kyle B.

• Led a team to implement environment management solutions that increased facility oversight by 25%.
• Orchestrated the development of scalable marketing strategies to support the launch of new smart thermostat models.
• Enhanced operational reporting systems, resulting in improved decision-making and operational transparency.

• Led demand generation initiatives for dominKnow, driving revenue growth through new and existing logo acquisition.
• Supercharged a lean team through improved operations, AI development, and strategy implementation to deliver value to clients, resulting in increased sales and marketing effectiveness.
• Implemented data-driven strategies to optimize lead generation and customer acquisition processes.

Level Access provides digital accessibility solutions, helping organizations become WCAG and ADA compliant.

• Achieved 10x pipeline growth contributing to the position as the largest digital accessibility SaaS solution in the market.
• Developed and expanded digital marketing strategies to optimize the effectiveness of paid channels.
• Built and managed a marketing team responsible for achieving multi-million dollar revenue goals.
• Spearheaded improvements in operations infrastructure to enhance reporting accuracy and clarity.

Briq is a financial automation platform tailored for the construction industry, streamlining financial operations.

• Launched successful marketing initiatives to boost user acquisition in emerging construction tech markets.
• Developed brand strategies that increased engagement by 40% within the construction sector.
• Collaborated with internal and external stakeholders to promote financial automation tools.

Docebo provides a comprehensive learning management solution with tools for training and developing employees.

Hubba is a network platform connecting brands with buyers to expand their business reach.

TouchBistro provides point-of-sale software for restaurants, supporting efficient service operations.

• Conceptualized and executed highly engaging interactive product demonstrations, which saw +300% increase in engagement rates for those product pages.
• Managed PPC campaigns, budget and analysis ($150k/yr)
• Email design, creation, execution and analysis
• Graphic design for industry publications print ads & tradeshows - winning award for most memorable ad (June 2011 – EC Magazine)
• Video / audio editing for promotional YouTube presence
• Consistent social media activity - Twitter 7 YouTube

• Overall digital marketing project management and execution in an established B2B tech company. Responsibilities include:
• Marketing automation system implementation, design & optimization (Marketo)
• Web-CRM lead injection management (SalesForce)
• Online campaign design, execution & analysis for upper funnel initiatives
• Web analytics & optimization for multiple properties used for future marketing spend
• Social media evaluation, content creation, analysis & conversion tracking
• Graphic design for web properties, print publications and tradeshow collateral
• Front-end web and UX design across various content management systems (Drupal, WP, Joomla)
• Copywriting for various web properties
• SEO evaluation & optimization strategies & Implementation
• Uphold Brand integrity as new acquisitions are absorbed
• Video & multimedia support for promotional and webinar videos

Decision Resources Group offers healthcare research and data solutions, aiding in commercialization strategies.