kyle B.

Experience

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  Mysa

  Director, Marketing & Revenue Operations

  Apr 2025 - Present

  • Led a team to implement environment management solutions that increased facility oversight by 25%.
  • Orchestrated the development of scalable marketing strategies to support the launch of new smart thermostat models.
  • Enhanced operational reporting systems, resulting in improved decision-making and operational transparency.
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  dominKnow

  VP, Demand Generation & Revenue Operations

  Aug 2023 - Dec 2024

  • Led demand generation initiatives for dominKnow, driving revenue growth through new and existing logo acquisition.
  • Supercharged a lean team through improved operations, AI development, and strategy implementation to deliver value to clients, resulting in increased sales and marketing effectiveness.
  • Implemented data-driven strategies to optimize lead generation and customer acquisition processes.
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  Level Access

  Marketing Director

  Mar 2021 - Aug 2023

  Level Access provides digital accessibility solutions, helping organizations become WCAG and ADA compliant.

  • Achieved 10x pipeline growth contributing to the position as the largest digital accessibility SaaS solution in the market.
  • Developed and expanded digital marketing strategies to optimize the effectiveness of paid channels.
  • Built and managed a marketing team responsible for achieving multi-million dollar revenue goals.
  • Spearheaded improvements in operations infrastructure to enhance reporting accuracy and clarity.
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  Briq

  Marketing Director

  Jan 2020 - Mar 2021

  Briq is a financial automation platform tailored for the construction industry, streamlining financial operations.

  • Launched successful marketing initiatives to boost user acquisition in emerging construction tech markets.
  • Developed brand strategies that increased engagement by 40% within the construction sector.
  • Collaborated with internal and external stakeholders to promote financial automation tools.
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  Docebo

  SEM & Lead Generation Manager

  Jan 2019 - Jan 2020

  Docebo provides a comprehensive learning management solution with tools for training and developing employees.

• Hubba

  Manager, Demand Generation

  Oct 2017 - Jan 2019

  Hubba is a network platform connecting brands with buyers to expand their business reach.

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  TouchBistro

  Demand Generation Manager

  Mar 2015 - Oct 2017

  TouchBistro provides point-of-sale software for restaurants, supporting efficient service operations.

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  TouchBistro

  Manager of Demand Generation & Marketing Operations

  Mar 2015 - Oct 2017

• Accubid Systems

  Marketing Multimedia Specialist

  Sep 2009 - Sep 2011

  • Conceptualized and executed highly engaging interactive product demonstrations, which saw +300% increase in engagement rates for those product pages.
  • Managed PPC campaigns, budget and analysis ($150k/yr)
  • Email design, creation, execution and analysis
  • Graphic design for industry publications print ads & tradeshows - winning award for most memorable ad (June 2011 – EC Magazine)
  • Video / audio editing for promotional YouTube presence
  • Consistent social media activity - Twitter 7 YouTube
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  Trimble Navigation

  Digital Marketing Specialist

  Jan 2009 - Mar 2015

  • Overall digital marketing project management and execution in an established B2B tech company. Responsibilities include:
  • Marketing automation system implementation, design & optimization (Marketo)
  • Web-CRM lead injection management (SalesForce)
  • Online campaign design, execution & analysis for upper funnel initiatives
  • Web analytics & optimization for multiple properties used for future marketing spend
  • Social media evaluation, content creation, analysis & conversion tracking
  • Graphic design for web properties, print publications and tradeshow collateral
  • Front-end web and UX design across various content management systems (Drupal, WP, Joomla)
  • Copywriting for various web properties
  • SEO evaluation & optimization strategies & Implementation
  • Uphold Brand integrity as new acquisitions are absorbed
  • Video & multimedia support for promotional and webinar videos
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  Millennium Research Group

  Web Marketing Coordinator

  May 2008 - Feb 2009

  Decision Resources Group offers healthcare research and data solutions, aiding in commercialization strategies.