Introduced AI-enabled digital products, demonstrating proficiency in AI applications and commitment to advancing technology for social impact.
  • DeltaGen

    DeltaGen

    Startup Product Design Advisor

    Aug 2024 - Apr 2025

    DeltaGen innovates in the B2B space by harnessing AI to accelerate human decision-making processes, particularly in the M&A realm.

    • Advised startup founders and designers on leveraging AI to refine the M&A process, enhancing decision-making efficiencies.
    • Contributed to development cycles with consistent monthly check-ins, ensuring adherence to tangible deliverables.
    • Facilitated the successful application of AI in product development, influencing the startup's strategic direction and innovation capacity.
  • Merit America

    Merit America

    Head of Experience Design

    Aug 2023 - May 2025

    Merit America provides innovative, flexible training programs designed to bridge the gap between talented, underrepresented individuals and meaningful, high-paying careers.

    • Led the Incubation practice, integrating AI technology in educational materials to streamline learning and increase retention rates.
    • Directed cross-functional teams in the successful implementation of ML and AI models, improving course completion and satisfaction.
    • Launched multiple career tracks and coaching platforms, demonstrating a significant impact on career readiness and access to new technologies.
  • Maryland Institute College of Art

    Adjunct Faculty - User Experience Product Management

    Jan 2021 - Jan 2022

    The Maryland Institute College of Art is a leader in visual arts education, nurturing creative talent and fostering innovation across disciplines.

    • Developed and delivered a comprehensive curriculum on UX Product Management, merging practical design skills with business strategy.
    • Achieved high course completion and satisfaction rates, reflecting effective teaching methods and student engagement.
  • UncommonGood

    Head of User Experience

    Oct 2020 - Jan 2023

    UncommonGood offers a robust SaaS platform designed to optimize productivity for small businesses, freelancers, and nonprofits by integrating operations, project management, and marketing tools.

    • Led a team in designing and launching a comprehensive B2B2C SaaS platform, enhancing organizational productivity and integration.
    • Achieved a successful product launch contributing to a significant increase in user acquisition and engagement.
    • Played a key role in a thriving startup environment, demonstrating the ability to adapt and innovate within the competitive SaaS market.
  • Flatiron School

    Flatiron School

    Lead Instructor - User Experience / User Interface Design (UX/UI)

    Aug 2019 - Aug 2020

    Flatiron School prepares students for careers in tech through rigorous curriculum in coding, data science, and cybersecurity, providing direct paths to high-demand jobs.

    • Mentored 50+ students with a focus on real-time project-based learning, achieving exceptional course completion rates.
    • Facilitated successful client projects, illustrating real-world application of skills learned and a high standard of instructional excellence.
  • TAILORU Technology

    TAILORU Technology

    Founder - TAILOAR Augmented Reality Patent-Granted, Computer Vision

    May 2018 - Aug 2023

    TAILORU Technology revolutionizes custom clothing industry through cutting-edge AR and computer vision solutions, making custom tailoring accessible and reducing return rates.

    • Created and patented TAILOAR, dramatically reducing return rates by 30% and boosting engagement by 25% through precise user-led measurements.
    • Successfully transitioned from ideation to market, providing a tech-forward solution for the custom-made clothing journey.
    • Made custom tailoring more accessible and efficient, showcasing the potential of AR and computer vision in revolutionizing the fashion industry.

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