Kelly F.

Kelly has been an outstanding partner in helping bring Academy Sports + Outdoors and Sezzle together. Her collaborative approach, responsiveness, and commitment to delivering value helped foster a strong partnership and drive meaningful growth over the years. It’s been exciting to see Sezzle’s continued expansion while jointly delivering innovative payment solutions that benefit our customers. Kelly’s leadership, strategic mindset, and focus on long-term relationships make her a valued partner

Kelly worked diligently for Sezzle for five years in partnership and client management roles, as both a team leader and an individual contributor. Kelly's organizational skills, attention to detail, and obsession with client satisfaction are what really stood out to me. I don't think we ever lost a large client that Kelly managed. She was a great team member, and I know she will do very well for any company she works for.

Kelly and I partnered on hundreds of Enterprise brand co-marketing strategies. Our success came from her transparency and ability to seamlessly connect the client relationship side to the marketing execution side; she comes knowing exactly what a brand needs and why it’s important. I trust Kelly to complete any work promised with the highest standards. Any team would be stronger with Kelly. Her dedication is second to none and she enables everyone around her to execute their work better.

Kelly has a rare ability to turn new product capabilities into real, tangible revenue for our brand partners. Every time we shipped something new, she was the first to translate it into a compelling growth story for partners, driving adoption and expansion that consistently beat expectations. Her partnership between product and client services meant our roadmap landed as real business impact, not just a checklist of shipped features. I'd work with Kelly again in a heartbeat.

Kelly is the kind of partner you always hope to get on an account. She is relentlessly proactive, creative, and always game to test new ideas to see what moves the needle. Her thoughtful approach to our co-op marketing strategy—combined with the thorough performance data she delivered after every campaign—made a massive difference in how we planned our future hits. Any company bringing on Kelly through Go Fractional is getting a sharp, data-informed strategist who executes flawlessly.

Kelly was an instrumental part of Sezzle's most complex enterprise pursuits, launches, and retentions -- overseeing over $10B+ in addressable annual merchandising volume. Beyond the deal and management efforts, she built Sezzle Partner Solutions from scratch and took it to nearly $10M in net new revenue in under a year. She’s equally strong as a client-facing executive and in building the operation behind the account. Any enterprise partnerships or revenue team would be lucky to have her.

Working with Kelly we felt very heard as her partner and she always brought energy to our meetings, showing excitement for working with our company. We appreciated the new business opportunities that she brought to us as she was looking out for what was best for us and ways for us to grow. If there was an issue she aligned resources to quickly get it resolved. Lastly, if she didn't know the answer she didn't fake it. She was honest but then quickly worked to figure it out in a timely manner.

Launching a new payment program at an organization the size of Follett takes more than a good pitch, it takes someone who can get it done. Kelly was instrumental, navigating internal stakeholders and bringing the organizational rigor that turned a concept into a live program. From my seat on monetization and adtech, that kind of execution partner is rare, and it's exactly what made our Buy Now, Pay Later launch with Sezzle a success.

I had the pleasure of partnering with Kelly Feekes during her time at Sezzle. She's one of the strongest partnership leaders I've worked with. Kelly consistently went beyond account management, acting as a true extension of our team. In our routine business reviews, Kelly arrived with new ideas and growth opportunities tailored specifically for Academy. Her proactive, customer-first approach, strategic thinking, and authentic leadership made her an invaluable partner and trusted advisor.

Kelly is one of the most hardworking and passionate leaders I’ve had the opportunity to work with. Together, we built Sezzle Solutions, our media business, from the ground up into a business now generating tens of millions in annual revenue. Throughout that journey, Kelly brought incredible energy, ownership, and attention to detail while always keeping the broader vision in mind. She leads by example, sets a high stand, and willing to roll up her sleeves to solve a problem.

Kelly is a collaborative partner who brings creative solutions to help customers deliver on their key priorities. She brings positive attitude and energy to the team, and you can count on her to take action and follow through on commitments.

Kelly is the most thoughtful leader I’ve had the pleasure of working for. She creates a safe, supportive environment for her team while continually driving meaningful business results. She is the kind of leader who not only delivers on every ask, but goes above and beyond, setting new standards for quality of work. She leads by example, takes true ownership, and acts as a genuine partner in achieving team goals. I feel incredibly fortunate to have worked with and learned from her!

Kelly lead Rural King's launch of a very successful Buy Now, Pay Later program. From contract negotiations through day-to-day operations she was always upfront of any challenges and any benefits that might interest us. Our relationship with Kelly was one of the factors in not switching BNPL. The program ended up being 10% of our total ecommerce business.

Kelly spent over four years on the Walmart media business, and in that time she was promoted three times. She managed an enormous portfolio for Walmart, from Back to School to Halloween, Grocery, and Health & Wellness, often running multiple major campaigns simultaneously without dropping the ball. She's exactly the kind of steady, high-output partner you want managing a complex, high-stakes account. — Christy Bidwell, Previous Manager, Haworth Media + Marketing

I've spoken at a lot of corporate programs, but Women of Sezzle stood out. Kelly built a real community, where women across every level and function showed up, engaged, and trusted the space she'd created. The questions after my talk weren't polite small talk — they came from people given real room to think about their own growth. That kind of engagement doesn't happen by accident. Kelly is exactly who you want driving culture and people initiatives.

Kelly was our Sezzle enterprise account manager. She supported everything from product performance, brand insights and support marketing. Kelly was a great partner and leader to work with. She is an out of the box leader with great people skills. I would highly recommend Kelly to any organization.