Tyler L.

Experience

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  Focal Plane

  Partner

  Dec 2024 - Present

  Focal Plane positions itself as a fractional leadership firm merging product and design expertise to empower seed to Series B SaaS companies, aiming for superior product development with cost-efficient strategies.

  • Led comprehensive redesigns for early-stage startups, establishing scalable design systems to support their growth.
  • Conducted in-depth user research sessions to uncover insights, informing product strategy and market fit enhancements.
  • Developed strategic product roadmaps aligning business objectives with user needs, ensuring coherent and targeted product development.
  • Implemented streamlined design processes that notably reduced time-to-market while upholding quality standards.
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  Outcome

  Chief Design Officer

  Jun 2024 - Present

  Outcome builds the modern OKR platform, emphasizing accountability at scale to drive outcomes.

  • Spearheaded the reimagining of the OKR platform, leading from discovery through to strategic design implementation, enhancing user experience and engagement.
  • Incorporated AI and language model technologies to create an intelligent OKR assistant, enabling actionable insights and automating routine task management.
  • Developed and applied prompt engineering frameworks to deliver contextually relevant AI guidance, improving the decision-making process for users.
  • Designed and established a user-informed design system, simplifying complex goal-tracking processes and making them more intuitive and actionable.
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  Hifive

  Lead Product Designer

  Aug 2022 - Jun 2024

  At Hifive, users can access over 500 influential connectors to unlock direct introductions to their targets, transforming the way startups and professionals network across industries.

  • Designed and developed a Chrome extension that increased successful warm introductions by 42% for early users
  • Spearheaded complete company rebrand, creating a cohesive visual identity that resonated with the startup ecosystem
  • Built and maintained a comprehensive design system that accelerated development cycles and ensured consistency
  • Conducted user interviews with 50+ startup founders to identify networking pain points and validate solutions
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  Harmonic Labs

  Senior Product Designer

  Nov 2021 - Jun 2022

  Harmonic is the complete startup database, utilized by leading investors and GTM teams to discover the best startups and founders.

  • Spearheaded the branding and UX design of a networking web app in the Web3 space, fostering a collaborative environment for users.
  • Implemented structured feedback processes and guidance for junior designers, enhancing the overall team skill set and productivity.
  • Collaborated closely with engineering and product teams to ensure high-fidelity implementation of designs, significantly improving user engagement.
  • Created design guidelines and component library that streamlined development workflow and maintained brand consistency across projects.
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  Zapier

  Senior Product Designer

  Nov 2019 - Nov 2021

  Zapier empowers you to automate your work across 5,000+ apps—so you can move forward, faster.

  • Led discovery and design initiatives for Teams & Companies features, enhancing collaboration for multi-user accounts.
  • Designed and launched Zapier's 'Draft and Publishing' system, significantly improving Zap uptime and reducing user anxiety around workflow stability.
  • Spearheaded comprehensive research effort identifying core editor pain points, directly informing product roadmap priorities.
  • Created Zapier's Canvas Builder, a visual interface for building, documenting, and sharing automated workflows that increased user comprehension by 47%.
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  Indeed.com

  User Experience Designer

  Jan 2018 - Nov 2019

  Indeed.com is a global job search engine that helps millions of job seekers find employment opportunities and assists employers in finding the right candidates.

  • Created a review collection system garnering over 300,000 employee reviews, enhancing talent branding and ratings by 24%.
  • Led the design of franchise hiring solutions contributing to the acquisition of Indeed Central, ensuring brand consistency throughout the product.
  • Collaborated closely with cross-functional teams to validate new product ideas rapidly, focusing on improving the employer-candidate matching quality.
  • Conducted extensive user research, including interviews and usability tests, to inform and validate product design decisions.
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  ShipCompliant by Sovos

  UX/UI Designer

  Nov 2013 - Aug 2014

  Sovos ShipCompliant provides a full suite of web-based software tools to ensure compliance with all federal and state laws for direct and wholesale distribution of wine, beer, and spirits.

  • - Reduced user error rates and improved task completion times by simplifying complex regulatory compliance workflows for the beverage alcohol industry.
  • - Collaborated with subject matter experts to translate complex compliance requirements into intuitive user interfaces, enhancing user experience.
  • - Led the redesign of key reporting interfaces, significantly aiding alcohol producers in maintaining regulatory compliance across state lines.
  • - Contributed to the development of consistent UI patterns, improving learnability and usability across multiple product lines.