John L.

Lumen is a health and wellness company on a mission to make people metabolically healthier. Our groundbreaking technology analyzes a person’s breath to provide real-time insights about their metabolism, then turns that into personalized daily nutrition and activity guidance.

• Built and led Lumen's AI-enterprise B2B commercial function from a cold start.
• Founded the GTM org and scaled it to a team of 7 at peak.
• Today lead a lean, cross-functional group, including the co-founder and marketing, across sales, account management, and support.
• Set strategy and led execution across five distinct go-to-market motions spanning pharma, telehealth, US healthcare providers, international distribution, and retail.
• Closed a landmark 7-figure strategic partnership with a leading pharmaceutical company that manufactures GLP-1 — the pharma leader's first collaboration with a wearable metabolic health device.
• Signed three of the top 20 USA-based telehealth platforms to seven-figure distribution contracts.
• Secured enterprise B2B partnerships with 100 clinics, several large health systems, and key employers/corporate wellness programs.
• Opened retail distribution channels with major partners, including Best Buy and Sam's Club, validating broad market demand.
• Directed enterprise and commercial go-to-market strategy for Lumen's breath-analysis platform (world's largest metabolic dataset with 64M+ measurements).
• Negotiated high-value contracts and built trusted relationships with health systems, wellness providers, and corporate partners.
• Led strategic AI product direction by driving development of the AI-powered metabolic health coach delivering personalized guidance for weight loss, nutrition, exercise, and metabolic flexibility.
• Positioned products for integrations with major tech ecosystems (e.g., Apple Health, Google Fit).

• Lead sales operations and enterprise partnerships to grow Lumen's commercial footprint.
• Manage key accounts and enterprise deals while coordinating cross-functional sales enablement and onboarding.
• Drive go-to-market execution and collaborate with marketing and product to align commercial priorities.

• Provided fractional CRO/CBO and growth advisory services in sales, commercial strategy, GTM execution, partnerships, budgeting, change management, and hiring plans.
• Created a proprietary method for analyzing repeatable sales progress against staffing and hiring plans to correct or enhance growth trajectories.
• Specialized in helping founders achieve product-market fit with fiscal responsibility and efficiency across enterprise sales, B2B SaaS, generative AI, and two-sided marketplaces.
• Worked across sectors including ad-tech, med-tech, mar-tech, fin-tech, marine-tech, crypto, content marketing, and retail food to identify root causes of growth challenges.

• Acquired a micro-market retail business serving enterprise healthcare offices for $130K.
• Grew annual revenue 75% ($40K to $70K) over two years and sold in 2025 for $200K (~54% ROIC).

• Advised VC-backed startups and health systems on generative AI business models, enterprise B2B sales strategies, and GTM optimization.
• Provided high-level AI strategy consulting, including product-market fit assessment, regulatory navigation guidance (building on prior FDA successes), and commercial roadmap development for early- to mid-stage companies.
• Guided cross-vertical teams in building scalable partner ecosystems and enterprise sales motions.
• Delivered revenue modeling, trigger-based hiring recommendations, and strategic enablement programs that enhanced ARR growth and long-term customer success.
• Specialized in bridging consumer-facing AI innovations to enterprise adoption, advising on high-value partnerships and channel development.
• Maintained an active advisory role while transitioning to full-time executive leadership.
• Created a proprietary GTM analysis framework to evaluate repeatable sales progress against staffing/hiring plans.

Founded in 2011, Emergent Connect provides 100% cloud-based software solutions for the Healthcare Industry. We specialize in Radiology solutions that are designed and built to support a small, single urgent care business through a large regional hospital chain.

• Elevated the brand within the medical imaging industry through enterprise sales, AI solutions, branding, partnerships, and social media presence.
• Led the generative AI strategy and execution collaborating extensively with product, engineering, FDA, and regulatory consultancy firm.
• Closed a multi-million-dollar contract with Advent Health that vaulted the company into the highest tier of enterprise sales in medical imaging and SaaS.
• Drove the full integration and enterprise partnership of a cloud-based medical imaging software system onto the AWS Marketplace, a first of its kind on Amazon's platform.

• Drove revenue and partnerships that attracted $30MM in funding and propelled the company to a $200MM exit to Nanox Imaging.
• Led global business development, sales, and customer success teams which pioneered the use of AI in the medical imaging sector.
• Established commercial presence in 5 countries and signed multi-year partnerships with leading health systems to deploy AI solutions in clinical settings.
• Executed commercial contracts and nurtured relationships to advance AI solutions from test to production in population health, specifically bone health and cardiovascular disciplines.
• Signed partnership agreements with NVIDIA, Google, Philips, Carestream, CHANGE Healthcare, Fujifilm, and Intelerad to create sales channels.
• Led cross-team collaboration and client coordination to obtain 6 FDA approvals and other international marks.
• Pioneered legacy PACS as distribution partners, generating 8-figure revenue through AI integration.

• Founding executive; launched North American operations for an NLP-driven content-generation startup, closing clients including Home Depot, eBay, and Site One.
• Served as the senior US commercial bridge to the Tel Aviv headquarters.

Outbrain develops the recommendation technology that makes the act of exploring and discovering new things on the open web possible.

• Joined as employee #1 in the New York office and built the commercial organization from inception into a global team of 200+ FTEs.
• Pioneered content marketing sales to advertising agencies and publishers in New York, creating and dominating a new media category.
• Scaled revenue from pre-revenue to $125MM ARR (with $250MM run rate) while balancing both sides of the two-sided marketplace.
• Achieved 80% U.S. household reach by closing high-impact deals that captured 70% of premium U.S. publishers and top advertisers.
• Held full global P&L responsibility and led international expansion, opening 17 offices worldwide.
• Drove strategic funding and M&A initiatives securing $150MM+ in capital and overseeing acquisitions including Visual Revenue.
• Laid the commercial and international foundation that positioned Outbrain for its NASDAQ IPO in 2021.

• Assumed full P&L responsibility for the Americas region, driving revenue scaling to a $5MM monthly run rate.
• Led international expansion in the region, opening the Brazil office and extending best practices into Europe including the UK office.
• Signed the company's keystone account and negotiated structured multi-year seven-figure commitments.
• Collaborated with product and R&D on agile development and market-driven customizations to meet enterprise demands.
• Founded and led "Active Listening" workshops across the organization to unlock deeper client insights and value creation.

• Shaped early product MVPs into strong product-market fit collaborating with CEO, CTO, VP R&D, and product leads.
• Led national business development expansion, securing premiere publishers and driving distribution from zero to 1 billion monthly page views.
• Pioneered content marketing sales as one of the first dedicated salespeople in the category and founded the brand and agency sales teams.
• Grew revenue from test budgets to a $2MM monthly run rate through high-impact deals with premium publishers and advertisers.

On February 1, 2018, Meredith Corporation (NYSE: MDP; meredith.com) acquired Time Inc. We now reach 200 million consumers who come to us for today’s biggest stories and innovative experiences from the most trusted, iconic brands.

• Sold print and digital media solutions to endemic and non-endemic clients across the West Coast and Southeast for Yachting, Motor Boating, and Salt Water Sportsman magazines.
• Consistently ranked as a top sales leader in both endemic and non-endemic categories, closing high-value deals.
• Signed Yachting's largest advertiser and broke into several new non-endemic categories using creative sales approaches with agencies and analytics.
• Became the first Time Inc. employee globally to attend the Word of Mouth Marketing Association (WOMMA) trade event.

ITA - Italian Trade Agency promotes Made in Italy throughout the world, supporting the growth of Italian companies and contributing to the attraction of foreign investments in Italy.

• Developed and executed comprehensive digital/online strategy plans for the Italian Government's trade promotion arm targeting jewelry, marble, bicycles, and motorcycles.
• Conducted on-site assessments across leading Italian companies, drafting site specifications, technical requirements, and code standards for custom B2B portals.
• Managed end-to-end development and launch of multiple sector-specific websites, including the jewelry portal "Jewels of Italy."
• Bridged international trade gaps through innovative online platforms that promoted "Made in Italy" excellence and enhanced visibility and lead generation.

Find latest news from every corner of the globe at Reuters.com, your online source for breaking international news coverage.

• Managed expanded Mid-West and Western territories post-acquisition, overseeing sales, account management, and technical account management for Reuters' media and advertising solutions.
• Led post-acquisition integration efforts across product, data systems, and staffing following Reuters' $20MM acquisition of AdValue Media Technologies.
• Drove revenue and client relationships in key markets, supporting Reuters' expansion in digital and advertising information services.
• Applied consultative sales expertise to navigate complex client needs in media buying and transaction platforms.

• Opened and established the Los Angeles office from the ground up, transforming the Western territory into the company's leading revenue-generating region.
• Led sales, account management, and technical account management teams in the region, driving consistent growth and client satisfaction.
• Instituted company-wide processes for product development and national account management, creating scalable frameworks.
• Signed the company's keystone account, a pivotal deal that shaped AdValue's business model and accelerated acquisition by Reuters.

• Provided frontline customer service and troubleshooting for AdValue's innovative media transaction platform connecting TV stations with ad agencies.
• Executed on-site technical installations and configurations of network and workstation systems at client locations.
• Trained media buyers, sales managers, and sales reps at agencies, TV stations, and rep firms to maximize platform adoption.
• Created the company's first comprehensive training guides for IT departments and end users, improving onboarding and reducing support tickets.

Ammirati Puris Lintas is a full-service advertising agency.

• Supported spot broadcast media buying in the New York office across major U.S. markets including New York, Los Angeles, San Francisco, and Chicago.
• Handled high-profile client accounts including BMW, UPS, and Four Seasons Hotels with accurate scheduling and budget adherence.
• Gained foundational experience in media planning, negotiation, and client coordination during the early 1990s broadcast era.
• Built early expertise in market-specific buying strategies and client service, setting the stage for later sales leadership roles.